toyota saudi arabia youtube campaign case study
DESCRIPTION
Project by Hive Advertising Agency for Toyota Saudi Arabia - Youtube performance campaign - case studyTRANSCRIPT
Toyota performance campaign Case Study
Client: Omnia Brand: Toyota ALJ KSA Job: Youtube performance campaign Date: 2014 Link: Toyota Saudi Arabia youtube channel
Overview
Toyota KSA youtube performance campaign
The objective of this performance campaign is to promote Toyota channel on youtube. the campaign duration was only 2 months. we were tasked to increase the performance of the channel in terms of views, subscriptions and community interaction. This campaign is a true success story for us since we not only achieved the targeted KPIs, but also we exceeded the targeted figures.
Credits
ToyotaALJ Channel Lifetime-time views
5,457,381 1,897,118
Increase
as the date of 18-6-2014
as the date of 20-4-20143,560,263as the date of 20-4–2014
ToyotaALJ Channel Subscriptions
10,066 1,948
Increase
as the date of 22-6-2014
8,118as the date of 20-4–2014
Video 1 Total views growthالندكروزر 70 - ما أستغني عنها
Before After488,838
7,900 views
views
Video 2 Total views growthيارس - عالقتي بها وثيقة
Before After
427,7360 views
views
Video 3 Total views growthالندكروزر - موجودة لكل الناس
Before After
375,0714,203 views
views
video 4 Total views growth هايلكس - تحدي المصاعب
Before After
374,9360 views
views
11,835,810Impressions
1,439,507Views
Total Ads Performance - Adwords
Total Ads Performance - Adwords
848,615Unique Viewers
70,464Earned Views
107,340Clicks
12.16%View rate
Total Ads Performance - Adwords
