TOYOTA

Presented By:- Hiteshkumar Patel

Founder of Toyota

• Sakichi Toyoda(1867-1930) Automatic Loom

• Kiichiro Toyoda (1894- 1952) Used chain conveyor into the Assembly line

• Eiji Toyoda (1913)• Implementation of Jidoka and JIT.

History From the Very Beginning : -Sakichi Toyoda, the founder of the

Toyota group of companies, started Toyota as a textile machine company.

Launched first car in 1947

Toyota Production System formed in 1950 based on Just-In-Time principle.

Overseas production starts in 1959 (Brazil)

Ranked 6th in fortune Global 500 list.

Overview and The Golden period : -

• The Toyota Motor Company was awarded its first Japanese Quality Control Award at the start 1980s and began participating in a wide variety of Motorsports.

• In 1982, the Toyota Motor Company and Toyota Motor Sales merged into one company, the Toyota Motor Corporation.

• In the 1990s Toyota began to branch out from producing mostly compact cars by adding many larger and more luxurious vehicles

Becomes a major supplier of trucks to The

Imperial Army during WWII.

Plants were scheduled to be destroyed by

allies, but the war ended first.

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Competitors of TOYOTA

FORD

An American Multinational. Head office at Dearborn, Michigan.(USA) Incorporated on June 16, 1903.

Major Products : Ford Fiesta Ford Mustang Ford Explorer Ford Mondeo

LUXIRIOUS CARS

FORD

TOYOTA PRIUS ($21800) vs FORD MUSTANG ($22145)

TRANSMISSION

Prius has latest ECVT transmission (Electronically controlled continuously variable transmission) which is more advanced than Automatic transmission of Mustang

EMISSIONS

Prius is Advanced Technology Partial Zero Emission Vehicle (AT-PZEV) which is not a feature of Mustang

Selling Point & Unique Selling Point

Geographic region Total sales

Japan 8,152,884

North America 8,771,495

Europe 3,346,013

Asia 1,969,957

Others 1,707,742

• Toyota communicating this USP ( Unique Selling Point) relentless march towards better quality, safety, productivity and sales. 

Statistics Sales Information: -

This statistic shows the Toyota's net revenue from the fiscal year of 2007 through the year of 2016. Toyota had total net revenues of approximately 28 trillion Japanese yen (or about 252.8 billion U.S. dollars) in the fiscal year of 2016. In 2015, Toyota was named second most valuable corporate brand in Asia.

FUTURE OF TOYOTA THE types of energy to power the car of future natural gas biomass and range of renewable but

each energy source came with its own particular obstacle including need for carbon capture and sequestration problems of electricity storage(such as battery development) and future oil production costs.

At the DETROIT show Toyota displayed a variety of alternative energy vehicles.

Why Toyota?

Let’s look at somebody completely different and very successful The Toyota Way == Management techniques Best Resale Value Most American Made Most Innovation Top Residual Value Green Vehicles

Conclusion: -

Toyota has sources of strong competitive advantages in global automotive industry, such as TPM, value chain, strong brand, wide product offering and hybrid vehicles

Major recalls, economic crisis, natural disasters and intense global competition have posed serious challenge for Toyota

Growing emerging markets and shifting customers demands offer opportunities for Toyota to attain superior profitability and growth

Toyota must sustain its competitive advantages to retain its position and achieve future success

References: -

http://www.toyota.co.jp/en http://en.wikipedia.org/wiki/Toyota http://http://www.toyotauk.com/about-toyota/history-of-toyota.html http://www.toyoland.com/toyota/production-system.html