prm design s.r.l.

Via Cascia, 820128 Milano ITALYTel. +39 022562596Fax. +39 02700411582

www.prmdesign.com

Toy storiesEnglish

3Introduction

Beautiful and functionalOur business is to help your business. The challenge of supporting many different styles across cultures and countries raise up our design.

At prm design we aim to “drive fast” in the drome of innovation. The company introduced first robot to support designers. Italian craftsmen’s tradition has bridged to new dimension.

The company’s innovation of design is reflected in every project. Every design is unique; extreme attention to product quality: here prmdesign has built his identity and his reputation. For few year the company manufactured a limited edition of furnitures for retail, always paying attention to the product’s details during all phases of the process: from concept design, through close collaboration with designers, up to material delivery. All products are connected by common philosophy: put a smile on the customer’s face.

It is a traditional family company founded in 2006 by two designers: Pietro Riolo and Isa Medola. The company is an active concept partner of many international brands of various industry sector. Since 2010 started up robot-lab for limited production of contract materials of retail category.

IntroductionInnovation company

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KORGeomag

Good design is based on fewer and smarter components, to make easier assembly and disassembly. Details are the turn key of success.

Innovation centered approachSimple design

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Every toy needs the perfect bond between character design and technical quality to really become alive.

CreativityImagination X Feasibility

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prm design has developed many solutions for the optimization of materials, parts, assemblies and their manufacturing processes. As long as we are learning we can improve.

Constant improvementEvery project brings new challenges

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Partlist overview

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13Giochi Preziosi Snap X

Snap XGiochi Preziosi

We have a long experience in designing construction toys systems, ad we care for every single detail, from early concept sketches to pilot mould testing.

Systems thinkingManaging many parts at once

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Partlist excerpt overview

Snap XGiochi Preziosi

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ShotRodsprm design

prm design ShotRods

Sometimes we don’t want rules! We just want to test our skills and break one record after another! Our designs are super simple to use.

Focus on usabilityImmediate fun just out of the box

19LEGO Alpha Team

Alpha TeamLEGO

Collaboration is very important today in all places. At prm design we are structured around individual personalities who know how to inflame the playing experience and capture the kids’ hearts.

PersonalityTelling the right story is the key for success

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RacersLEGO

LEGO Racers

Materials can be reduced. Every detail counts. Every part has a function. Every toy offers an all-round experience.

Environment responsibleSmart packaging creates added value

23LEGO Little Robots

Little RobotsLEGO

During the development phase the team stays focused on materials and manufacturing processes to guarantee cheerful times for kids and adults.

CommitmentSafety standards compliance