toy store observation of gender
DESCRIPTION
TRANSCRIPT
- 1. Toy Store Observation
Of Gender Equalities & Inequalities
2. Looks innocent enough from the outside
3. Combined for boys & girls
4. Birthday cards exemplified clear cut Girl sections & Boy
displays.
5. Gift wrapping displayed Gender segregation between the sexes
& the imaginative/fantasy worlds children enjoy.
Girls
Boys
6. Products marketed to children through the genderization of
colors & fabrics.
Begins in infancy
And continues
7. An example of a toy that offers some physical movement geared
towards girls because what boy would be caught hoola hooping with
something glittery even if it was blue. They would be too scared
that their peers would judge them.
8. Halloween Costumes are very stereotypically gendered.
Boy = superhero
Girl = witch/princess
9. House hold items that are gendered by colors that are
sociallyrecognized.
Equality
Girls & boys
10. Here we have the Media influencing the marketing world for
girls & boys.
11. We have the color green which can often times be Gender neutral
being used to show the masculine monster & the color pink a
girl standard being used in combination with the creatures hair
up-do.
12. I observed that sometimes they would have light blues in girl
toys.
Pastels
Princess
13. Seemingly Gender Neutral
14. Segregated objects for children by typical social colors.
15. Girls can play with glittery Unicorns BUT boys have to play
with plain old brown ponies.
16. Stuffed toys for girls & boys but what is interesting to
note is the facial features & the arrangement of the Chipettes
& Chipmunks on the packaging.
17. My observations summarized.
Toys R Us:The name of the store suggests a personal connection
between the self, and objects becoming a reflection of that
self.
However from the outside appearance of the stores sign we get a
feeling of gender neutrality although once inside it is very cut
and dry; with splashes of girly pinks and boyish blues on every
isle.
Boy toys isles opposite girl isles.For example as it is almost
Halloween there were Spiderman costumes lined up opposing the
Princess and Witch costumes.
When I continued observing the store I saw isles devoted to girls
littered with Barbie's and covered in all pink marketing signs
opposite the boyisles with Star wars and tons of blue
signage.
My class poster is a clear continuation of the pictures I took in
the store and the observations I made while there and once I was
home flipping through the toy store adds to assemble the board for
class. There were toys for girls portraying the domestic soft side
that society wants from its women. And there were isles devoted to
making boys the macho masculine men we demand them to be.
There were also a few items that were seemingly gender neutral by
societies standards which I pasted in the center of my
poster.