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SP.778 Toy Product Design
Toy Design Aesthetic
SP.778 Toy Product Design
Aesthetic?• Sensory Perception
• Intrinsic Pleasantness
• Large part of theexperience
• Why do we likecertain things?
• Is this subjective?
SP.778 Toy Product Design
Aesthetics for Survival?• Reproduction (full hair,
clear skin, symmetry)
• Fertility (waist-to-hipratio)
• Attractiveness
• Smell/Taste Danger orOut of place
• Grasslands, landmarks,protection
SP.778 Toy Product Design
Simplicitymaximum gain with minimal effort
SP.778 Toy Product Design
Complexity
SP.778 Toy Product Design
Complexity
SP.778 Toy Product Design
MAYAMost Advanced Yet Acceptable: Typicality vs. Novelty
Theory and Graph by Paul Hekkert
SP.778 Toy Product Design
MAYAMost Advanced Yet Acceptable: Typicality vs. Novelty
SP.778 Toy Product Design
Golden Rectangle and Ratio
SP.778 Toy Product Design
Golden Rectangle and Ratio
SP.778 Toy Product Design
The Importance of Color Choice
Emphasis
Complementary Colors
Contrast
Brand Recognition
SP.778 Toy Product Design
Color Branding
SP.778 Toy Product Design
Color Branding
SP.778 Toy Product Design
Color Branding
SP.778 Toy Product Design
Color Branding
SP.778 Toy Product Design
SP.778 Toy Product Design
SP.778 Toy Product Design
Ages 6-7
SP.778 Toy Product Design
Form Language
SP.778 Toy Product Design
McCloud on Form and Emotion
SP.778 Toy Product Design
Applying Form Language in ToysWhat form does playful take?
SP.778 Toy Product Design
Multi-sensory Design• All products are
Multi-Sensory
• Importance ofCohesion
• Perfume Colors
• Theming and BrandIdentity
• Incongruities?Hummels
SP.778 Toy Product Design
Ashby and the Senses
SP.778 Toy Product Design
Ashby and the Senses
SP.778 Toy Product Design
SP.778 Toy Product Design
SP.778 Toy Product Design
The McGurk Effect
SP.778 Toy Product Design
Top Sensory Brands(Lindstrom, 2005)
SP.778 Toy Product Design
Humor and Metaphorif the object of study is not a work of fine art but a product that is used for a practical
purpose, we may sometimes feel delighted (and have a sensation of beauty, or near it) whenwe discover unexpected qualities in the product
• Unexpected Stimulithat is incongruent
• Brain tries to makesense of this
• Amusement when thisunforeseen connectionis made
• Too Hard? Too Easy?
SP.778 Toy Product Design
Association Maps
SP.778 Toy Product Design
Flow
Graphs by M. Csíkszentmihályi
fully emersed in an activity for its own sake
SP.778 Toy Product Design
Arousal Theory