Toxic

Britney Spears

Andrew Goodwin

• The video is extremely voyeuristic due to Britney’s costumes and dance routines but this is always how Britney has been perceived through her musical career due to her star image (Steve Archers theories).

Andrew Goodwin

• There is a large amount of close ups used through out the ‘Toxic’ music video. This is again, to recognise the star image of the artist. This may also be due to the demands of the record label.

Andrew Goodwin

• There are also some links between visuals and lyrics through out the music video, when referring to toxic it seems the link has been made with toxic poison which we see Britney give to a man at the end of the music video, this creates a narrative for the music video.

Notion of looking

• Like in most pop genre music videos the artist is seen to be singing to the camera to create a connection with the audience, which is something I will take inspiration from when creating my own music video.

Steve Archer

• In this music video there is both narrative and performance which is different to the other music videos that I have analysed. This makes it seem rare through out pop music videos therefore I wish to take this into account when creating my music video due to it seeming rare. A narrative is used to create a meaning behind the music video and therefore is trying to create a connection with the audience.