township upon a hill
TRANSCRIPT
Township Upon a Hill
P re s e nte d b y T h e Wo o d l an d s To w n s h i p C h a i r m an o f t h e B o a rd
Gordy Bunch
The Woodlands Economic Outlook Conference
JANUARY 27, 2017
Township Upon a Hill
The passengers of the Arbella who left England in 1630 with their new charter had a great vision. They were to be an example for the rest of the world in rightful living. Future Governor of the Massachusetts Bay Colony JOHN WINTHROP stated their purpose quite clearly:
“We shall be as a city upon a hill, the eyes of all people are upon us.”
2 The Woodlands Township
Source: UShistory.org
So Thus… Our Township Upon a Hill
P re s e nte d b y T h e Wo o d l an d s To w n s h i p C h a i r m an o f t h e B o a rd
Gordy Bunch
The Woodlands Economic Outlook Conference
The World’s Fastest Growing Cities
4 The Woodlands Township
Source: World Economic Forum Facebook post 12/22/16
Chairman Bunch used this slide to depict misinformation. The reality is The Woodlands population grew 25 percent over a 10 year period of time.
5 The Woodlands Township
Success of The Woodlands
Quality of Life
First Class Amenities
Low Tax Rate
Vibrant Economy
Intentional Investment
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Success of The Woodlands
The Cynthia Woods Mitchell Pavilion
• Named the No.2 outdoor amphitheater in the world
• Presents 50 to 65 events every March through December
• Great amenity for residents; attraction for visitors
The Woodlands Township
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Success of The Woodlands
Ironman North American Championship
The Woodlands Township
HELD IN THE WOODLANDS SINCE 2010
APPROXIMATELY
$15 MILLION IN ECONOMIC VALUE
10,000 ROOM NIGHTS GENERATED
3,000 PARTICIPANTS FROM 49 STATES AND
64 FOREIGN COUNTRIES
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Success of The Woodlands
The Woodlands Waterway Arts Festival
The Woodlands Township
#5 IN THE NATION FOR FINE ARTS FESTIVALS (Art Fair Source Book)
AVERAGE OF 18,000 ATTENDEES OVER THE 3-DAY FESTIVAL (2016)
938 ARTISTS APPLIED FOR THE COVETED 225 SPOTS FOR THE 2017 FESTIVAL
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Success of The Woodlands
The Woodlands Marathon (A Boston Marathon Qualifier)
The Woodlands Township
RAISED AND DONATED OVER
$370,000 TO LOCAL, REGIONAL AND NATIONAL NON-PROFIT AND
VOLUNTEER ORGANIZATIONS SINCE 2012.
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Success of The Woodlands
Outstanding public ISDs and nationally Ranked Private Schools
The Woodlands College Park High School
The Woodlands High School
The Woodlands Township
The Woodlands Christian Academy
Conroe ISD, Magnolia ISD, Tomball ISD
The John Cooper School
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Success of The Woodlands
The Woodlands Township
Lone Star College & University Center Sam Houston State University
Outstanding Higher Education
The Woodlands Township Board of Directors
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Chairman Gordy Bunch
Vice Chairman John P. McMullan
Secretary Laura Fillault
Treasurer Ann Snyder
Director Brian Boniface
Director John Anthony Brown
Director Bruce Rieser
The Woodlands Township
The Woodlands Township
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Manages 32,000 tons of garbage and 12,000 tons of recycling
A fire department ranks top 60 in North America of 47,000
Public Safety
Law Enforcement personnel operate locally out of our center on Grogan’s Mill Road
Fires
Waste Services
The Woodlands Township
The Woodlands Township
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Pools
Parks
Covenants
Rangers work day and night throughout The Woodlands
300 lifeguards watch over more than 300,000 pool visitors
Manages and maintains 39,700 property files. Reviewed and processed 7,100 property improvement applications
The Woodlands Township
The Woodlands Township
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Economic Development
Community Maintenance
CVB
Works to secure The Woodlands remains as a leading place in the U.S. for corporate relocation, job growth, retail hub and entertainment center.
Working to position The Woodlands as a great place to visit and hold meetings
More than 200 miles of pathways, cul-de-sacs and public spaces
The Woodlands Township
The Woodlands Township
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Streetscape / Street Lighting
Transit Services
Recreational
The Woodlands Express provides about 650,000 passenger trips per year. The Town Center Trolley now operates on 10 minute frequency during peak operations.
• $4,747,682 streetscape maintenance, including 886 neighborhood and village entries.
• 6,295 streetlights
• Over 21,000 recreation program registrations • Approximately 2,000 programs offered per year
The Woodlands Township
What is The Woodlands Township’s Current Financial Condition?
• A strong business climate that produces sales tax and hotel room tax revenues which fund almost 50% of the total budget.
• Favorable bond ratings indicate the Township’s bonds are of
excellent investment quality. AA - Standard & Poor’s A1 – Moody’s
The Woodlands Township is in excellent financial condition as evidenced by:
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$23.7
$16.8
$6.6
$2.8
$2.5
$2.0
$- $10.0 $20.0
Capital Replacement
Operating Reserve
Debt Service Fund/Reserve
Economic Development
Incorporation Reserve
Road and Bridge Fund
Millions
The Woodlands Township Year-End 2016 Reserve Balances
Total = $54.4 million
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The Woodlands Township
$119.7 $112.5 $107.3 $87.7 $82.9
$-
$50.0
$100.0
$150.0
2012 2013 2014 2015 2016
Mill
ions
Debt Balance
• $36.8 million (31%) decrease in debt from 2012-2016 • Low debt to capita ratio of $675
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The Woodlands Township 2017 Adopted Budget
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Operating revenues total
$124.1 million, a 1.8% increase from
the 2016 Forecast.
Sales tax, hotel tax, program, and other revenues account for 64% of the Township’s total
revenue sources, while property tax accounts for 36%.
The Woodlands Township
The Woodlands Township 2017 Adopted Budget
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40% Sales Tax
36% Property Tax
7% Hotel
7% Progam Fees
6% Grants
4% Other
Revenue
The Woodlands Township
The Woodlands Township Taxable Property Values FY2012 - 2017
2013 2014 2015 2016 2017 Cumulative
Increase-revaluation 4.2% 7.5% 8.0% 8.8% 4.9% 33.4% Increase-new property 1.3% 1.5% 4.4% 4.1% 1.0% 12.3%
$12.6 $13.3 $14.5 $16.3 $18.4 $19.5
$- $5.0
$10.0 $15.0 $20.0 $25.0
2012 2013 2014 2015 2016 2017
Billi
ons
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The Woodlands Township Residential vs. Commercial Property Tax Values
$15.4 Billion 79%
$4.1 Billion 21%
Tax Year 2016 (FY2017)
Residential
Commercial
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The Woodlands Township’s Property Tax Rate
FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2016 FY 2017
Tax Rate Per $100 Valuation
32.8¢ 32.74¢ 32.5¢ 31.7¢ 29.4¢ 25¢ 23¢ 23¢
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Comparison of Property Tax Rates
41.75¢ 45.00¢
60.11¢ 57.30¢
42.50¢ 31.59¢
23.00¢
Conroe Frisco Houston McKinney Round Rock Sugar Land TheWoodlands
PROPERTY TAX RATE Tax Rate Per $100 Valuation
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Taxable Property Value and Township Property Tax on an Average Price Home in The Woodlands Township
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$337,126
$362,410
$391,403
$425,846
$446,713
$1,070 $1,065
$979 $979
$1,027
2012 Tax Year 2013 Tax Year 2014 Tax Year 2015 Tax Year 2016 Tax Year
Property Valuation
Township Property Tax on Average Price Home
The Woodlands Township
Average Commercial Taxable Property Value and Township Property Tax
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$4,200,000 $4,435,200 $4,617,043
$10,500 $10,201 $10,619
2014 Tax Year 2015 Tax Year 2016 Tax Year
Property Valuation
Township Property Tax on Average CommercialValue
The Woodlands Township
$39.5 $45.0
$49.3 $51.3 $50.1
$-
$10.0
$20.0
$30.0
$40.0
$50.0
$60.0
2012 2013 2014 2015 2016
Mill
ions
The Woodlands Township
Sales and Use Tax Revenue 2012 - 2016
Cumulative Growth = 26.8% 32 The Woodlands Township
33 The Woodlands Township
2016 Sales and Use Tax by Industry Type
$50.1 MILLION
48.4% Retail Trade
12.6% Accommodation and Food Services
39% Other Business
2016 Sales and Use Tax by Industry Type
48.4% Retail Trade
12.6% Accommodation and Food Services
8.1% Information
7.8% Manufacturing
4.3% Professional and Technical Services
3.8% Wholesale Trade
2.7% Real Estate and Rental and Leasing
2.6% Mining and Oil and Gas Extraction
2.6% Arts, Entertainment and Recreation
1.6% Administrative and Waste Management
1.5% Construction
1.5% Utilities
2.5% Other
The Woodlands Township 34
$50.1 MILLION
Retail Trade
$-
$5
$10
$15
$20
$25
$30
$35
2012 2013 2014 2015 2016
Mill
ions
Sales Tax Revenue Generated by
Retail Trade and Accommodation/Food Services
Accommodation and Food Services
24% cumulative increase
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Information
Manufacturing
Professional Services
$-
$2
$4
$6
$8
$10
$12
2012 2013 2014 2015 2016
Mill
ions
Use Tax Revenue Generated by Information,
Manufacturing, and Professional Services
77% cumulative increase
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Real Estate/Leasing
Wholesale Trade
Oil & Gas
Construction
$-
$2
$4
$6
$8
$10
$12
2012 2013 2014 2015 2016
Mill
ions
Use Tax Revenue Generated by Construction, Oil & Gas,
Wholesale Trade, and Real Estate/Leasing
14% cumulative increase
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• Township Tax Abatements for corporations • The Woodlands Waterway Marriott Convention Center • The expansion of The Pavilion from 13,000 to 17,000 capacity • Expansion of the outdoor shopping at The Woodlands Mall • The creation of Market Street • Building Waterway Square • Development of Town Green Park • Securing Costco
Township Economic Investments
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• The Woodlands Area Economic Development Partnership • The Woodlands Area Chamber of Commerce • Opportunity Houston • Center for Houston’s Future • Leadership Montgomery County • Interfaith • YMCA
Township Strategic Partners
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• Drives demand for 820,000 hotel nights annually in The Woodlands.
• Creates new revenue for local businesses.
• Increases sales and hotel occupancy tax for The Woodlands Townships general fund.
Tax revenue generated by the tourism industry is invested back into improving The Woodlands Township infrastructure and programs.
The Woodlands Township
$6.0 $6.5
$7.3 $7.8 $7.9
$- $1.0 $2.0 $3.0 $4.0 $5.0 $6.0 $7.0 $8.0 $9.0
2012 2013 2014 2015 2016
Mill
ions
The Woodlands Township Hotel Occupancy Tax Revenue 2012 - 2016
Cumulative Growth = 31.7% 42 The Woodlands Township
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(Research gathered from the 2016 CVB Brand Development Research and the 2015 Texas Travel Economic Impact Study – Office of the Governor, Economic Development & Tourism)
Visitors to The Woodlands
The Woodlands Township
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CVB 2017 Brand & Advertising Campaign
• Elevating The Woodlands brand nationally as a place for corporate meetings, conventions, reunions, leisure travel sporting events and more.
• Create and develop an advertising campaign that will address all market segments.
• Participation in some of the country’s largest travel tradeshows.
The Woodlands Township
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2017 Trade Show Presence
• Focusing on more of an interactive approach to better engage with meeting planners.
• Allows trade show and conference attendees the chance to experience The Woodlands by “biking” through various areas of The Woodlands.
The Woodlands Township
Looking Forward in 2017
• Five-Year Budget Plan • Bear Branch Park Master Plan • Cultural Arts Study • Acquisition and renovation of
YMCA Creekside Park Property • Renovation of Northshore Park • Legislative Planning
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