town meeting february 16, 2017 - northville · expanded transit options. 3.8%. 32. 2.5%. 4....
TRANSCRIPT
Northville DDA
Mayor and City Council
Downtown Development Authority
Design Marketing Mix Parking Organization
Citizen Development Council
Process
A. Overview of Past Strategic Plan and AccomplishmentsB. Assessment of Physical ConditionsC. Public OpinionD. Retail Market AnalysisE. Residential Target Market AnalysisF. Strategic Plan PreparationG. Public Information and InputH. Finalization
Stakeholder, Patron, and Resident Expectations
Market Potentials
Merger of Expectations and Potentials
Action Plan / Value Proposition
Framework
ProcessSteering Committee:April 27, 2016June 27th, 2016July 25th, 2016August 22, 2016October 24th, 2016November 8th, 2016January 5th, 2017
Joint Committee: (City Council, DDA, Planning Commission and HDC)November 17th, 2017January 12th, 2017
DDA and/or DDA Committee:December 7th, 2016December 20th, 2016January 26th, 2017
AOverview of Past Strategic Plan Accomplishments
Community Engagement: Collective Prioritization (continued)
AOverview of Past Strategic Plan Accomplishments
Physical Improvements• Town Square• Main and Center Street Streetscapes• Pedestrian Cut-Through• Directional Signage
Redevelopment• CVS• Rehabilitation of Downtown Buildings
Marketing & Promotion• Advertising • Website Update• Special Events
AOverview of Past Strategic Plan Accomplishments
Design • Façade and Signage Assistance• Wayfinding System
Local Government• Parking Turnover Study• Upper Floor Development• Parking Occupancy
ACurrent DDA Development Plan (2014-15)
Project Name Probable Cost Priority Type
Retail and/or Target Market Housing Study $30,000 High MarketingWayfinding and Signage $150,000 High DesignStreet Furnishings $25,000 High DesignAdditional Induction Lighting $250,000 High DesignPavilion Repairs $12,000 High DesignSidewalks / Trees $20,000 High DesignBanner Poles $60,000 High DesignNon-Motorized Improvements $50,000 High ParkingParking Utilization Study $45,000 High ParkingCady Street / Griswold Intersection $15,000 High DesignMary Alexander Court Improvements $25,000 Medium DesignFord Field Plaza $350,000 Medium DesignPedestrian Connection to Ford Field $500,000 Medium DesignAlley Improvements $75,000 Medium DesignMarquis Parking Lot Landscaping $40,000 Medium DesignElectric Charging Stations $12,000 Medium DesignParking Deck Construction $10,000,000 Medium ParkingRefurbishment of Cadt Street Deck $150,000 Medium ParkingTrellis in Town Sqaure $120,000 Low DesignStreetscape $500,000 Low DesignRelocation of the Farmers market $500,000 Low OtherBuilding and Land Acqusition Fund $750,000 Low DesignPlace-based Project Fund $250,000 Low Design
Development Plan Program $13,929,000
ARelationship
DDA Development Plan • Required by State statute• Disclosure how captured taxable valuation
will be used in the downtown.• Determines funding priorities• Programmatic
DDA Strategic Plan • Forward looking• Process of defining direction• Helps with the allocation of resources -
personnel and funding• Incorporate some of the projects identified
in the Development Plan• Guide for implementation of actions
B Assessment of Physical ConditionsCORE • Greatest concentration and
density of buildings• Most walkable• High pedestrian traffic
B Assessment of Physical Conditions
EDGES • Some edges are unattractive• Lack of uniform streetscape
treatment
B Assessment of Physical Conditions
• Redevelopment opportunities that could reshape downtown and the City.
• The majority of land potentially available for redevelopment is outside the DDA boundary.
B Assessment of Physical Conditions
GATEWAY • Still needs refinement; depends
on the disposition of the “Downs”
B Assessment of Physical Conditions
“A” StreetsPedestrian, walkable streets with connected storefronts, defined by buildings on both sides of the street
“B” StreetsBusiness district that is less pedestrian due to curb cuts, adjacent parking lots and increased points of vehicular interaction
“C” StreetsPrimarily vehicular access/ service, delivery and not very walkable
“D” StreetsAlleys
C Public Opinion
Public Opinion consisted of:• Stakeholder Interviews (n=14)
• Patron Survey- June (n=172)
• Internet Survey (n=822)
• Follow-Up Internet Survey (n=311)
C Public OpinionStakeholder Results
Question Summary Response
Q1: Image Small town vibe; streets roll up early; struggling to grow
Q2: Vitality Average; retail closing early; active in morning but foot traffic wanes in the evening
Q3: Improvements Greater variety of businesses and dining; need for downtown housing; later store hours
Q4: Desired New Businesses More retail and restaurants; children apparel and toys; movie theater; bowling; focus on millennials and children
Q5: Barriers Northville Downs; local government review is long; lack of coordination; “can’t be afraid to think out of the box; community hasn’t recognized it is becoming younger.
C Public OpinionStakeholder Results
Question Summary Response
Q6: How Can Government Help Processes and procedures are inaccessible; restrict retail to first floor; provide business incentives.
Q7: Influential Areas Varied responses; clean-up entrances to downtown especially 7 Mile by the “Downs”; better maintenance; keep up events
Q8: Climate to Invest Yes; concern about foot traffic (high rents-low foot traffic); need for a mix of housing
Q9: Transportation Parking options adequate; more pedestrian connections encouraged
Q10: Downtown Shopping Need more retail; perception is that retail offering is limited; downtown dining popular activity.
Q11: Green Space Positive; introduction of wi-fi, seating and fire pit positive; better utilization of Ford Field and connection to downtown.
C Public OpinionStakeholder Results
Question Summary Response
Q12: Pedestrian Friendly Safe and extremely comfortable; still some difficulty with bikes and cyclists in the downtown
Q13: Other Downtowns Plymouth – “more alive than Northville;” (Kellogg Park and events and variety of restaurants and retail); Ann Arbor, Royal Oak and Detroit (why? Stay open later)
Q14: What is Missing Dining and shopping destinations; range of pricing found in other downtowns; outdoor and rooftop dining; unique retail in other downtowns that is more reasonably priced; variety of price-points; falling to capitalize on potential due to “local agendas.”
C Public OpinionInternet Survey
May I ask the primary purpose of your last visit to Downtown Northville?(Please select one answer)
Distribution List Patron Survey
Answer Options Response Percent
Response Count
Response Percent
Response Count
Dine 46.7% 384 32.0% 55Shop 10.3% 85 8.7% 15Work 7.1% 58 5.8% 10Live 6.6% 54 4.7% 8Library 5.6% 46 0.6% 1Walk 5.2% 43 13.4% 23Post Office 3.5% 29 0.0% 0Entertainment/Theater 3.2% 26 15.1% 26Bar 3.0% 25 2.9% 5General Browsing 2.8% 23 11.6% 20Business/Professional Services 2.8% 23 2.3% 4Banking 1.6% 13 2.3% 4Parks 1.6% 13 0.6% 1Other (please specify) 83 8
answered question 822 822 172 172skipped question 57 57 17 17
C Public OpinionInternet Survey
What do you like about Downtown Northville?(You may select multiple responses)
Distribution List Patron Survey
Answer Options Response Percent
Response County
Response Percent
Response County
Atmosphere 71.1% 615 76.2% 131Clean 63.0% 545 48.8% 84Convenient 57.3% 496 45.9% 79Safety 56.8% 491 42.4% 73Restaurant Variety 40.5% 350 35.5% 61Events & Activities 32.0% 277 37.8% 65Fun Place 24.0% 208 18.6% 32Store Variety 19.7% 170 18.6% 32Parking 17.8% 154 34.9% 60Parks 10.9% 94 27.9% 48Exciting 3.7% 32 15.1% 26Other (please specify) 50 11
answered question 865 865 172 172skipped question 14 14 17 17
C Public OpinionInternet Survey
What, if anything, do you dislike about Downtown Northville?(You may select multiple responses)
Distribution List Patron Survey
Answer Options Response Percent
Response Count
Response Percent
Response Count
Not Enough Stores 39.2% 328 32.4% 36Store Variety 33.6% 281 20.7% 23Store Hours 31.4% 263 36.0% 40Not Enough Restaurants 30.2% 253 18.0% 20Parking 24.3% 203 25.2% 28Restaurant Variety 19.6% 164 12.6% 14Vacancies 17.4% 146 7.2% 8Traffic 10.8% 90 8.1% 9City Government 3.6% 30 1.8% 2Atmosphere 2.2% 18 4.5% 5Too Many Restaurants 1.2% 10 0.0% 0Dirty 0.7% 6 0.0% 0Safety 0.5% 4 0.0% 0Too Many Stores 0.1% 1 0.0% 0Other (please specify) 101 101 27 27
answered question 837 837 111 111skipped question 42 42 78 78
C Public OpinionInternet Survey
What additional factors would increase your frequency of visits to the Downtown?(You may select multiple responses)
Distribution List Patron Survey
Answer Options Response Percent
Response Count
Response Percent
Response Count
Increased variety of retail shops 61.1% 521 34.2% 54Increased variety of restaurants 47.7% 407 27.2% 43Extended store hours 38.3% 327 29.7% 47Increased variety of bars / nightlife 31.4% 268 18.4% 29More affordable retail / restaurants 31.1% 265 19.6% 31Additional entertainment and events 27.0% 230 13.3% 21Better parking options 22.7% 194 10.1% 16Increased park / green spaces 17.6% 150 15.2% 24Expanded transit options 3.8% 32 2.5% 4Nothing, Downtown Northville is perfect! 3.8% 32 19.6% 31
Improved landscaping and design 3.3% 28 2.5% 4Other (please specify) 69 69 19 19answered question 853 853 158 158skipped question 26 26 31 31
C Public OpinionInternet Survey
Did you have any trouble parking?(Please select one answer)
Distribution List Patron Survey
Answer Options Response Percent
Response Count
Response Percent
Response Count
No 74.9% 654 89.8% 158Yes 25.1% 219 10.2% 18
answered question 873 873 176 176skipped question 6 6 13 13
C Public OpinionInternet Survey
Please tell me the category into which your age falls.
Distribution List Patron Survey
Answer Options Response Percent
Response Count
Response Percent
Response Count
45 to 54 25.4% 221 12.4% 2235 to 44 24.5% 213 18.1% 3255 to 64 21.6% 188 20.3% 3625 to 34 11.8% 103 19.2% 3465 to 74 10.6% 92 7.9% 1475+ 2.8% 24 2.3% 420 or 21 0.8% 7 2.3% 422 to 24 0.6% 5 4.5% 817 to 19 0.3% 3 6.8% 1215 or 16 0.1% 1 5.6% 10[Not given] 1.5% 13 0.6% 1
answered question 870 870 177 177skipped question 9 9 12 12
C Public Opinion2nd Internet Follow-Up Survey
How satisfied are you with the NUMBER of retail opportunities in downtown Northville?
Answer Options Response Percent
Response Count
Very satisfied 7.4% 23Satisfied 33.4% 104Indifferent 19.3% 60Unsatisfied 37.6% 117Very unsatisfied 2.3% 7Comments 72
answered question 311skipped question 0
C Public Opinion2nd Internet Follow-Up Survey
Based on your shopping preferences, how satisfied are you with the VARIETY of retail options in downtown Northville?
Answer Options Response Percent Response Count
Very satisfied 5.8% 18Satisfied 30.2% 94Indifferent 15.4% 48Unsatisfied 44.4% 138Very unsatisfied 4.2% 13Comments 55
answered question 311skipped question 0
C Public Opinion2nd Internet Follow-Up Survey
0
50
100
150
200
250
300
350
Below, please indicate the hour the retail stores should first OPEN at the beginning of the day.
6am
8am
9am
10am
11am
No Opinion
C Public Opinion2nd Internet Follow-Up Survey
0
50
100
150
200
250
300
350
Below, please indicate an acceptable hour for retail stores to CLOSE at the end of the day.
6pm
7pm
8pm
9pm
10pm
No Opinion
C Public Opinion2nd Internet Follow-Up Survey
16.7%
7.7%
27.7%22.8%
25.1%
If retail store hours matched your preferences, how many more times would you shop downtown per month (than you currently do)?
It would not change the number of times I visitthe downtown
1 additional visit
2 additional visits
3 additional visits
4 or more additional visits
C Public Opinion2nd Internet Follow-Up Survey
How satisfied are you with the NUMBER of dining opportunities in downtown Northville?
Answer Options Response Percent
Response Count
Very satisfied 14.0% 43Satisfied 47.6% 146Indifferent 10.4% 32Unsatisfied 23.5% 72Very unsatisfied 4.6% 14Comments 55
answered question 307skipped question 4
C Public Opinion2nd Internet Follow-Up Survey
Based on your dining preferences, how satisfied are you with the VARIETY of dining options in downtown Northville?
Answer Options Response Percent
Response Count
Very satisfied 10.7% 33Satisfied 41.7% 128Indifferent 12.4% 38Unsatisfied 31.3% 96Very unsatisfied 3.9% 12Comments 34
answered question 307skipped question 4
C Public Opinion2nd Internet Follow-Up Survey
Ethniccuisine
(authenticAsian,
Mexican,Middle
Eastern,Italian,
Southern/Creole)
Fine dining(white
tablecloth,full tableservice)
Family-friendly
(informal,full tableservice)
Farm-to-table (menuof artisanaland locally-
sourcedfoods)
Fast-food(limited-
service, notable
service, mayoffer drive-
thru)
Themedrestaurants
withentertainment venues
Microbreweries (beerproduced
on-site; mayoffer food)
Bar /restaurant(traditional
bars,taverns,drinking
establishments)
Cafes (delis,bistros,
and/or grills)
We haveenough
Series1 44.3% 14.3% 36.5% 50.8% 13.0% 9.8% 27.0% 21.2% 35.2% 12.4%
44.3%
14.3%
36.5%
50.8%
13.0%9.8%
27.0%21.2%
35.2%
12.4%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
What types of restaurants do you feel are missing from downtown Northville? Please check all that apply.
C Public Opinion
56.9%
21.9%
21.2%
Do you believe that a mixed-housing neighborhood is appropriate for development opportunities surrounding the downtown?
Yes
No
Not Sure
2nd Internet Follow-Up Survey
C Public Opinion2nd Internet Follow-Up Survey
Detachedhouses
(traditionalNorthville
single familyhouse, does
not sharewalls with
other homes;own or lease)
Duplexes(two
connectedunits; own or
lease)
Small homesclusteredaround
courtyards(detached
homes withshared open
space; mostlyto own)
Townhouse(smaller 2-3
storyattached
homes; ownor lease)
Rowhouses(1-3 storyattachedhomes
sharing asingle facade;own or lease)
Subdividedhouses (onelarge home
retrofitted intomultipledwellingunits; for
lease)
Multiplexes(more than
two units in asingle
buildingconstructed
for thatpurpose;mostly for
lease)
Lofts and flats(one floor of abuilding withuses other
thanresidential;mostly for
lease)
Series1 52.1% 12.2% 42.7% 46.5% 36.1% 5.9% 11.1% 60.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
What type of housing do you think is needed in the City of Northville? Please check as many as you think are needed.
TMATMA
TMATMA
C Public Opinion2nd Internet Follow-Up Survey
Please select your age category.
Answer Options Response Percent
Response Count
15-16 0.0% 017-19 0.0% 020-21 0.0% 022-24 1.4% 425-34 17.8% 5135-44 23.7% 6845-54 22.0% 6355-64 23.0% 6665-74 10.5% 3075+ 1.7% 5
answered question 287skipped question 24
68% Respondents
D Retail Market Assessment
Summary of FindingsBased on the findings of this retail study, the City of Northville can support up to 50,000 square feet of new retail tenants, plus a boutique hotel.
This conclusion is supported by the study of market size and trade area; incomes and expenditure potential; traffic volumes; nation-wide retail trends; inventory and cluster analysis of local businesses; and supply-demand and gap model.
D Retail Market Assessment
• Cambria Suites Boutique Hotel (<80 rooms)• Cosmetics like Merle Norman or Sally Beauty• Tuxedo Shop like Rochester Big & Tall• Women’s Intimates, Dance Apparel• Children’s Party Dresses• Full-Line of Art Supplies, like Blick• Costume, Fabric, Silk Floral Supplies• Wedding Cake, Cupcake Bakery• Travel Agency and Event Planning• Tea Room and Meeting Space• Alteration Services, Seamstress
Priority 1: Small Events Venue
D Retail Market Assessment
• Hardware Store, like True Value• Furniture & Accents, like Home-to-Home• Vintage Furniture, like Salvaged• Kitchen Supply Showroom, like Cutco Cutlery• Shipping Services, like FedEx Office• Electronics, like Vision Computer Solutions• Appliances, like Papa Joe’s• Toys, Educational Supplies. like Learning Express• Sporting Goods, like Moosejaw• Office Supplies, independent proprietor• Small Grocery Store, like Westborn Market• Specialty Food Store, like a wine and cheese shop• Vitamins, like the Medicine Shoppe or Complete Nutrition
Priority 2: Build New Space for Retail Basics
D Retail Market Assessment
• Urban Pearl Artisan Gallery• Merci-N Handmade Soaps• Gourmet Shop, like American Spoon• Chocolate Shop, like Godiva or Bark Ave.• Retail Gallery, like Bee’s Knees Pottery (expand)• Retail Gallery, like ColorfuLaura Studio (expand)• Creative Studio, like Board & Brush (relocation)
Priority 3: Refill Vacant Niches
E Residential Target Market Assessment
Summary of FindingsMaximum Market Potential – Based on the model results for an aggressive scenario, there is a maximum annual market potential for up to 50 attached units throughout the City of Northville, plus 129 detached houses (for a total of 179 units).
The market potential for 50 attached units includes 4 units among duplexes (which may include subdivided houses); and 46 units among other formats like townhouses, row houses, lofts, flats, multiplexes, and midrise buildings.
The market potential for attached units is based on housing activity in communities adjacent to Northville and Northville lifestyle segments. However, some of the housing types identified do not exist in the City of Northville so market absorption and other indicators were not present for comparison.
F Strategic Discussion – Broad Issues
Residential Market estimated at 179 dwellings per year
Retail Market estimated at 50,000 square feet
Defined and compact downtown that is surrounded by quality neighborhoods
Patron and Consumer base that wantsgreater variety and extended hours that accommodate lifestyle demands
The physical quality of the downtown is attractive
Is the DDA and City ready to take on economic (re)development ?
F Strategic Discussion – Joint Sessions Need to establish a vision for what the community wants in a redevelopment project, and
redevelopment must be consistent with community values Development occurring along the I-96 corridor without regard to quality Encourage quality development Position the community for redevelopment, provide incentives that meet community
expectations and values Need to organize around our arts and creative professionals and existing venues Create facilities for artists to work together Look at Cady Street as a “creative district” City/DDA can’t mandate hours of operation; merchants decide Downtown promotions and events are successful but not all businesses contribute to the
effort (time and funding); usually the same businesses that do the heavy lifting School attendance rising and younger families move in as retirees move out Need housing options to allow older households to “age in place” and stay in the community Housing should be based on preferences, not supply and demand Some housing needs to be affordable; encourage diversity DDA Executive Director at capacity
1Physical Design Opportunities
Timeframe Action Items
Near • Replace Business Directories
Near/Mid • Complete conversion of HPS street lighting to LED
Mid • Continue Historical Marker Program• Implement downtown mural project• Develop a schedule to upgrade street furniture• Convert parking lot lighting• Assist with implementation of non-motorized connections
Mid/Long • Consider alley improvements
1Physical Design Opportunities
Timeframe Action Items
Long • Continue S. Center, E. Main, and N. Center Street Streetscape enhancements
• Improve surface parking lot buffer and perimeter landscape• Bury overhead utilities and upgrade traffic signalization• Improve connection to Ford Field and Mill Race District
2 Retail Market Recommendations
Timeframe Action Items
Near • Brochure with summary of retail and residential market results• Information meeting with local and regional Realtors• Replace Business Directories
Mid • Prepare an Arts and Creative Industries Master Plan• Downtown Real Estate Exchange between DDA, Property Owners and
Realtors
2 Retail Market Recommendations
Lansing, Michigan
3 Residential Target Market Opportunities
Timeframe Action Items
Near • Revise Article 20: Planned Unit Development• Allow for density bonuses with Cady Street Overlay
4 Redevelopment Opportunities
Timeframe Action Items
Near • Prepare a community vision for the Sub-Area Plan for Cady Street corridor and the “Downs” property
• LEED Bonuses within the Zoning Ordinance
5 Organization Opportunities
Timeframe Action Items
Near • Expand DDA boundaries• Fill board positions• Conduct annual work program review session with Joint Planning
session• Evaluate a contractual position with a focus on economic
development• Cost sharing arrangements between the City and DDA
Mid • Town Square Event Coordination• Principal Shopping District
Community Conversation
Northville DownsThere is concern that additional housing units would cause circulation and congestion problems? The maps shown did not include roads or a circulation analysis.• Should look into a visioning session prior to redevelopment because housing units could add hundreds of trips per day
The Northville Downs concept was to increase retail and residential-according to sub-area plan•Northville Downs is owned by an LLC and is partially family-owned.•A portion of the Downs property is in a floodplain, it becomes expensive to build on the property. We are unaware of a timeline until we know more about building restrictions from the floodplain•Northville wants to take a more proactive approach to making sure that development meets community’s needs
What is the process for building a plan for the Northville Down?•It takes community consensus to work with designers to illustrate for the community to see. •There is already a plan, don’t need to start over, but need to add 3 dimensions to the concept
What are the taxes on the Northville property? $365,000/yr because taxed as agriculture property•The city would benefit from new development on this site due to higher tax earnings
Community ConversationHousing
Single family housing is identified in the TMA because there is already a strong market. The estimates are for housing units per year over the next 5 years.
Single-family development is not a good land use for downtown. We are already surrounded by suburbs. Residents want to be able to age in place and need a variety of housing stock to do so.
There is concern that the TMA has understated the demand for different housing types. Part of the appeal of Northville will be to age in place. St. Lawrence could be a comparable market.
•Yes, LandUSA has used conservative estimates because there are comparable examples to make a more informed projection.
Retail and Economic Development
Ground level is more expensive than upper levels therefore attorneys and accountants lease the 1st floor because they can afford it and push retail out or to the 2nd floor •Coordination among merchants is crucial because a downtown is not run like a mall, each merchant can choose his/her own hours.
No study has been conducted to see the effects of First Friday on retail since they included wine.
Community Conversation
Building owners have looked for retailers and space remained vacant for months.
Online shopping is hurting retail stores.
Common complaint is that there is not enough foot traffic-don’t warrant high rental prices. This was identified in the stakeholder interviews as well.
Retail market study does not take into account the market potential for residential growth, but rather existing conditions.
Who would manage a Prinicipal Shopping District?•Anyone. There are a various options. The position could be contracted out.
Has there been any consideration of internet speed’s effect on economic development? Is the broadband good enough for people to work at home?•We can look into infrastructure plans of providers. Fiber options runs through Northville.
What is Wear Kitchen?•This is kitchen ware industry.
Community ConversationIs Ford Field still a priority for funding? •It’s not very visible and not used often. It’s hard to get to and is lacking facilities. Any improvements require collaboration for a fund strategy. By a show of hands, Ford Field is important to community!
ArtsThe arts community struggles because it is off the beaten path. They support an arts district. The Steering Committee is aware of art community’s importance and artists are represented on the Steering Committee. Location is critical to their success.DDA Boundaries
Who suggested expanding the DDA boundaries? •Beckett & Raeder made this recommendation about the same time as new legislation was passed. There is a $20k impact if the libra opts out, but it is not an automatic opt out. This is just a recommendation, not a proposal.
What does the city think about expanding the boundaries?The city is open to the idea.
CommunicationsThere’s nothing in the square that explains what’s going on there. We need a centralized website to promote events and market, possibly an electronic billboard. Wall could be used to promote for the whole community. Add lighting in the square at night so that it feels safer.