Town Hall Meeting – May 25, 2011

Special Olympics World Summer Games ATHENS 2011

SUMMARY

Thank You!

World Summer GamesOverview

  2011 Games 2007 Games 2003 Game 1999 Games

Total # of Delegations 168 164 158 149

Athletes 6,261 6,850 5,348 6,279

Unified Partners 286 248 234 337

Head Coaches and Coaches 2,086 2,202 1,687 2,440

AS-Staff 333 329 244 NA

HOD 168 164 174 NA

A-HOD 182 175 131 NA

MATP 49 161 141 NA

Young Athletes 31 NA NA NA

Totals 9,396 10,129 7,959 9,056

Comparing the Olympics/Paralympics

2004 Olympics - Athens# Athletes 10,625

# Countries 201

# Sports 31

Budget 8.9 Billion Euro

2011 Special Olympics Athens

# Athletes 6,261

# Countries 168

# Sports 23

Budget 68 Million Euro

2004 Paralympics

# Athletes 4,000# Countries 135#Sports 18# Medals Presented 1,416

Report from the Coalition for Acceptance

Global Youth Activation Summit

Walking first in the Opening Ceremony

Sharing cultures

Meeting special guests

Sharing experiences

Bowling with Mattel

Playing Unified Sports

Visiting the Acropolis

Presenting at the Hellenic Parliament

Wear the Laces

Interviewing Athletes

Youth Empowerment

Breakfast

Global Youth Rally

Cultural Celebration

Healthy Athletes Venue Tour

New Leadership

Open Water Swim - They Are All Winners!

Open Water Swimming Start

Cayman Islands swimmer Andrew Smilley

Cornelia Fowler of South Africa

Honored Guest Program

1,485 Honored Guests Attended the World Games

886 Primary Guests

More than 60 Special Events and Activities for Honored Guests

Launched New Engagement Opportunities Implemented New SOI Guest Management Structure

MVP Fans

MVP FANS ATTENDANCE

Total Invited Total Accepted Primary Guests % Positive Response

2440 730 560 23%

Regional Distribution

Africa Asia Pacific East Asia Europe Eurasia Latin AmericaMiddle East North Africa North America

2.5% 19% 4.5% 32% 9% 2% 31%

Guest Categories

BoardDonors 

Supporters Celebrities Government Athlete Leaders Sport BodiesProgram Volunteer

27% 46% 1% 6% 1% 2% 17%

Guest Management% of Guests who Attended around Opening Ceremony 

% of Guests who Attended around Closing Ceremony

% of Guests who Stayed for Entire Games

36% 24% 40%

All-Star FansALL-STAR FANS ATTENDANCE

Total Invited Total Accepted Primary Guests % Positive Response

1600 755 326 20%Regional Distribution

Africa Asia Pacific East Asia Europe Eurasia Latin AmericaMiddle East North Africa North America

4% 10% 12% 25% 6% 1% 42%Guest Categories

BoardDonors 

Supporters Celebrities Government Athlete LeadersResearch & 

Policy Sport Bodies

10% 41% 10% 13% 5% 12% 6%Fans & Funds Sports Unify

29% 25% 45%Guest Management

% of Guests who Attended around Opening Ceremony 

% of Guests who Attended around Closing Ceremony

% of Guests who Stayed for Entire Games

% of Guests who had SOI Dedicated Vehicle

79% 24% 11% 39%% of Guests who stayed at Main Guest Hotel (Hilton)

% of Primary Guests who brought additional guests

% of Guests who Received Sponsored Air

% of Guests who Received Sponsored Hotel

67% 54% 10.5% 25%

Avg Primary Guests per on-site RM Avg Total Guests per on-site RM

Avg Primary Guests per Guest Coordinator

4.9 11.4 62

Fans from Around the World!

Dikembe Mutombo and Vlade Divac

Mario Ancic and Boris Becker…!

His All Holiness Bartholomew IUnicef Director Anthony Lake

Zhang Ziyi, Stevie Wonder and Vanessa Williams

Adriana Behar and Romario

Hussein Fahmy

First Ladies of Poland Minister of Timor Leste Dr. Jill Biden

Unique Engagement Opportunities

Special Olympics Conversation Series

• 320 Guests engaged in morning discussions• Recommendations for actions delivered to the

SOI Board

Unity Sports Events

• 196 Guests Participated in 24 Unity Sports Events• $127,783 Raised to date through online fundraising

to support the movement…and growing!

After-Action and Follow-up

• MVP Fans Survey• All-Star Fans Survey• Relationship Managers internal Survey• Gifts and Thank-You Letters going out to all All-Star

Fans• Continuation of monthly Guest Management

Meetings

…and on to the next World Games….• ….2013 SOWWG List Development beginning! • Save the date letters going out in the Fall

Communications

• 890 accredited press • Daily tip sheets, releases, advisories;

several major press conferences• April – July: +15,000 global news articles• Video by host broadcaster on +10 global networks

to millions of viewers• In hours after OC sent +20 customized video packages

to global media for additional broadcast news

TODAY Show , SO Team USA on July 4th :

National Viewership: 4,457,429; National

Publicity Value $690,901

CNN – June 14th : National Viewership: 1,885,697

National Publicity Value $122,570 July 4th: National Viewership:

534,568National Publicity Value $34,746

Communications

• Sorted through estimated 20,000 photos

• 16 e-newsletters written & distributed • Sent to +5000 people

• GMS Results posted on website for first time

• First World Games to fully integrate social media:

• Facebook: +25,000 new fans

+20,000,000 post views• Average 500 tweets/day • + 500% increase in blog mentions according to

Nielson data• Google Trends showed “Special Olympics” at

it’s second highest search volume index in last 7 years

Athens 2011 Photos to Remember

Please Welcome

Patrick McClenahanChairman, LA Bid Committee

2015 Special Olympics World Games

Global Ambassador Announcement~ Michael Phelps ~

HR – Staff Appreciation Day