town center master planning
TRANSCRIPT
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Town Center Master Planning and Implementation
Alison LeFlore, AICP
Evan Belansky, Town of Chelmsford, MA
Ken Buckland, AICP, KJ Buckland Associates
Steve Sadwick, AICP, Town of Tewksbury, MA
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Chelmsford Center Village
• Previous Plan – 1998
• 2010 Master Plan recommended master
plan for area with more focus, more
specificity, more details
• 1 year process
• December 2013 – Plan Complete
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Chelmsford Vinal Square
• Previous Plan – 1981
• 2010 Master Plan recommended master
plan for area with more focus, more
specificity, more details
• 2 year process
• Completed in 2015
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Tewksbury Town Center
• Rooted in 2003 Master Plan
• Long series of fits and starts until Town
Manager and Selectmen decide to focus on
Town Center
• 2 year process
• May 2016 – Final Town Center Master Plan
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Indicators for Planning Need
• Is there a community interest?
• Do you wish your Town or Village Center were
different?
• Are there mismatches between existing land
uses, desired land uses, and current zoning?
• Are businesses struggling? Do you have
vacancies?
• Is your Town or Village Center attractive?
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Funding a Plan
• Town Meeting
– Chelmsford Center Village: $30,000
– Tewksbury Town Center: $40,000
• Grants
– Chelmsford Vinal Square: $20,000 DLTA Grant
via NMCOG
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Plan Development
• Staff, Consultant, RPA… or a combination?
– Chelmsford Center Village: Consultant
– Chelmsford Vinal Square: NMCOG, Town Staff
– Tewksbury Town Center: Consultant
• Committee composition and role
– Ownership is important
– Follow through / continuity important
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Identifying the Vision
• Every area is unique and needs
individualized approach
• Community, market factors, and
development regulations will shape vision
• Be aspirational, but realistic
Commonalities
• Zoning and development regulation changes
• Phased Implementation
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Chelmsford Center Village Vision
Key Features
• Brook Walk
• Walkability
• Wayfinding
• Connected
Parking
• Housing
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Chelmsford Vinal Square Vision
Key Features
• Beautification
• Programming
• Economic Development
• Historic Preservation
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Tewksbury Town Center Vision
Key Features
• Streetscape
• Traffic Pattern
• Green Space
• Economic
Development
• Town Lead by
Example
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Refining the Vision
• Is the vision realistic?
• Does the vision support community desires?
• Iterative process
• Balancing competing needs, desires, and
reality
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Implementing the Vision
• Clear implementation strategy should be
developed with plan
• Who? When? How?
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• Private Investment: Winstanley Enterprises is
redeveloping a former industrial site into 54
units of market rate housing
• Public Investment: new parks, brick
sidewalks
• Implementation Committee Appointed
• Ongoing: Wayfinding Signage Project
Implementing the Vision:
Chelmsford Town Center
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Implementing the Vision:
Chelmsford Town Center
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• Public Investment: Sidewalk planters
• Quarterly Newsletter
• Advocacy for New Businesses
• Fundraising for new “Public Parking” sign
Implementing the Vision:
Chelmsford Vinal Square
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• Committee sought additional funding for
Phase II study
• Plan to ask May 2017 Town Meeting to fund
public improvements
Implementing the Vision:
Tewksbury Town Center
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Town Center Master Planning and Implementation
Discussion and Questions
Thank you for coming!
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Town Center Master Planning and Implementation
Contact Information:
Alison LeFlore: [email protected]
Ken Buckland: [email protected]
Evan Belansky: [email protected]
Steve Sadwick: [email protected]