"towards secure multi-network video services" - nextv summit-mumbai 2015
TRANSCRIPT
Towards Secure Multi-network Video Services
Naveen KumarSales Director, SAARC NationsVerimatrix
© Copyright 2015 Verimatrix, Inc. CONFIDENTIAL2
Contents
Market Dynamics
Multi-network Solutions
Evolution of Security
Multi-network Video Market Dynamics
Rapid Rise of Online Video Push & Pull of ContentPersonalization: Moving towards Serving personalised content to consumersPortability: Streaming (OTT) to devices
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Traditional…or Multi-network Video Operator
© Copyright 2014 Verimatrix, Inc.
“I believe television will change more in the next five years than in
the last 50.”
Brian L. Roberts, CEO, Comcast
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Market Dynamics and Challenges
Competitive landscape for traditional video operators evolves with over-the-top (OTT) service launches
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Market Dynamics and Challenges
Impact and timing of ultra high definition (UHD) services
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Apple Adobe Google Microsoft
Streaming format HLS. Only.
Leaving HDS, FlashMoving to HLS, DASH
DASH. Take it or leave it. Smooth Streaming.Moving to DASH
Security FairPlay Streaming
Primetime DRM Widevine – one choice PlayReady
Browser Safari Firefox via EME/CDMOthers via direct integration for now.
Chrome, no 3rd party security. No plugins.
Internet Explorer. 3rd party plugins for now.
OS iOS, Osx All AndroidChrome OS
Windows
Player QuickTime Proprietary HTML5 in Chrome HTML5 in Internet Explorer
Content store iTunes No Google Play Xbox Live
App store AppStore No Google Apps Windows Store
Devices iPhone, iPad, Mac, AppleTV
No Nexus player, 3rd Party STBs
Slate, Xbox, Windows phone
Analytics No Yes Yes No
.
Market Dynamics and Challenges
Battle inside OTT - proprietary delivery silos in devices, OSs, browsers harden
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OTT DRM Fragmentation Challenges
Technology providers erecting closed & proprietary approach to secure videoService challenges of protocol + DRM “walled gardens” or silos that• Increase market fragmentation• Reduce operator control over video services and subscriber
experience• Limit operators’ vendor flexibility and opportunities
Verimatrix strategy• Full support for multiple (HLS and DASH) integration models across
leading device categories, including PC/Mac• Further “embrace” fragmentation within MultiRights solution to free
operators from the complexity of the DRM silos
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OTT – MultiRights
VCAS Head-end(VCAS Single Security Authority) Video Head-end Delivery Networks ViewRight Clients
RF Broadcast Network
Internet/Broadband
ViewRight STB
ViewRight Connected TV
ViewRight PC/Mac
ViewRight iOS ViewRight Android
Key & control data
On-demand Content
Operator Management
Interface
Verimatrix
Mobile 3G/4G
Linear Content
Key & control data
IP Return PathManaged IP Network
3rd Party Playersand DRM
Environments
MultiplexersScramblersModulators
EncodersEncryptors
VOD Servers
Broadcast CSM(DVB One-way)
IP CSM(Broadcast/Multicast
& IPTV)
Adaptive CSM(HTTP Live Streaming)
Adaptive CSM(MPEG-DASH)
PlayReady (Smooth
Streaming)
WidevineDASH
Entitlements DBSMS/
Middleware
EntitlementsDatabase
Native Support
Native Support
ONEHead-end
Integration
Copyright © 2015 Verimatrix, Inc. CONFIDENTIAL11
Industry Technology Trends
Hybrid Network &All-IP Delivery
CPE Functionality
Security Functions
Software Defined Networks & Network Functions Virtualization
IP & Virtual Head Ends
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Encoder
The VCAS Multi-network Security Approach
Home Gateway
SmartTV
PC, Mac
X-box, Playstation
iPad, iPhone
AndroidWinPhone, Tablet
VCAS
Verimatrix
Entitlements DBSMS/
Middleware
EntitlementsDatabase
Satélite/Cable/Broadband
Mobile 3G/4G
iPad, iPhone
AndroidWinPhone, Tablet
HTTP Live Streaming (HLS) and MPEG-DASHServer or gateway centric content sourcesFlexible digital rights management (DRM) support through common entitlement
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Extending Security with Watermarking
Fight illegal content redistribution with user-specific “traceability”Integrated component of VCAS Ultra solution for premium UHD servicesKey requirement for UHD content per MovieLabs Specification and sports rights holdersUniqueImperceptible SecureRobust
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Redistribution Threats: Forensic Watermarking
Distribution Piracy
Copy
IdentificationAction
AndroidiPadSTB
SmartTVPC, MAC
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© Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
Selected Multi-network Deployments
Com HemStofaZiggoQuickFlixChunghwaMagyarEtisalatBelgacomYouSee/TDCAccedoMinerva
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Summary
Commercial trends suggest a pan-network services proposition
Trends in modular software and IP shape technical approach
Increasing need to break technology silos
Flexible security offers consumer centric multi-network multi-device services
