towards global mobile megatrends 2008
DESCRIPTION
The efforts of our company, PT Mobee Indonesia, to anticipate the global mobile megatrends 2008TRANSCRIPT
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TOWARDS GLOBAL MOBILE MEGATRENDS
2008
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What is Mobile Megatrends2008 ?
• Mobile Megatrends 2008 is an entity of 15 phenomenon resulting from mobile technology spectacular growth in recent years prior to 2008 characterized with web 2.0 online connectivity: (from : Constantinou A, Research Director –Vision Mobile)
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How do we in PT Mobee Indonesia
as an enterprise anticipate the Mobile Megatrends 2008 ?
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Megatrend 1 : From mega-portals to me-portals
• PT Mobee Indonesia successfully has been developed On-Device Portal (ODP) as “me- portal”
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Megatrends 2 : Content is aging; Content communication is king
• PT Mobee Indonesia established “Context Architecture” as the Content Communication beside their “Content Architecture” as the enterprise architecture
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Megatrends 3 : The internet is reaching into the phone
• Core Biz of PT Mobee Indonesia is “putting the content (from the web) into the phone”
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Megatrend 4 : The war of the application environment
• PT Mobee Indonesia successfully developed application technology and potentially could be Killer Apps :
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Megatrends 5 : Value in Mobile Software is bubbling up
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Megatrend 6 : OEMs go for services and vertical propositions
• PT Mobee Indonesia : anticipates Megatrend 6 as device manufacturer trend by following services :
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Megatrend 7 : Brands as the new form of equity in handset
• PT Mobee Indonesia success stories :
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Megatrend 8 : Network operator strategies are shifting
• As in Megatrend 6, PT Mobee Indonesia anticipates the Megatrend 8 by doing services as follows :
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Megatrend 9 : Browsing is out; engaging experiences are in
• PT Mobee Indonesia has been successfully developed :
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Megatrend 10 : Service delivery spills out of the browser, into the user
journey• For PT Mobee Indonesia, user is the king :
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Megatrend 11 : Browser proxies bring the internet to the masses = PT Mobee Indonesia products as
the outcome
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Megatrend 12 : Open source is disrupting the status quo
• “Handset operating system” is the product of PT Mobee Indonesia in this situation :
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Megatrend 13 : Nokia is now a tier-o OEM
• Contrary PT Mobee Indonesia “opposing and neutralizing” Megatrend 13 as follow :
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Megatrend 14 : Mobile is transforming to a Fast Moving Consumer Goods (FMCG)
business• Precisely PT Mobee Indonesia is lessening the effect of
FMCG such as saying that “Making phones has tiny margins and no consumer value” :
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The role of PT Mobee in Megatrend 15 : Channel Average Revenue Per User (ARPU) : a new source of revenue
•
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And “last but not least” here is our VISION and MISSION of PT Mobee Indonesia
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• Thank You
• PT Mobee Indonesia– Jl. Tebet Utara 3 / 7, Jakarta 12820,
Indonesia– Phone : +62-21-8311238– Fax : +62-21-8352470– URL : http://www.mobeeindonesia.com– Email :