towards excellence in cultural tourism network · 2015. 8. 20. · programme of the european union...
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TowardsExcellenceinTowardsExcellenceinCulturalTourismCulturalTourismNetworkNetwork
SandanskiMunicipality
With the support of the Europe for Citizens Programme of the European Union
March2014Newsletter#3
What’sinside:
TheTowardsExcellenceofCulturalTourismNetworkTheTowardsExcellenceofCulturalTourismNetworkASharedVisionofCulturalEuropeASharedVisionofCulturalEurope
TheNetworkhasbeenestablishedwithintheframeworkofthe“TowardsExcellenceinCulturalTourism”project, cofundedby theEurope forCitizensProgrammeof theEuropean Union,Action 1 Active Citizens for Europe, Measure 1.2. Networks ofTwinnedTowns.TheprojectaimsatfosteringcooperationatEuropeanlevelbetweenmunicipalitiesonthe theme of intangible cultural heritage preservation and valorization throughculturaltourism.TheMunicipalityofSandanskiisthecoordinatoroftheinternationalinitiative and the partners are Harryda Municipality, Sweden; Local GovernmentAssociation, Malta; Sociedad de Desarrollo de Santa Cruz de Tenerife, Spain;MunicipalityofSepino,Italy,andMunicipalityofAgia,Greece.
Our aim is to jointly raise each localcommunity'scapacitytoaddresstheneedsofthefastgrowingculturaltourismsectoranddevelopadequatestrategiesandproductstopromote andmakeuse of our tangible andintangible heritage for tourism. For ourtowns the traditions, folk arts and craftsrepresent important resources from socialandculturalperspectiveandtakingcommonactionfortheirvalorizationandcontinuationis important for achieving inclusive andsustainable growth both of the localcommunitiesandtheEUasawhole.The international projectwill get together the public authorities,citizens,youth,seniors,artistsandsmallandmediumbusinesses,NGOs, cultural and tourism organizations from the six European
states,partners intheproject.Sixdifferentthematiceventswillbeorganizedduring the lifetime of the project , with focus on active aging andintergenerationallearning,valorizationandcontinuationoftraditionalculture;
fostering transfer of knowledge and knowhow among generations;traditionalcultureandentrepreneurship.
The Towards Excellence inCultural Tourism project is cofundedbytheEuropeforCitizensProgramme 20072013 of theEuropeanUnion,Action1ActiveCitizensforEurope,Measure1.2.Networks of twinnedtowns.
TheTECTNetworkStructureandObjectives
***
TheTECTWorkshopinTenerife,Spain
***TheCulturalTourism
andActiveAgeingForum
inAgia,Greece***
EuropeforCitizensProgramme20072013
***
Inthespotlight:TheLocal
GovernmentAssociation,MaltahoststheCultural
TourismFair***
With the support of the Europe for Citizens Programme of the European Union
TheTECTTheTECTWorkshopinSpainWorkshopinSpain
The international workshop held in Santa Cruz de Tenerife in theperiod26–28thMarch2014broughttogetherexpertsinthe�ieldsofcultureandtourismdevelopment,NGOsandbusinessrepresentativesfromBulgaria,Greece,Italy,Malta,andSweden.Duringthethreedayworkshop, participants took part in technical visits, conferences,lectures, and meetings with cultural and tourist agents and localinstitutions in order to exchange experiences and conceptualizecommonstrategiesandmeasuresforthedevelopmentoftheirculturaltourism offer. Florentino Guzman Plasencia. He outlined that theprojectaimstoincreasetheabilityofthemunicipalitiestomeettheneeds of the rapid growth of cultural tourism and to developappropriate strategies and products to promote in the future.AlongwithFlorentinoGuzmanPlasencia,intheworkshopparticipatedthe manager of OAC, Jerome Cabrera, and the of�icial chronicler ofSantaCruzdeTenerife,LuisCola.Inaddition,the�ifthVicePresidentandMinisterofEmploymentandEconomicDevelopmentCouncilofTenerife, Efraın Medina, and the Minister ofMuseums and Centres,Amaya Conde, were part of the delegation who presented to theinternationalparticipantsthemanagementmodelofSantaCruz’.
TheTECTNetworkmembersdiscussed thechallenges in the �ieldsofculture,tourismandSMEsdevelopmentonlocal,nationalandEuropeanlevel, shared the policies, addressing these challenges and identi�iedmeasuresforjointactionsintherelevant�ields.Themeasuresagreedwere incorporated into the strategic priorities of the Network andp u b l i shed fo r c om m en t s a n d su g g es t i on s f rom c i t i z en s .The main cultural tourism sites were presented to the internationalparticipants, including: the Guimera, Tenerife Arts Space (TEA), theMuseumofNatureandManTheatre,CastillodeSanJuanandPowderHouse, the Church of San Francisco, the Museum of Fine Arts.The workshop was completed with a conference open to the public,involvingtheEuropeanpartners,touroperatorsandrepresentativesofvarious organizations and institutions. The conference included
presentationsanddiscussionsonthefollowingtopics: Dr.EduardoParraInstituteofPoliticalandSocialScienceLaLagunaUniversity,“"Canarias2020: new tourism paradigms”; Business Association “Zona Centro”;Dna.AidaCedres,Directorof theProductEngineeringDepartmentofTurismo de Tenerife (Tourism development corporation of Tenerife);"ChallengesandPolicyoftheEuropeanUnion."IlinaYakovaMunicipalityof Sandanski, Bulgaria; Mr Julian Zarb, lecturer at the University ofMaltaInstituteforTourismandCultureandrepresentativemanagerofaNGOofsustainabletourism.“Theimportanceofconsideringcommunitybased tourism and local tourism planning for localities on islands”.UNESCO.pdf
With the support of the Europe for Citizens Programme of the European Union
Culture,TourismandCulture,TourismandSMEDevelopmentintheEUSMEDevelopmentintheEU
Whyworthinvestingintourism?
TourismisaneconomicactivitycapableofgeneratinggrowthandemploymentintheEU TourismrepresentsthethirdlargestsocioeconomicactivityintheEUafterthetradeanddistribution
andconstructionsectors(Europeantourismindustrygeneratesover10%ofEUGDPandprovidesapproximately12%ofalljobs)
TheEUremainstheworld'sNo1touristdestination,witharound40%oftouristarrivalsaroundtheworldduetoits:
culturalandhistoricalheritage naturalassets diversityofsceneries qualityservices
goodconnectivity
Whyculturaltourism?
Culturaltourismisadesirablemarketasitishighspendingtourism,undertakenbyhighlyeducatedindividualswhostimulateculturalactivityinthedestination.
Localresidentsappreciatethebene�itsofculturaltourism,suchasincreasedlocalincomesandsupportforlocalculturalinstitutions.
The growth of cultural tourism demand has stimulated the development of many new culturalattractionsandculturaltourismmarketingstrategies,asdifferentcountriesandregionscompeteforashareofthismarket.Forexample,itisestimatedthatthenumberofmuseumsinSpainhasincreasedby100%overthepast20years.
ChallengesinEurope
preserving natural and cultural resources
limiting negative impacts at tourist destinations, including use of natural resources and waste
production
promoting the wellbeing of the local community
reducing the seasonality of demand
limiting the environmental impact of tourism related transport
making tourism accessible to all
improving the quality of tourism jobs.
Ouraimsandobjectves
***
With the support of the Europe for Citizens Programme of the European Union
EUActionFrameworkEUActionFrameworkToMeetTheChallengesToMeetTheChallenges
StimulatecompetitivenessintheEuropeantourismsector
Promoting diversi�ication of the supply of tourist services – thematic products; transnationalsynergies
DevelopinginnovationinthetourismindustryaccessofSMEstotherelevant�inancialinstruments Improvingprofessionalskills–training,mobilityofworkers Encouraginganextensionofthetouristseason–throughvoluntarytourismexchangemechanism
(lowincometravelers)andvoluntaryonlineinformationexchangemechanism(schools) Consolidatingthesocioeconomicknowledgebasefortourism–researchandmonitoringof
consumersatisfactionandneeds
Promotethedevelopmentofsustainable,responsibleandhighqualitytourism
Developasystemofindicatorsforsustainablemanagementofdestinations Developalabelforpromotingtouristdestinations. OrganiseawarenessraisingcampaignsforEuropeantourists DevelopaEuropean'QualiteTourisme'brandtoincreaseconsumersecurityandcon�idenceintourism
products Facilitateidenti�icationofriskslinkedtoclimatechangetoavoidlossmakinginvestments,andexplore
opportunitiesfordevelopingalternativetourismservices. ProposeacharterforsustainableandresponsibletourismandestablishaEuropeanprizefortourism. Proposeastrategyforsustainablecoastalandmarinetourism. EstablishorstrengthencooperationbetweentheEUandthemainemergingcountries
Consolidatetheimageandpro�ileofEuropeasacollectionofsustainableandhigh-qualitytouristdestinations
Createatrue'Europebrand'incooperationwiththeMemberStatestocomplementpromotionaleffortsatnationalandregionallevelandenableEuropeandestinationstodistinguishthemselvesfromotherinternationaldestinations.
Promotethevisiteurope.comwebsiteinordertoincreasetheattractivenessofEuropeasacollectionofsustainableandhighqualitytouristdestinations
Encourage jointpromotionalactionsatmajor internationaleventsor largescale tourismfairsandexhibitions.
StrengthenEuropeanUnionparticipationininternationalbodies,particularlywithinthecontextoftheWTO,theOECD,T20andEuroMed.
Ouraimsandobjectves
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With the support of the Europe for Citizens Programme of the European Union
TheCulturalTourismandTheCulturalTourismandActiveAgeingForuminGreeceActiveAgeingForuminGreece
The3rdmeetingoftheTECTNetworkwasheldinthemunicipalityofAgia, Greece, 46 June 2014 on the theme of 'Cultural Tourism andActive Ageing ". The main purpose of the forum was to exchangeexperiences and best practices for both the development of newmethodsforthesocialinclusionofolderpeopleandtheirparticipationin thedevelopmentof cultural tourism,andsolidarityanddialoguebetweengenerations,aswellastohelpseniorsandyoungpeopletolearn from each other. The history, culture and tradition of theMunicipalityofAgiaandpractices inthe �ieldofcultural tourisminrelation to active aging, European policies for active aging andeconomic growth, alternative strategies for the sustainabledevelopmentoftourism,tourismbasedonlocalcommunitiesandtheimportanceofactivestakeholderinvolvementaresomeofthetopicsthatwerepresentedanddiscussedduringthethreedaylongforum.Themeetingbroughttogetheratotalof30internationalparticipants,representativesoftheNetworkmembers,whohadthechancetomeetand cooperate with over a hundred local participants – localauthorities, business, NGO representatives, seniors, youth, citizens,artists,artisans,culturalorganizationsandinstitutions.
Duringtheirstay,theinternationalparticipantsvisitedhistoricalsitessuchasPanteleimonMonasteryandtheCastleofVelika,andthus,gottoknow �irsthand the local cultural tourism offer, the management anddevelopmentoftheculturaltourismsitesandattractions.The�irstdayoftheforumtookplaceattheCulturalCenter"Pupa"inAgia,where the fol lowing topics were presented and discussed:"Archaeological sites and monuments. Emergence and recovery"StavroulaSdroliaArchaeologist7thByzantineAntiquities;"HistoryandTradition. Promotion through the General State Archives' CatherineSmith,HistorianGeneralStateArchives,Local�ileAgia;"Thesustainabledevelopmentofalternativeformsoftourismdestinations.'sCaseAgia"ElizabethHatzinikolaouconsultantonTourismoftheCentralUnionofMunicipalities of Greece; "The importance of the involvement ofinterestedpartiestotourismbasedonlocalcommunities"JulianZarb,LecturerInternationalTourismdevelopmentatUniversityofMalta.ThesecondandthirddaysoftheforumwereheldinAgiokampohotelGoldenBeach where the topics covered during the forum included: CulturalTourism and Active Aging: Intergenerational Dialogue and CulturalTourismandActiveAgeing:socialintegrationofseniors.
With the support of the Europe for Citizens Programme of the European Union
ActiveAgeing,SolidarityActiveAgeing,SolidaritybetweenGenerationsandbetweenGenerationsandEconomicDevelopmentintheEUEconomicDevelopmentintheEU
ActiveAgeingandSolidaritybetweenGenerationsConcept
Helppeopletostayatworklongerandencouragethemnottoretiretooearly; Combatsocialexclusionamongseniorpeoplebyencouragingthemtoparticipateactivelyintheir
communitiesatlocalandregionallevelandtoengageinactivecitizenshipinitiativesatthenationalandEuropeanlevel;
Preventdependency
ChallengesinEuropeassociatedwithpopulationageing
Thechallengeistomakethemostoftheenormouspotentialthatweharbourevenatamoreadvancedage. Employment–aslifeexpectancyincreasesacrossEurope,pensionagesarerising,butmanyfearthat
theywillnotbeabletostayintheircurrentjobsorto�indanotherjobuntiltheycanretireonadecentpension.
Participationinsociety–retiringfromone'sjobdoesnotmeanbecomingidle.Thecontributionofolderpeopletosocietyascarersforothers,typicallytheirownparentsorspousesandtheirgrandchildrenisoftenoverlookedandsoistheirroleasvolunteers.
Independentliving–ourhealthdeclinesaswegrowold,butalotcanbedonetocopewiththisdecline.Andquitesmallchangesinourenvironmentcanmakeabigdifferencetopeoplesufferingfromvarioushealthimpairmentsanddisabilities.
WhatcantheEUdo?
EnsureadoptionofaEuropeanDirectiveoncarer’sleavetosupportworkerswhoprovideinformalcaretodependentrelatives;
Agree concrete employment targets for older workers and support the development ofinitiativessupportingactiveageingandintergenerationalsolidarity.
GuaranteeadequateandsustainablepensionschemesinallMemberStatesandadequatehealthanddependencyinsuranceforoldermenandwomen;
Developa legal framework requiringallpublic andprivateentities toapply commonaccessibilitycriteriaandpromotea“DesignforAll”approachtoincludetheneedsofallpeopleinsociety;
Providemoresupportforhealthpromotionandpreventioninfuturepublichealthprogrammes.
Ouraimsandobjectves
***
With the support of the Europe for Citizens Programme of the European Union
ActiveAgeinginActiveAgeingintheContextofTECTNetworktheContextofTECTNetwork
Valorizationandcontinuationoftraditionalculture
Raising the awareness of the utility of traditionalcultureseniorsarecarriersof
Exchanging knowhow and best practices forpreservationandcontinuationoftraditionalculture;
Integrationoftraditionalcultureintothetourismoffer– a source of funding for preservation andconservation.
Fosteringtransferofknowledgeandknow-how
betweengenerations
Youth learning from the seniors – the naturalcontinuationoftradition;
Seniorslearningfromtheyouth–innovativepracticesandnewtechnologies.
Traditionalcultureandentrepreneurship
Meetingtraditionalcultureandbusiness’; Promotingtraditionalculture,artsandcraftsbeyond
nationalborders–reachingnewmarkets; Creatingsynergies–facilitatingthegrowthofstart
ups;
Ouraimsandobjectves
***
With the support of the Europe for Citizens Programme of the European Union
TheTECTNetworkTheTECTNetworkStrategicPrioritiesStrategicPriorities
TheTowardsExcellenceinCulturalTourismNetworkhasbeenestablishedwithintheframeworkofthe “Towards Excellence in Cultural Tourism” project, cofunded by the Europe for CitizensProgrammeoftheEuropeanUnion,Action1ActiveCitizensforEurope,Measure1.2.NetworksofTwinnedTowns. Themajorgoaloftheinitiativeisthedevelopmentandimplementationofjointcoherent strategic framework, consistingof clearlyde�ined long–termand shorttermstrategicprioritiesandmeasures.DuringtheKickoffMeetinginHindas,Sweeden,therepresentativesofthe6TECTNetworktownsdraftedtheinitialversionofthedocument.Thenetworkstructure,priorities
andgoalswillbepresentedforfurtherdiscussionsandamendmentduringtheworkshopinTenerife,Spain.There,experts in therelevant sectorswill sharebestpracticesand
proposespeci�icmeasuresforthedevelopmentoftheirrelevantsectorsandthenetworkasawhole.
ShorttermPriorities
Theshort termstrategicprioritiescoverthe life timeof theTowardsExcellence inCulturalTourismproject.AsstatedintheapprovedTECTprojectproposal,theyareasfollowing:
1. TobuildastructuralnetworkoftownsaimingatdevelopingandpreservingthelocalculturalheritageinasustainablemannerascommonheritageofEuropeanpeoples;2. To organize six different events, whichwill allow local communities to participate in thebuildingoftheNetwork;3. Toprovidefortheparticipationoflocalcommunitiesinthedecisionmakingprocess;4. TopromoteNetworkmembers'territoriesastourismdestinations;5. Tofosterinternational,crosssectoralcooperation;6. Tooptimizeculturaltourismthroughtheexchangeofgoodpractices;7. TodevelopjointprojectsfortheachievementoftheobjectivesoftheNetwork;8. Toincreasecitizens'knowledgeonEuropeanpoliciesandtheopportunitiestheEUprovides;9. Toshowtheimportanceofpreservationandvalorizationofintangibleculturalheritageandtheopportunitiesitprovidesforentrepreneurship;10. TopromoteActiveAgeingandintergenerationallearning;11. to enable the youth to make new contacts, �ind potential employers, meet successfulentrepreneursandlearnfromtheirexperience;12. Tostimulatethememberstocooperateindifferentprojects;13. Tostimulatebilateralexchangesandmutualknowledgebetweenitsmembers;
With the support of the Europe for Citizens Programme of the European Union
TheTECTNetworkTheTECTNetworkStrategicPrioritiesStrategicPriorities
LongtermStrategicpriorities
The strategy seeks to accomplish this by strengthening the connections between the differentstakeholders on local, national and European levels and by implementing joint actions in thefollowingareas:1.Enablingtheculturalheritageassetstoprovidemorecompellingvisitorexperiences,2.Increasingthevisibilityofculturaltourismassetsandproductstothetargetmarketsegments
3.Diversifyingtheofferthepartneringtownshavealreadydevelopedandencouragingthedevelopmentofnewculturaltourismproductsandattractions,therebydramaticallyexpandingthepotentialaudienceforthelocalculturalheritagetourismsegments.
1.BuildingVisibilityThis group of strategic priorities is geared to improving awareness of theNetwork members' assets among the target market segments. It includes thefollowing:A.TocreateandpromoteaJointEventsCalendarTheCalendarwouldbethemostcomprehensiveexpressionofthecoreideaoftheTECTNetwork,demonstratingthediversityofCulturalTourismofferavailableinthepartneringtowns.Actionstoundertake:- Promotionofthelocalterritoriesthrough“Signatureevents”inordertoallowthememberstoemphasizeexistingculturaleventsandreachwideraudiences. PromotionofCulturalandtraditionalHeritageCelebrations:thepartneringtowns'culturaldiversity provides great opportunities for its joint thematic promotion, and thus, leading todiversi�icationoftheculturalandtourismofferofthenetworkmembers.B.ToengagevisitorsthroughtheuseofICTThankstoadvancesintechnology,therearenumerousopportunitiestousedigitaltechnologytoreachtheNetwork'stargetmarketsegments.Forexample,interpretivematerialsavailabletovisitorsathistoricsitesandtrailshavetraditionallybeenprovidedthroughbrochuresandmaps.IncreasinglysuchonsiteinterpretationisbeingshiftedtodigitalapplicationsavailabletothevisitorthroughtheWeborthroughtheircellphones.Actionstoundertake:- Development and enrichment of ICT based promotional and dissemination services andproducts CreationofthematicjointICTbasedservicesandproducts OrganizationofinformationandeducationcampaignstargetedatlocalcommunitiesfortheuseofICTforpromotionofbusinessandservicesC.TopromotetheNetworkthroughoutEuropeandenlargeittoatleast40municipalitiesby2020;
With the support of the Europe for Citizens Programme of the European Union
TheTECTNetworkTheTECTNetworkStrategicPrioritiesStrategicPriorities2.EnhancingexistingAssets:Theexistingculturaltourismofferandattractionscanbesigni�icantlyenhancedifitsdiverseassetsaregroupedinpackagesthatappealtodifferenttargetgroupsofculturalorientedtourists.
Actionstoundertake:EnhancingthevisitorsCulturalHeritageExperiencethroughthetargeteduseofthetangibleandintangibleculturalheritagethroughthefollowingactions: Linkingsimilarlythemedassets,presentinthedifferentpartnersterritories,thiswaypromoting them jointly, increasingeachpartner's tourismofferandencouragingcreativityandentrepreneurshipthroughinternationalandcrosssectoralcooperation. Emphasizingtheimportanceofactiveageingandintergenerationallearningthroughtheintegrationoftraditionalartsandcraftsintoalreadyexistingtourismassets.Developingjointprojectstoteachandmaintaintraditionsandfolkoresthroughaudiovisualandpublications:thisisanimportantaspectofcommunityinvolvementandtheinculcationofacivicsenseofpridethatshouldalsoaddvaluetothehostvisitorhospitality. Promotionandsetupoflocalmuseumsofmemory:thesettingupoflocalmuseumssetupthroughcontributionsbythe localcommunityandmanagedbyaworkinggroup,committeeorfoundationmadeupofthelocalcommunityincludingvolunteerguidesfromthelocalcommunity.Traditionalcostumesencouragetheresearchintotraditionalcostumesandfolkloreaswellastangibleandintangibleheritagethroughthecommunityandtheintergenerationaldialoguesandinformalmeetingsasameansofkeepingthislivinghistoryandheritagealivewithinthatsocietyasa
patrimonyforalllocalresidentsandvisitors.Targetingtheextendedfamilynucleusfortourism:focussingonintergenerationaldialoguebyinvolvingallthefamilyinexperiencesofmemoryandtraditionorfolklore
heritagethroughpersonalexperiences.
3.Creatingnewassets:
A.TofacilitatenetworkingandclusteringofculturalandtourismstakeholdersActionstoundertake:
-ExtendingthecollaborationamongdifferentstakeholdersintheNetworkby20%involving:BusinesspartnershipsJointculturaltourismproducts,initiatives,campaignsJointpromotionalinitiativesJointprojectsinthe�ieldsofeducation,tourism,culture,activeageing
With the support of the Europe for Citizens Programme of the European Union
TheTECTNetworkTheTECTNetworkStrategicPrioritiesStrategicPriorities2.EnhancingexistingAssets:Theexistingculturaltourismofferandattractionscanbesigni�icantlyenhancedifitsdiverseassetsaregroupedinpackagesthatappealtodifferenttargetgroupsofculturalorientedtourists.
Actionstoundertake:EnhancingthevisitorsCulturalHeritageExperiencethroughthetargeteduseofthetangibleandintangibleculturalheritagethroughthefollowingactions: Linkingsimilarlythemedassets,presentinthedifferentpartnersterritories,thiswaypromoting them jointly, increasingeachpartner's tourismofferandencouragingcreativityandentrepreneurshipthroughinternationalandcrosssectoralcooperation. Emphasizingtheimportanceofactiveageingandintergenerationallearningthroughtheintegrationoftraditionalartsandcraftsintoalreadyexistingtourismassets.Developingjointprojectstoteachandmaintaintraditionsandfolkoresthroughaudiovisualandpublications:thisisanimportantaspectofcommunityinvolvementandtheinculcationofacivicsenseofpridethatshouldalsoaddvaluetothehostvisitorhospitality. Promotionandsetupoflocalmuseumsofmemory:thesettingupoflocalmuseumssetupthroughcontributionsbythe localcommunityandmanagedbyaworkinggroup,committeeorfoundationmadeupofthelocalcommunityincludingvolunteerguidesfromthelocalcommunity.Traditionalcostumesencouragetheresearchintotraditionalcostumesandfolkloreaswellastangibleandintangibleheritagethroughthecommunityandtheintergenerationaldialoguesandinformalmeetingsasameansofkeepingthislivinghistoryandheritagealivewithinthatsocietyasapatrimonyforalllocalresidentsandvisitors.
Targetingtheextendedfamilynucleusfortourism:focussingonintergenerationaldialoguebyinvolvingallthefamilyinexperiencesofmemoryandtraditionorfolkloreheritagethroughpersonalexperiences.
B.TomobilizethefullpotentialforsustainabletourismofthepartneringtownsActionstoundertake:Developingcommonstrategiesandapproachesbasedonenvironmentalandsocialresponsibility,andbuildingonthecommitmentofvariousstakeholdersFacilitatingtheexchangeofbestpracticesDevelopmentofjointtourismproductsandprojectsamongthepartnerswithmajorfocusonruralareas.ExtensivepromotionoftheNetworkwithinlocalcommunitiesOrganizationofcitizens'meetingsActiveinvolvementofprofessionalorganizationsDevelopmentofatleastonejointinitiativeannually
C.TodevelopaCulturalTourismproduct'agenda'–asetofevents,themesandconcepts–bothinternationalandregional–onwhichCulturalTourismproductscanbebuiltActionstoundertake:Initiatingdevelopmentofashortlistofeventsand'unifyingconcepts'aroundwhichexperiencebasedofferscanbebuiltandpromoted.Stimulatingproductivecommunicationsamongmembersofthe'supplyside'ofCulturalTourismto
buildproductsconsistentwiththeneedsoftheconsumers
-Implementregular,themedmeetingswiththestakeholderstoshareinsightsandideasaroundmarketopportunitiesandtostimulatejoint productdevelopmentandmarketingcollaboration.
With the support of the Europe for Citizens Programme of the European Union
TheTECTNetworkStructureTheTECTNetworkStructure
Membership is open to all towns and/or associations of towns that willcontributetotheachievementoftheaimsandobjectivesoftheNetwork.Theparticipation in the Network is free and without charge, in a spirit ofcooperation,friendshipandcommonsharingofexperiencesandobjectives.
The Network will be managed by a Management Committee consisting of onerepresentative of each partnering institution. The duties of the ManagementCommitteearetohaveregardtotheoverallmanagementandcontroloftheNetwork,
including:-topursuetheaimsoftheNetwork;
-toorganizeandcontrolthemeetings;-tosetuptheagendafordiscussions;
-todrafttheannualprioritiesoftheNetwork;Eachmembershallberesponsiblefortheorganizationofconsultationswiththe
targetgroupsoftheTECTprojectinordertoensuretheactiveinvolvementofthelocalcommunitiesintheprocessofestablishingtheannualprioritiesoftheNetwork.Thedraftoftheannualprioritiesshallbesentinwritingtotheothermembers1monthbeforethesecondannualmeetingoftheNetwork.
Membership:Membership:
Presidency:Presidency:
Management:Management:
Meetings:Meetings:
TheNetworkshallbechairedconsecutivelybythedifferentmembersfor1yearonarotationalbasis.TheMunicipalityofSandanskiwillassumethefunctionofachairfortheperiod,coveringthedurationoftheproject.Therepresentativeofthemember–chairoftheNetworkshallassumethefunctionofaChairmanoftheManagementCommittee;TheannouncementofthenewchairoftheNetworkshalltakeplaceduringtheannualmeetingsoftheNetwork.
TheNetwork'smembersshallmeetatleasttwotimesperyear–inMayandinNovember,andatsuchothertimesasmaybedeemednecessaryinorderto:· discussthedevelopmentoftheNetwork;· sharenewpractices,newopportunities,newperspectivesoccurredaftertheendoftheproject;· discussthedevelopmentofnewpartnershipsatdifferentlevelsandindifferent�ieldsofsharedinterestinsidetheNetwork(ruraldevelopment,health,researchetc.);
With the support of the Europe for Citizens Programme of the European Union
Inthespotlight:Inthespotlight:LocalGovernmentAssociation,MaltaLocalGovernmentAssociation,MaltaHoststheCulturalTourismFairHoststheCulturalTourismFair
CulturalTourismFairMalta02-04July2014
The Local Government Associations has extensiveexperience in networking and European projectsmanagement as since 2007, the LGA had successfullyparticipated in various EU funded projects underthefollowingprogrammes:IEE,ICTPSP,MED,INTERREG,LIFE, Europefor Citizens. The Local GovernmentAssociation is established in 1994 through theissue of speci ic Regulations entitled: Local Councils(Association)Regulations, 1994. The aims of theAssociation include those ofprotecting and promotingthecommoninterestsofLocalCouncilsaswellasofferingconsultancyservices,trainingonitsowninitiativesandinconjunctionwithanyotherCouncils.Theassociationisthesinglepublicauthoritythatrepresentsall5regionsand68localcouncilsinMaltaandGozo.TheLGAenjoysahighlevelofcompetenceanditisinvolvedinthenationalpolicy development process by regular meetings withthedirector of LocalGovernment and the Ministry andotherrelevantstakeholders. .
Richhistory,uniqueattractions,spectacularentertainment.Malta’sgotitall.Fromtheoldesttemplesintheworld,tosplendidpalaces,astunningCaravaggioworkof art, intricatehandmade lacecreations and numerous stateofthe art cinemas, theMaltese Islands are the perfect mix of old and new withsomethingforalltastesandages.Andlet’snotforgetthemagni�icentviews.
BecauseofitslocationintheheartofthebeautifulMediterraneanSeaanditsstunningarchitecture,Maltahascaughttheeyeofmany�ilmdirectors,featuring in awardwinning �ilms includingGladiatorandMidnightExpress.TheMalteseareamongtheoldestChristiansintheworldandyoucan�indanamazing365churcheson the islands – a very high number for such asmallspace.
With the support of the Europe for Citizens Programme of the European Union
CulturalTourismFairProgrammeMalta
Wednesday02July10.00WelcomeSpeech–JimmyMagro,LocalGovernmentAssociation;IntroductiontotheTECTprojectandtheEuropeforCitizensProgramme–IlinaYakova,Bulgaria10.30–TheculturaltourisminMaltaNadiaTheuma,UniversityofMalta10.50–CulturaltourismimpactonlocaldevelopmentandSMEsJulianZarb,UniversityofMalta11.30–VallettaEuropeanCapitalofCulture2018GraziellaVella,V18Foundation11.50–Promotionoflocalproducts,arts,crafts“TheMaltaArtisanMarket”LisaGrech12.10–SMEsandlocalproducts,arts,crafts13.10–GRISI+:presentationofGPsforpromotionoflocalproductsandSMEsusingICTLiliVasileva,LGA14.30–visitVallettaandMdinaculturalguidedtour19.20–3DmapofMaltaaudioshowexplainingthehistoryoftheisland19.40–Dinnerat :traditionalMaltesefolknightincludingtraditionalIrRazzettlAntikfood,dancesandmusic.
Thursday03July10.00departforHagerQimandvisitoftheneolithictemple12.00–visitQormitheMaypolebreadandpastryfactory:presentationbyMrCarmelDebono(owneroftheenterprise)anddegustationoftheproducts16.00–departforBirguandpreparationsfortheculturalfair17.00CulturalTourismFairatBirguLocalCouncil:exhibitionoftraditionalarts,craftsand products; degustation of local products; networking between representatives ofartisansfromthepartnersregions;presentationoftraditionalmusicandvideos;Knightsof
Maltaexperience-liveperformance.19.30–TraditionalBirguboatstour
Inthespotlight:Inthespotlight:LocalGovernmentAssociation,MaltaLocalGovernmentAssociation,MaltaHoststheCulturalTourismFairHoststheCulturalTourismFair
Friday04July10.00 Workshop: discussions by all participants:
- SMEs: key actors in the promotion of traditional arts, crafts, food
- SMEs: key actors in the development of the TECT network
- the network objectives and short/ long term priorities
- new funding opportunities
- upcoming events: Bulgaria and Italy
- conclusions
With the support of the Europe for Citizens Programme of the European Union
EuropeforCitizensProgrammeEuropeforCitizensProgramme2007-20132007-2013
ThemainobjectiveoftheEuropeforCitizensProgrammeistobringEuropeclosertoitscitizensandtogivethemtheopportunitytobeactiveintheconstructionofEurope.Inthiswaycitizenscangetinvolved through the programme in transnational exchanges and cooperation activities,contributingtodevelopingasenseofbelongingtocommonEuropeanidealsandencouragingthe
processofEuropeanintegration.Thisprogrammesupportsawiderangeofactivitiesandorganisations promoting active European citizenship, especially the involvement ofcitizensandcivilsocietyorganisationsintheprocessofEuropeanintegration.
Programmeobjectives:Generalobjectives: Giving citizens the opportunity to interact and participate, thus developing
citizenshipoftheEuropeanUnion; DevelopingasenseofEuropeanidentity,basedoncommonvalues,historyandculture; FosteringasenseofownershipoftheEuropeanUnionamongitscitizens; EnhancingtoleranceandmutualunderstandingbetweenEuropeancitizens; Promotingculturalandlinguisticdiversity,andinterculturaldialogue.Speci�icobjectives: Bringingtogetherpeoplefromlocalcommunities; Fosteringaction,debateandre�lection; PromotingEurope'svaluesandachievements,whilepreservingthememoryofitspast; Encouraging interaction between citizens and civil society organisations contributing to
interculturaldialogue,developingclosertiesbetweencitizens.
Theprogrammesupportsfourmaintypesofactions:Action1ActiveCitizensforEurope:involvingcitizenseitherthroughactivitieslinkedtotowntwinningorthroughotherkindsofcitizens'projects.Action2 Activecivilsociety inEurope:targetedtocivilsocietyorganisationseither
throughstructuralsupportonthebasisoftheirEuropeanlevelworkprogrammeorthroughsupporttoprojects.Action3TogetherforEurope:includinghighvisibilityevents,studiesandinformationtools.Action4ActiveEuropeanRemembrance:supporttoprojectsaimingatpreservingthesitesandarchivesassociatedwithdedeportationsaswellasthecommemoratingofvictimsofNazismandStalinism.
Moreinformationisavailableontheof�icialsiteofEuropeforCitizensProgramme:Moreinformationisavailableontheof�icialsiteofEuropeforCitizensProgramme:http://eacea.ec.europa.eu/europe-for-citizenshttp://eacea.ec.europa.eu/europe-for-citizens
With the support of the Europe for Citizens Programme of the European Union
ContactInformation:ContactInformation:
MunicipalityofSandanskiMunicipalityofSandanskiSvobodaBoulevard14SvobodaBoulevard142800,Sandanski,Bulgaria2800,Sandanski,Bulgariatel:00359/74689070tel:00359/74689070email:[email protected]mail:[email protected]
LocalCouncils’LocalCouncils’AssociationAssociationMainStreet153MainStreet153BZN1251,Balzan,MaltaBZN1251,Balzan,Maltatel:0035621444296tel:0035621444296email:[email protected]mail:[email protected]
MunicipalityofSepinoMunicipalityofSepinoPiazzaNerazioPrisco40PiazzaNerazioPrisco4086017,Sepino,Italy86017,Sepino,Italytel:00390874790132tel:00390874790132email:[email protected]mail:[email protected]
MunicipalityofAgiaMunicipalityofAgiaKalipsosAlexouliSt.,Agia27KalipsosAlexouliSt.,Agia2740003,Agia,Greece40003,Agia,Greecetel:00302494350100tel:[email protected]@0559.syzefxis.gov.gr
SociedaddeDesarrollodeSociedaddeDesarrollodeSantaCruzdeTenerifeS.A.SantaCruzdeTenerifeS.A.Imeldoserıs 83Imeldoserıs 8338003,SantaCruzdeTenerife,38003,SantaCruzdeTenerife,SpainSpaintel:0034922533353tel:0034922533353
HarrydaMunicipalityHarrydaMunicipalityRadaTorg1RadaTorg1s43580,Molnlycke,Swedens43580,Molnlycke,Swedentel:0046(0)317246100tel:0046(0)317246100email:[email protected]mail:[email protected]
ThisprojecthasbeenfundedwithsupportfromtheEuropeanCommission.Thiscommunicationre�lectstheThisprojecthasbeenfundedwithsupportfromtheEuropeanCommission.Thiscommunicationre�lectstheviewsonlyoftheauthor,andtheCommissioncannotbeheldresponsibleforanyusewhichmaybemadeofviewsonlyoftheauthor,andtheCommissioncannotbeheldresponsibleforanyusewhichmaybemadeoftheinformationcontainedtherein.theinformationcontainedtherein.