towards a game-theoretic framework for information retrieval

49
Towards a Game-Theoretic Framework for Information Retrieval ChengXiang Zhai Department of Computer Science University of Illinois at Urbana-Champaign http://www.cs.uiuc.edu/homes/czhai Email: [email protected] 1

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Towards a Game-Theoretic Framework for Information Retrieval. ChengXiang Zhai Department of Computer Science University of Illinois at Urbana-Champaign http://www.cs.uiuc.edu/homes/czhai Email: [email protected]. CCIR 2014, Aug. 10, 2014, Kunming, China. - PowerPoint PPT Presentation

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Page 1: Towards a Game-Theoretic Framework for Information Retrieval

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Towards a Game-Theoretic Framework for Information Retrieval

ChengXiang Zhai

Department of Computer ScienceUniversity of Illinois at Urbana-Champaign

http://www.cs.uiuc.edu/homes/czhai

Email: [email protected]

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Search is also important for big data: make big data small, but more useful

Information Retrieval Text Mining Decision Support

Big

Raw Data

Small

Relevant Data

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Search accuracy matters!

Sources: Google, Twitter: http://www.statisticbrain.com/ PubMed: http://www.ncbi.nlm.nih.gov/About/tools/restable_stat_pubmed.html

# Queries /Day

4,700,000,000

1,600,000,000

2,000,000

~1,300,000 hrs

X 1 sec X 10 sec

~13,000,000 hrs

~440,000 hrs ~4,400,000 hrs

~550 hrs ~5,500 hrs

… … How can we optimize all search engines in a general way?

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However, this is an ill-defined question!

What is a search engine? What is an optimal search engine?

What should be the objective function to optimize?

How can we optimize all search engines in a general way?

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Current-generation search engines

Document collection knumber of queries search engines

Query Q

Ranked list

Retrieval Model

Minimum NLP

Machine Learning

D

Score(Q,D)

Retrieval task = rank documents for a query

Interface = ranked list ( “10 blue links”)

Optimal Search Engine=optimal score(q,d)

Objective = ranking accuracy on training data

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Current search engines are well justified

• Probability ranking principle [Robertson 77]:returning a ranked list of documents in descending order of probability that a document is relevant to the query is the optimal strategy under two assumptions: – The utility of a document (to a user) is independent of

the utility of any other document – A user would browse the results sequentially

• Intuition: if a user sequentially examines one doc at each time, we’d like the user to see the very best ones first

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Success of Probability Ranking Principle

• Vector Space Models: [Salton et al. 75], [Singhal et al. 96], … • Classic Probabilistic Models: [Maron & Kuhn 60], [Harter 75],

[Robertson & Sparck Jones 76], [van Rijsbergen 77], [Robertson 77], [Robertson et al. 81], [Robertson & Walker 94], …

• Language Models: [Ponte & Croft 98], [Hiemstra & Kraaij 98], [Zhai & Lafferty 01], [Lavrenko & Croft 01], [Kurland & Lee 04], …

• Non-Classic Logic Models: [van Rijsbergen 86], [Wong & Yao 95], … • Divergence from Randomness: [Amati & van Rijsbergen 02], [He &

Ounis 05], …• Learning to Rank: [Fuhr 89], [Gey 94], ... • Axiomatic retrieval framework [Fang et al. 04], [Clinchant & Gaussier

10], [Fang et al. 11], …• …

Most information retrieval models are to optimize score(Q,D)

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Limitations of PRP Limitations of optimizing Score(Q,D)

• Assumptions made by PRP don’t hold in practice– Utility of a document depends on others– Users don’t strictly follow sequential browsing

• As a result– Redundancy can’t be handled (duplicated docs have

the same score!)– Collective relevance can’t be modeled – Heuristic post-processing of search results is

inevitable

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Improvement: instead of scoring one document, score a whole ranked list

• Instead of scoring an individual document, score an entire candidate ranked list of documents [Zhai 02; Zhai & Lafferty 06]

– A list with redundant documents on the top can be penalized– Collective relevance can be captured also– Powerful machine learning techniques can be used [Cao

et al. 07]

• PRP extended to address interaction of users [Fuhr 08]

• However, scoring is still for just one query: score(Q, )

Optimal SE = optimal score(Q, )

Objective = Ranking accuracy on training data

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Limitations of single query scoring

• No consideration of past queries and history • No modeling of users• Can’t optimize the utility over an entire session• …

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Heuristic solutions emerging topics in IR • No consideration of past queries and history Implicit feedback (e.g, [Shen et al. 05] ), personalized search (see, e.g., [Teevan et al. 10])

• No modeling of users intent modeling (see, e.g. , [Shen et al. 06]), task inference (see, e.g., [Wang et al. 13])

• Can’t optimize the utility over an entire session Active feedback (e.g., [Shen & Zhai 05]), exploration-exploitation tradeoff (e.g., [Agarwal et al. 09], [Karimzadehgan & Zhai 13]) POMDP for session search [Luo et al. 14]

Can we solve all these problems in a more principled way with a unified formal framework?

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Going back to the basic questions…

• What is a search engine? • What is an optimal search engine? • What should be the objective function to optimize?• How can we solve such an optimization problem?

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Proposed Solution: A Game-Theoretic Framework for IR

• Retrieval process = cooperative game-playing• Players: Player 1= search engine; Player 2= user• Rules of game:

– Each player takes turns to make “moves”– User makes the first move; system makes the last move– For each move of the user, the system makes a response move – Current search engine:

• User’s moves= {query, click}; system’s moves = {ranked list, show doc}

• Objective: multiple possibilities– satisfying the user’s information need with minimum effort of user and minimum

resource overhead of the system. – Given a constant effort of a user, subject to constraints of system resources,

maximize the utility of delivered information to the user– Given a fixed “budget” for system resources, and an upper bound of user effort,

maximize the utility of delivered information

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Search as a Sequential Game

User System

A1 : Enter a query Which information items to present?How to present them?

Ri: results (i=1, 2, 3, …)Which items to view?

A2 : View itemWhich aspects/parts of the itemto show? How?

R’: Item summary/previewView more?

A3 : Scroll down or click on “Back”/”Next” button

(Satisfy an information need with minimum effort)

(Satisfy an information need with minimum user effort, minimum resource)

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Retrieval Task = Sequential Decision-Making

User U: A1 A2 … … At-1 At

System: R1 R2 … … Rt-1

Given U, C, At , and H, choosethe best Rt from all possibleresponses to At

History H={(Ai,Ri)} i=1, …, t-1

Info ItemCollection

C

Query=“light laptop”

All possible rankings of items in C

The best ranking for the query

Click on “Next” button

All possible rankings of unseen items

The best ranking of unseen items

Rt r(At)

Rt =?

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Formalization based on Bayesian Decision Theory : Risk Minimization Framework

[Zhai & Lafferty 06, Shen et al. 05]

User: U Interaction history: HCurrent user action: At

Document collection: C

Observed

All possible responses: r(At)={r1, …, rn}

User Model

M=(S, U,… ) Seen items

Information need

L(ri,At,M) Loss Function

Optimal response: r* (minimum loss)

( )arg min ( , , ) ( | , , , )tt r r A t tM

R L r A M P M U H A C dM ObservedInferredBayes risk

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• Approximate the Bayes risk by the loss at the mode of the posterior distribution

• Two-step procedure– Step 1: Compute an updated user model M* based on

the currently available information– Step 2: Given M*, choose a response to minimize the

loss function

A Simplified Two-Step Decision-Making Procedure

( )

( )

( )

arg min ( , , ) ( | , , , )

arg min ( , , *) ( * | , , , )

arg min ( , , *)

* arg max ( | , , , )

t

t

t

t r r A t tM

r r A t t

r r A t

M t

R L r A M P M U H A C dM

L r A M P M U H A C

L r A M

where M P M U H A C

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Optimal Interactive RetrievalUser

A1

U C

M*1 P(M1|U,H,A1,C)

L(r,A1,M*1)R1

A2

L(r,A2,M*2)R2

M*2 P(M2|U,H,A2,C)

A3 …

Collection

IR system

Many possible actions:-type in a query character- scroll down a page- click on any button -…

Many possible responses:-query completion-display adaptive summaries-recommendation/advertising -clarification-…

M (user model) can be regarded as states in an MDP or POMDP.Thus reinforcement learning will be very useful!(see SIGIR’14 tutorial on dynamic IR modeling [Yang et al. 14])Interaction can be modeled at different levels: keyboard input, result clicking , and query formulations, multisession tasks, …

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Refinement of Risk Minimization Framework

• r(At): decision space (At dependent)– r(At) = all possible rankings of items in C – r(At) = all possible rankings of unseen items– r(At) = all possible summarization strategies– r(At) = all possible ways to diversify top-ranked items – r(At) = all possible ways to mix results with query suggestions (or topic map)

• M: user model – Essential component: U = user information need– S = seen items– n = “new topic?” (or “Never purchased such a product before”?) – t = user’s task?

• L(Rt ,At,M): loss function– Generally measures the utility of Rt for a user modeled as M– Often encodes relevance criteria, but may also capture other preferences– Can be based on long-term gain (i.e., “winning the whole “game” of info service)

• P(M|U, H, At, C): user model inference– Often involves estimating the information need U – May involve inference of other variables also (e.g., task, exploratory vs. fixed item search)

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Case 1: Context-Insensitive IR– At=“enter a query Q”

– r(At) = all possible rankings of docs in C

– M= U, unigram language model (word distribution)

– p(M|U,H,At,C)=p(U |Q)

1

1

1 2

( , , ) (( ,..., ), )

( | ) ( || )

( | ) ( | ) ....

( || )

i

i

i t N U

N

i U di

t U d

L r A M L d d

p viewed d D

Since p viewed d p viewed d

the optimal ranking R is given by ranking documents by D

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Optimal Ranking for Independent Loss

1 11 1

1 1

1

1 1

1

1 1

1

1 1

* arg min ( , ) ( | , , , )

( , ) ( | ... )

( )

( ) ( )

* arg min ( ) ( ) ( | , , , )

arg min ( ) ( ) (

j j

j

j

j

j

N i

ii j

N i

ii j

N jN

ij i

N jN

ij i

N jN

ij i

L p q U C S d

L s l

s l

s l

s l p q U C S d

s l p

| , , , )

( | , , , ) ( ) ( | , , , )

* ( | , , , )

j j

k k k k

k

q U C S d

r d q U C S l p q U C S d

Ranking based on r d q U C S

Decision space = {rankings}

Sequential browsing

Independent loss

Independent risk= independent scoring

“Risk ranking principle”[Zhai 02, Zhai & Lafferty 06]

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Case 2: Implicit Feedback – At=“enter a query Q”

– r(At) = all possible rankings of docs in C

– M= U, unigram language model (word distribution)– H={previous queries} + {viewed snippets}– p(M|U,H,At,C)=p(U |Q,H)

1

1

1 2

( , , ) (( ,..., ), )

( | ) ( || )

( | ) ( | ) ....

( || )

i

i

i t N U

N

i U di

t U d

L r A M L d d

p viewed d D

Since p viewed d p viewed d

the optimal ranking R is given by ranking documents by D

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Case 3: General Implicit Feedback – At=“enter a query Q” or “Back” button, “Next” button

– r(At) = all possible rankings of unseen docs in C

– M= (U, S), S= seen documents – H={previous queries} + {viewed snippets}– p(M|U,H,At,C)=p(U |Q,H)

1

1

1 2

( , , ) (( ,..., ), )

( | ) ( || )

( | ) ( | ) ....

( || )

i

i

i t N U

N

i U di

t U d

L r A M L d d

p viewed d D

Since p viewed d p viewed d

the optimal ranking R is given by ranking documents by D

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Case 4: User-Specific Result Summary

– At=“enter a query Q”

– r(At) = {(D,)}, DC, |D|=k, {“snippet”,”overview”}

– M= (U, n), n{0,1} “topic is new to the user”

– p(M|U,H,At,C)=p(U, n|Q,H), M*=(*, n*)

( , , ) ( , , *, *)

( , *) ( , *)

( * || ) ( , *)i

i t i i

i i

d id D

L r A M L D n

L D L n

D L n

n*=1 n*=0

i=snippet 1 0i=overview 0 1

( , *)iL n

Choose k most relevant docs If a new topic (n*=1), give an overview summary;otherwise, a regular snippet summary

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Case 5: Modeling Different Notions of Diversification

• Redundancy reduction reduce user effort• Diverse information needs (e.g., overview,

subtopic retrieval) increase the immediate utility

• Active relevance feedback increase future utility

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Risk Minimization for Diversification

• Redundancy reduction: Loss function includes a redundancy measure– Special case: list presentation + MMR [Zhai et al. 03]

• Diverse information needs: loss function defined on latent topics– Special case: PLSA/LDA + topic retrieval [Zhai 02]

• Active relevance feedback: loss function considers both relevance and benefit for feedback– Special case: hard queries + feedback only [Shen & Zhai 05]

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Subtopic Retrieval [Zhai et al. 03]

Query: What are the applications of robotics in the world today?

Find as many DIFFERENT applications as possible.

Example subtopics: A1: spot-welding robotics

A2: controlling inventory A3: pipe-laying robotsA4: talking robotA5: robots for loading & unloading memory tapesA6: robot [telephone] operatorsA7: robot cranes… …

Subtopic judgments A1 A2 A3 … ... Ak

d1 1 1 0 0 … 0 0d2 0 1 1 1 … 0 0d3 0 0 0 0 … 1 0….dk 1 0 1 0 ... 0 1

This is a non-traditional retrieval task …

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5.1 Diversify = Remove Redundancy

1,

))|(1()|(

))|(1)(|(Re

))|(Re1())|(1)(|(Re)}{,,,...,|(

),,,|(),,...,|(),...,|(

),...,|(minarg),,,|(),(minarg*

2

3

321111

1111

111

c

cwhere

dNewpdqp

dNewpdlp

dlpcdNewpdlpcdddl

dSCUqpdddrdddr

dddrsdSCUqpL

kk

Rank

kk

Rank

kkkkiiQkk

kkkk

N

j

N

jii jj

“Willingness to tolerate redundancy”

Cost NEW NOT-NEW REL 0 C2 NON-REL C3 C3

C2<C3, since a redundant relevant doc is better than a non-relevant doc

Greedy Algorithm for Ranking: Maximal Marginal Relevance (MMR)

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5.2 Diversity = Satisfy Diverse Info. Need[Zhai 02]

• Need to directly model latent aspects and then optimize results based on aspect/topic matching

• Reducing redundancy doesn’t ensure complete coverage of diverse aspects

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Aspect Loss Function: Illustration

Desired coveragep(a|Q)

“Already covered” p(a|1)... p(a|k -

1)Combined coverage p(a|k)

New candidate p(a|k)

non-relevant

redundant

perfect

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5.3 Diversify = Active Feedback [Shen & Zhai 05]

* arg min ( , ) ( | , , )D

D L D p U q C d

Decision problem: Decide subset of documents for relevance judgment

1

( , ) ( , , ) ( | , , )

( , , ) ( | , , )

j

k

i ii

j

L D l D j p j D U

l D j p j d U

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Independent Loss

1

( , ) ( , , ) ( | , , )k

i ii

j

L D l D j p j d U

1

( , , ) ( , , )k

i ii

l D j l d j

Independent Loss

( ) ( , , ) ( | , , ) ( | , , )i

i i i i ij

r d l d j p j d U p U q C d

*

1

arg min ( , , ) ( | , , ) ( | , , )i

k

i i i iD i j

D l d j p j d U p U q C d

1 1

( , ) ( , , ) ( | , , )kk

i i i ii i

j

L D l d j p j d U

Page 34: Towards a Game-Theoretic Framework for Information Retrieval

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Independent Loss (cont.)

Uncertainty Sampling

( ,1, ) log ( 1 | , )

( ,0, ) log ( 0 | , ) i i i

i i i

l d p R d d C

l d p R d d C

( ) ( | , ) ( | , , )i ir d H R d p U q C d

( ) ( , , ) ( | , , ) ( | , , )i

i i i i ij

r d l d j p j d U p U q C d

Top K

1

, 0 1 0

, ( ,1, ) ,

( 0, ) , i i

i

d C l d C

l d C C C

0 1 0( ) ( ) ( 1 | , , ) ( | , , )i i ir d C C C p j d U p U q C d

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Dependent Loss

1

( , , ) ( 1 | , , ) ( , )k

i ii

L D U p j d U D

Heuristics: consider relevancefirst, then diversity

( 1)N G K

Gapped Top K

Select Top N documents

Cluster N docs into K clusters

K Cluster CentroidMMR

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Illustration of Three AF Methods

Top-K (normal feedback)

12345678910111213141516…

GappedTop-K

K-cluster centroid

Experiment results show that Top-K is worse than all others [Shen & Zhai 05]

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Suggested answers to the basic questions

• Search Engine = Game System • Optimal Search Engine = Optimal Game Plan/Strategy• Objective function: based on 3 factors and at the session level

– Utility of information delivered to the user– Effort needed from the user– System resource overhead

• How can we solve such an optimization problem? – Bayesian decision theory in general, partially observable Markov

decision process (POMDP) [Luo et al. 14]– Reinforcement learning – ...

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Major benefits of IR as game playing

• Naturally optimize performance on an entire session instead of that on a single query (optimizing the chance of winning the entire game)

• It optimizes the collaboration of machines and users (maximizing collective intelligence)

• It opens up many interesting new research directions (e.g., crowdsourcing + interactive IR)

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An interesting new problem: Crowdsourcing to users for relevance judgments collection

• Assumption: Approximate relevance judgments with clickthroughs

• Question: how to optimize the exploration-exploitation tradeoff when leveraging users to collect clicks on lowly-ranked (“tail”) documents? – Where to insert a candidate ?– Which user should get this “assignment” and when?

• Potential solution must include a model for a user’s behavior

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General Research Questions Suggested by the Game-Theoretic Framework

• How should we design an IR game?– How to design “moves” for the user and the system? – How to design the objective of the game?– How to go beyond search to support access and task

completion? • How to formally define the optimization problem and

compute the optimal strategy for the IR system?– To what extent can we directly apply existing game theory?

Does Nash equilibrium matter? – What new challenges must be solved?

• How to evaluate such a system? MOOC?

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A few specific questions• How can we support natural interaction via “explanatory feedback”?

– I want documents similar to this one except for not matching “X”– I want documents similar to this one, but also further matching “Y”– …

• How can we model a user’s non-topical preferences? – Readability– Freshness– …

• How can we perform syntactic and semantic analysis of queries?• How can we generate adaptive explanatory summaries of documents?• How can we generate coherent preview of search results ?• How can we generate a topic map to enable users to browse freely?

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Intelligent IR System in the Future:Optimizing multiple games simultaneously

Game 1Game 2 Game k

LogIntelligentIR System

Documents

– Support whole workflow of a user’s task (multimodel info access, info analysis, decision support, task support)

– Minimize user effort (maximum relevance, natural dialogue)

– Minimize system resource overhead – Learn to adapt & improve over time from all users/data

Learning engine(MOOC)

Mobile service search

Medical advisor

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Action Item: future research requires integration of multiple fields

DocumentCollection

Document Understanding

User Understanding

Interactive Service(Search, Browsing, Recommend…)

User action

System response

User Model

DocumentRepresentation

User interaction Log External DocInfo (structures)

External User Info (social network)

Natural Language Processing Natural Language Processing

Machine Learning(particularly reinforcement learning)

Game Theory (Economics)Human-Computer Interaction

Traditional Information Retrieval

Psychology

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References

• [Salton et al. 1975] A theory of term importance in automatic text analysis. G. Salton, C.S. Yang and C. T. Yu. Journal of the American Society for Information Science, 1975.

• [Singhal et al. 1996] Pivoted document length normalization. A. Singhal, C. Buckley and M. Mitra. SIGIR 1996.

• [Maron&Kuhn 1960] On relevance, probabilistic indexing and information retrieval. M. E. Maron and J. L. Kuhns. Journal o fhte ACM, 1960.

• [Harter 1975] A probabilistic approach to automatic keyword indexing. S. P. Harter. Journal of the American Society for Information Science, 1975.

• [Robertson&Sparck Jones 1976] Relevance weighting of search terms. S. Robertson and K. Sparck Jones. Journal of the American Society for Information Science, 1976.

• [van Rijsbergen 1977] A theoretical basis for the use of co-occurrence data in information retrieval. C. J. van Rijbergen. Journal of Documentation, 1977.

• [Robertson 1977] The probability ranking principle in IR. S. E. Robertson. Journal of Documentation, 1977.

Note: the references are inevitably incomplete due to the breadth of the topic; if you know of any important missing references, please email me at [email protected].

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References (cont.)

• [Robertson 1981] Probabilistic models of indexing and searching. S. E. Robertson, C. J. van Rijsbergen and M. F. Porter. Information Retrieval Search, 1981.

• [Robertson&Walker 1994] Some simple effective approximations to the 2-Poisson model for probabilistic weighted retrieval. S. E. Robertson and S. Walker. SIGIR 1994.

• [Ponte&Croft 1998] A language modeling approach to information retrieval. J. Ponte and W. B. Croft. SIGIR 1998.

• [Hiemstra&Kraaij 1998] Twenty-one at TREC-7: ad-hoc and cross-language track. D. Hiemstra and W. Kraaij. TREC-7. 1998.

• [Zhai&Lafferty 2001] A study of smoothing methods for language models applied to ad hoc information retrieval. C. Zhai and J. Lafferty. SIGIR 2001.

• [Lavrenko&Croft 2001] Relevance-based language models. V. Lavrenko and B. Croft. SIGIR 2001.

• [Kurland&Lee 2004] Corpus structure, language models, and ad hoc information retrieval. O. Kurland and L. Lee. SIGIR 2004.

• [van Rijsbergen 1986] A non-classical logic for information retrieval. C. J. van Rijsbergen. The Computer Journal, 1986.

• [Wong&Yao 1995] On modeling information retrieval with probabilistic inference. S. K. M. Wong and Y. Y. Yao. ACM Transactions on Information Systems. 1995.

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References (cont.)• [Amati&van Rijsbergen 2002] Probabilistic models of information retrieval based on

measuring the divergence from randomness. G. Amati and C. J. van Rijsbergen. ACM Transactions on Information Retrieval. 2002.

• [He&Ounis 2005] A study of the dirichlet priors for term frequency normalization. B. He and I. Ounis. SIGIR 2005.

• [Fuhr 89] Norbert Fuhr: Optimal Polynomial Retrieval Functions Based on the Probability Ranking Principle. ACM Trans. Inf. Syst. 7(3): 183-204 (1989)

• [Gey 1994] Inferring probability of relevance using the method of logistic regression. F. Gey. SIGIR 1994.

• [Fang et al. 2004] H. Fang, T. Tao, C. Zhai, A formal study of information retrieval heuristics. SIGIR 2004.

• [Clinchant & Gaussier 2010] Stéphane Clinchant, Éric Gaussier: Information-based models for ad hoc IR. SIGIR 2010: 234-241

• [Fang et al. 2011] H. Fang, T. Tao, C. Zhai, Diagnostic evaluation of information retrieval models, ACM Transactions on Information Systems, 29(2), 2011

• [Zhai & Lafferty 06] ChengXiang Zhai, John D. Lafferty: A risk minimization framework for information retrieval. Inf. Process. Manage. 42(1): 31-55 (2006)

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