INFORM CONSULTANCY GROUP LTD.332 6 Avenue SE, Calgary, AB

Toward Improved Social Media Effectiveness

SABA AFTAB, KENZIE HANDFORTH NOEL & MOSES SERIKI

AGENDA

INTRODUCTION

BACKGROUND

PROJECT OBJECTIVES AND SCOPE

EXPANDING THE SCOPE

PROPOSED METHODOLOGY

PROPOSED WORK PROGRAM

PROJECT ORGANIZATION AND STAFFING

TIMING AND COSTS

SUMMARY OF PROJECT DELIVERABLES

WHO ARE WE ?

• We are a Knowledge Based Consultancy Firm

WHO IS CBFY?

• Local non-profit organization • Serves over 11,000 immigrant youth and

families annually • Helping Calgarians get to “be” Calgarians

STATEMENT OF PROBLEM

• Enabling staff to become social media experts

• Expected outcome of increased community engagement and exposure

WHAT WE ARE DOING FOR CBFY?

The organization has decided to obtain consulting services to help accumulate the required research to make an informed/actionable decision as to how to proceed in creating a workforce of social media experts.

WHY?

• Social media platforms provide a unique and interesting way for people to get reliable information quickly

• Social media marketing is incredibly valuable to increasing the success of business operations

SUCCESSFUL SOCIAL MEDIA FEATURES

• Keeping profiles up to date

• Interacting with followers

• Posting stimulating information

• Seeking out new followers

PROJECT OBJECTIVEConsulting Objective Determine the feasibility of all staff acting as social media experts and brand ambassadors in their current roles Focus PurposeMake suggestions and create tools to help CBFY gain more exposure and execute their mandate

PROJECT SCOPE Focus on the effectiveness of current policies

and procedures Research best practices

Not including: market survey or recommendation of hiring an external Social Media Expert

6 Questions? Can we answer the question “Only we”......? Can our Culture nurture & sustain a social

media transformation? Are we a Conversational Brand/could we be ? Where are our customers/clients and

competitors? What is the source of our rich content? What does success looks like?

OUR ADOPTED METHODOLOGY : SWOT ANALYSIS

GANNT CHART

PROJECT SCHEDULE

WORK PROGRAM

WORK BREAKDOWN STRUCTURE

Project Organization & Staffing

Timing & Cost

Fixed Rate $50/hr - ⅓ Paid Upfront & Remaining Once Project is Completed

Total Project Cost $3,550 & Total Hours Spent on Project 51.5hrs

Duration of the Project 1 Month

Summary of Project Deliverables

CBFY facing a problem not having a strong & effective social media marketing platform

Inform Consultancy Group suggests the implementation of proper social media training to transform CBFY’s staff into social media experts

QUESTIONS?