TOWARD THE FUTURE OF RECREATION AND TOURISM

IN THAILAND

Prof.Sombat Karnjanakit (Ph.D.)Chulalongkorn University

The 3 rd International Conference on Sport Science and Tourism 2012 Bangkok, Thailand

Topic to be discussed 1. Trends and issues on recreation2. Trends and issues on tourism3. Issues to slow down tourism

industry 4. Trends on future of recreation in

Thailand

Tourism creates mutual understanding among human mankind and brings peace to the world

Tourism eliminating poverty

Tourism Philosophy

Tourism as a vital force to enhance economics, social, culture and environment for sustainable development

Tourism as a recreation activity for quality of life and society

Tourism Philosophy

World Inbound Tourism International Tourism Arrivals

Receipts (USD Billions)

1995 528 4032000 745 5152002 693 5132004 753 6342006 842 7432008 916 940 Beijing Olympic

2010 940 919 FIFA World Cup

MillionYear

International Tourist Arrival 2010

Europe

Asia

Africa

American

Middle East

Millions

International Tourism Receipts 2010

1 Asia and Pacific27%

2 Americans20%

3 Africa3%

4 Middle East5%

5 Europe44%

Billion (US Dollars)

Barriers to Slow Down Tourism Growth

2000 Y2K

2001 9/11 Attack

Barriers (Cont…)

2002 Bali Bombings

2003 Avian Flu

Barriers (Cont…)

2004 Tsunami Disaster

2005 Bombings in London and Egypt

2006 Military coupe in Thailand

2008 Hamburger Economic Crisis

Earth Quake in Sichaun China

Barriers (Cont…)

2009 Influenza A (H1N1)

Barriers (Cont…)

Barriers (Cont…)

2010 Global Economic Crisis2010 Haiti Earth Quake

Barriers (Cont…)

March 2011 Tsunami Disaster, Sendai, Japan

Flooding Crisis in Thailand (Apr -Nov)2012

Set global code of ethics for tourism Committed to the millennium development goals- Reducing poverty and fostering sustainable development tourism

UNWTO (2010)

2001 World Conference – Economic Impact of Tourism

2002 World Summit of Sustainable Tourism Development – poverty (ST-EP)

2003 and 2007 Conference on climate change and tourism

2009 Guideline tourism support Global Economic Growth

UNWTO ACHIEVEMENT

2010 UNWTO

: Tourism and Biodiversity: Climate Change: Local Community around the world: Tourism, Leading Job Creator: Tourism Roles as a True Force to Attain Growth and

Development

Year Inter Tourists Receipts 1961 20,000 1+ Millions ฿ 19875 Millions 12,500 Millions ฿ 199714.4 Millions 54.7 Billions ฿ 201016 Millions 59.2 Billions ฿

Thailand Achievement in Tourism

International Tourists to Thailand 2000-2005

Year International Tourists Growth Receipts (Million) (Million/USD)

2000 9.58 +10.72 9,9002001 10.13 + 5.78 9,4002002 10.87 + 7.31 10,3902003 10.08 - 7.27 10,4102004 11.74 + 14.14 9,5562005 11.57 - 1.45 10,615

International Tourists to Thailand 2006 - 2010

Year International Tourist Growth Receipts (Million) (Million/Bath)

2006 13.82 +20.10 482,3192007 14.46 + 4.65 547,7812008 14.58 + 0.83 574,5202009 14.15 - 2.98 510,2552010 15.96 +12.63 592,7942011 19.09 700,000

Rank 1st in the ASEANRank 2nd -3rd in the AsiaRank 25th – 30th in the World

Thailand Tourism Receipts from International Tourism

20019/11 Attack 2002Bali Bombings 2003Avian Flu 2004Phuket and Southern Thailand

Tsunami 2005Bombings in London and Egypt 2006Politic Coup

Barriers to Slowdown Thailand Tourism Growth

2008Hamburger Economic Crisis 2009Political Red Shirt (Flu H1N1) 2010EU Economic Crisis (Greece, Spain,

France) 2011Central Thailand Flooding

Barriers to Slowdown Thailand Tourism Growth

Recreation and Tourism in Toward Future Thailand

Elderly Population More needs for leisure delivery and

Service

Women Population and Liberation

More leisure and recreation activities and resource

Globalization & ITC Advance

More leisure activities and outdoor recreation

Outdoor and Adventure Tourism

More Service in National Park Forest and Animal Sangtually Tourism Destinations

Ecotourism, Health Tourism, Community Based Tourism

Nostalgia Tourism, Adventure Tourism and Sport Tourism for Sustainable Development

Adventure Tourism

Activities Including White water rafting Kayak-Canoeing Mountain Bike Elephant Treking SCUBA Diving Snorkeling Camping Off Road Vehical

Sport Tourism

Both Spectator and Participation Including Olympic Games and ASIAN + SEA

Games FIFA World cup Professional Football Tennis Grand Slam Golf GPA

Health Related to Fitness is the Key for…

Obesity Healthy Life Life Style

Aging Tourism Ecotourism for better environment E-Tourism Market Thai Hospitality and Thai Culture

Recreation and Tourism in Toward Future Thailand

Page 34

AEC

Page 35

• Japan• Brazil• Russia• India• China

JBRIC

ASEAN Competitive, Cooperation, Tourism Attract

Women Tourists Low Cost Airlines Education Community

Recreation and Tourism in Toward Future Thailand (Cont…)

Q & A

Thank Youขอบคุ�ณคุรับ (Kob Khun

Krab)