tourism swot analysis - southeast conference swot analysis presentation.pdf(swot) analysis was...
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Economic Plan
2025Southeast Alaska
SOUTHEAST CONFERENCE
SWOT AnalysisTourism
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Timeline: Where are we in process?
SWOT & Committee
Economic Analysis
Goals & Objectives
Action Plan Review
Draft Plan
You Are Here
Priority Objectives
Resiliency
April 2020
March 2021
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1. Visitor Industry
2. Local Government
3. Health Care
4. State Government
5. Seafood
6. Federal Government
$75,000,000 $125,000,000 $175,000,000 $225,000,000 $275,000,000
2020 OutlookOriginal projection for 2020 (from 2019)
Tourism was to be top regional wage provider
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Tourism SWOT Analysis
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The Southeast Alaska Tourism SWOT analysis was conducted by the Southeast
Conference Tourism Committee on February 4th, 2020.
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Natural Beauty
Unique Destination
Jobs
Growing
0.4 0.8
43%
45%
52%
76%
StrengthsCommunity relationships/
Infrastructure
Seasonality of industry
Seasonal housing
0.35 0.7
27%
38%
48%
67%
Cultural Tourism/
Community Collaboration and Planning
Independent/niche tourism development
Better Tourism Marketing
0 0.44
29%
31%
33%
43% COVID-19/Illness
Anti-tourism sentiment
State/Fed regulations (or lack of)
Increasing Costs0 0.45 0.9
30%
33%
35%
89%
Weaknesses
Opportunities Threats
communication
Collaborate with Alaska Native Entities
Southeast Alaska SWOT Tourism
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Natural Beauty
Unique Destination
Jobs
Growth potential
Culture and history
Friendly locals/communities
Wildlife
Recreational opportunities
Infrastructure0.4 0.8
14%
18%
19%
33%
38%
43%
45%
52%
76%
Tourism Strengths
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Community relationships/communicationInfrastructure
Seasonality of industrySeasonal housing
High costsNot telling AK Native story well
Permitting processBalance between cruise/independent
Not enough shore excursionsWorkforce
Non local ownersMarketing
CrowdsPollutionWeather
0.35 0.7
5%7%8%10%10%11%13%
18%19%
22%25%27%
38%48%
67%
Tourism Weaknesses
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Cultural Tourism/Collaborate with Alaska Native Entities
Community Collaboration and Planning
Independent/niche tourism development
Better Tourism Marketing
More shoreside excursions/products to buy
Winter toursim
Technical assistance to tourism businesses
Growing Sector
Eco-Tourism
Workforce housing development0 0.5
5%
14%
24%
24%
25%
26%
29%
31%
33%
43%
Tourism Opportunities
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COVID-19/Illness
Anti-tourism sentiment
State/Fed regulations (or lack of)
Increasing Costs
Power of cruise industry
Cruise ship incident/accident
Over-crowding/ tourism
Jobs harder to fill
Local activity that reduces attractivness
Housing shortages
Greed
Cultural appropriation
Bad summer weather
Competition with non-Alaska destinations0 0.45 0.9
5%5%5%
10%10%
14%14%15%
19%24%
30%33%35%
89%
Tourism Threats
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Total SE Businesses Responding = 272 Representing 5,440 current SE workers
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The Southeast Alaska Strengths, Weaknesses, Opportunities, Threats
(SWOT) analysis was developed by more than 200 Southeast Conference members, including business, municipal, and tribal
leaders from across the region in February 2020.
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Beauty and Recreation Opportunities
Tourism Sector
Seafood Industry
Rich Alaska Native Culture and Heritage
People and Southeast Alaskan Spirit
Great place to raise kids/families0.25 0.5
34%
36%
37%
38%
41%
50%
StrengthsFerry transportation decline
Cost of living and doing business
Transportation Costs
Housing: Not enough/Too Expensive
Aging or lack of infrastructure
Dependence on State oil economy0.3 0.6
22%
26%
32%
34%
42%
59%
Strengthen ferry connectivity
Mariculture development
Seafood products development
Cultural tourism development
Renewable energy
Improve infrastructure0 0.6
22%
23%
28%
31%
43%
50%Reduction/loss of Ferry Service
Fisheries decline
Poor leadership/decision making
Cost of living
Climate Change/Global Warming
Capitol move/capital creep0 0.3 0.6
28%
29%
33%
34%
34%
54%
Weaknesses
Opportunities Threats
Summary of Southeast Alaska SWOT: Top responses
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Beauty and Recreation Opportunities
Tourism Sector
Seafood Industry
Rich Alaska Native Culture and Heritage
People and Southeast Alaskan Spirit
Great place to raise kids/families
Wildlife
Clean Water
Access to Natural Resources
Mining0.25 0.5
20%
22%
28%
30%
34%
36%
37%
38%
41%
50%
Southeast Strengths
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Ferry transportation decline
Cost of living and doing business
Transportation Costs
Housing: Not enough/Too Expensive
Aging or lack of infrastructure
Dependence on State oil economy
Energy Costs
Lack of road connectivity
Lack of jobs that can support household
Seasonal jobs instead of year-round
Lack of childcare0.3 0.6
15%
17%
18%
20%
20%
22%
26%
32%
34%
42%
59%
Southeast Weaknesses
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Ferry connectivity strengthened
Mariculture development
Seafood products development
Cultural tourism development
Renewable energy
Improve infrastructure
Housing development
Maritime industry growth
Diversify the Economy
Grow food & harvest plants
Mining industry0 0.6
18%
20%
21%
21%
21%
22%
23%
28%
31%
43%
50%
Southeast Opportunities
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Loss/Further Reduction of Ferry Service
Fisheries decline
Poor leadership/decision making
Cost of living
Climate Change/Global Warming
Capitol move/capital creep
State jobs/budget cuts
Declining/aging population/loss of youth
Radical outside groups/lawsuits
Housing related0 0.3 0.6
15%
18%
18%
23%
28%
29%
33%
34%
34%
54%
Southeast Threats
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Economic PlanTourismSoutheast Alaska
SOUTHEAST CONFERENCE
Questions?