Tourism ’ Marketing & Management Services

MBA Roberto Antonio Montes de Oca Osuna

General definition of Tourism Marketing &

Management services.

MANAGEMENT SERVICES :

Are all the specialities you can incounter in

Managing « Subjectives » & Objectives services :

• The way you deal with it,

• Customer care

• Qualifying relation

• The way you manage people (because they are

very numerous)

• Pluri-ethnic & multicultural management

A historical perspective of World Tourism

But clearly the forecasts are difficult and Marketing should help countries and the different actors of this sector to get some competititive advantage versus different actors.

The growth is incredible : in 1950 The number of international arrivals were around 25 million to over 700 million in 2002, corresponding to an average annual growth rate of 6.6 % or a multiplication by 25.

The tourism is the first economic sector in the

modern world. it should have a very brilliant future

in the next few year.

A historical perspective of World Tourism

A historical perspective of World Tourism

• Source: World Tourism Organization (WTO)

A historical perspective of World Tourism

During this period, development was particularly strong :

– 1.in Asia and the Pacific (13 per cent on average a year) and – 2.in the Middle East (10%) – 3.while the Americas (5.4%) and Europe (6.3%), grew at a slower

pace and below the world's average growth.

New destinations are steadily increasing their market share while more mature regions

such as Europe and the Americas tend to have less dynamic growth.

A historical perspective of World Tourism

• Europe and the Americas were the main tourist-receiving regions between 1950 and 2000. Both regions represented a joint market share of over 95 per cent in 1950, 87 per cent forty years later and 76 per cent in 2000.

• The regional ranking changed for the first time in 2001 as the Americas was overwhelmed by the exceptional performance of Asia and the Pacific, which ranked second in 2001 and 2002.

• Source: World Tourism Organization (WTO)

A historical perspective of World Tourism

• Source: World Tourism Organization (WTO)

Inbound Tourism - World's Top Tourism Earners

In 2002, the receipts earned by international tourism exceeded US$ 1 billion in more than 60 countries and territories.

The United States remained the unchallenged leader of the league of top earners, with over US$ 66 billion in international tourism receipts (14 % of the world total), in spite of the second yearly decrease (-13% and -7% respectively in 2001 and 2002).

Spain holds in the second position with US$ 34 billion,

followed by France and Italy with US$ 32 billion and US$ 27 billion respectively.

Inbound Tourism - World's Top Tourism Earners

The five most important destinations in terms of tourism receipts represent a share of 38 per cent of the worldwide total.

the group of the top 25 concentrates a share of almost 75 per cent.

The first change in the ranking in 2002 comes

from China, which, given its considerable good

performance (+15%), moves up to the 5th

position overtaking Germany.

World's Top Tourism Spenders…per capita & in US $

Thank you