tourism in pakistan egm 11_aug15_by aftab rana
TRANSCRIPT
Aftab Rana President, Sustainable Tourism Foundation
Tourism Development Specialist, USAID Firms Project
Former Director General , Adventure Foundation Pakistan
Fellow of Leadership for Environment and Development
World Tourism Growth Trend
Topography of Pakistan
Unique Landscape
Great Potential for Adventure Tourism
Rich Cultural Heritage
Rich biodiversity
Diverse Living Culture
Centuries old Traditions
Tourism Opportunities in Pakistan Adventure Tourism
Cultural Tourism
Shopping Tourism
Sports Tourism
Ecotourism
Rural Tourism
MICE Tourism
Agri-Tourism
Religious Tourism
Business Tourism
Youth Tourism
and much more..
Tourism Market for Pakistan
Domestic Tourism
Family and friends Groups
Youth/Student
Business/Corporate Travel
NGO workers
Foreign Tourism
FITs
Group tours
Mountaineers/Trekkers
Special interest visitors
INGO Workers
Motivation for visiting Pakistan
Recreation landscape and culture Trekking Business Shopping Festivals
Mountaineering Trekking Ecotourism Landscape and Cultural Adventure Sports Festivals Research work
Performance of Tourism Sector in Pakistan
• Pakistan’s Tourist Traffic in (based on data of 2009)
• No. of domestic tourist :46.07 million (overall)
• No. of domestic tourist: 6.54 million (for sightseeing)
• No. of foreign Tourist: 873,000 (overall)
• No. of foreign Tourist: 128,331 (for sightseeing)
• Pakistan’s Share in:
• International tourist traffic 0.09 %
• South Asia tourist traffic 8.7 %
0
100
200
300
400
500
600
700
800
900
1,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
557500 498 501
648
798898
840 823873
No
. of
Tou
rist
s (0
00
)
Pakistan Foriegn Tourists Arrival Trend(Source: Ministry of Toruism, via Ministry of Interior)
Why Tourism is a Challenging Business?
It has significant environmental, cultural and economic effects, both positive and negative.
The challenge is to optimize the positive effectives while minimizing and wherever possible, eliminating the negative impacts
In order to avoid negative impacts, tourism should be planned, managed and undertaken in a way that is environmentally sustainable, socially beneficial and economically viable.
We need to carefully understand all the
Components of our Tourism Product
Pakistan
Tourism Attractions
Accessibility
Accommodation
Activities
Amenities
Acts
Actors
Components of Tourism Product
Attractions
Our Forest – A beautiful gift of nature
We have converted them into garbage dumping sites
Almighty gave us rivers with crystal clear waters
But we have poisoned them!
There are fairytale lakes!
But what we have done with them!
There was a misty Jungle
We have the most of majestic mountains
But we have made them high altitude garbage dumping sites!
There are beautiful valleys
Careless development of tourism infrastructure has ruined their beauty!
Our cultural diversity is under threat
Our Wildlife is under threat
Our Wildlife
is under threat
Components of Tourism Product
Accessibility
Components of Tourism Product
Accommodation
Components of Tourism Product
Amenities
Components of Tourism Product
Activities
Acts
Hotel and Restaurant
Act
Travel Agency Act
Tour Operation
Act
Tour Guiding Act
Safety and Security at
Tourist Places
Conservation of Nature,
culture and Archaeologic
Components of Tourism Product
Actors
TCKP and KPTD
Other Public Sector
Organizations
Travel Agents & TOs
Hoteliers
Road/Air/Rail Trp.
Tour Guides Entertainment
groups
Craftsmen
Media/NGOs
Academia
Local community
Components of Tourism Product
Lack of Coordination among these stakeholders – a key issue
Tourism Human Resource
Tourist Facilitation Services
Tourism Promotion & Marketing
Security Crisis & Tourism
Pakistan Rating on the Travel & Tourism Competitiveness Index
Pakistan is on the 125th positon out of 141 countries on Travel and Tourism Competitiveness Index as per the T&T Competitiveness Report 2015 compiled by
World Economic Forum.
Pakistan Rating on the Travel & Tourism Competitiveness Index Enabling Environment 125th rank
Safety and Security 138th rank
Human Resources 138th rank
Travel and Tourism Policy 123rd rank
Prioritization of tourism sector 120th rank
Country Infrastructure 107th rank
Air transport infrastructure 105th rank
Tourist services infrastructure 125th rank
Environmental sustainability 141st rank Source: T&T Competitiveness report 2015 by World Economic Forum
Importance of Tourism for Pakistan
It can create soft image of the country
It can become a main sector of economic growth
It can generate jobs for skilled and semi-skilled workforce
It can help in preservation of natural and cultural heritage
It can help in social and economic development at grassroots level
It can overall improve the infrastructure
We need a framework based on the Sustainable Tourism Development
Three Pillars of Sustainable Development
"Tourism that takes full account of its current and future
economic, social and environmental impacts,
addressing the needs of visitors, the industry, the environment
and host communities"
Sustainable Tourism Code of Ethics Protect the Environment – its flora, fauna and
landscapes
Respect local cultures – traditions, religions and built heritage
Benefit local communities – both economically and socially
Conserve natural and cultural resources – from office to destination
Minimise pollution – through noise, waste disposal and congestion
We need you expert opinion on following: 1. Tourism Infrastructure development and inter departmental/inter-
provincial coordination
2. Product Development (Recreational, Adventure, Ecotourism, Cultural Tourism, Ecotourism and MIC Tourism)
3. Investment Promotion and Resource Mobilization for Tourism Sector through public private partnership
4. Tourism Human Resource Development
5. Institutional and Regulatory Framework for quality assurance in tourism and hospitality sectors
6. Tourism Marketing and Promotion for domestic as well as foreign tourism
7. Security and safety of visitors