tourism final set of lectures
TRANSCRIPT
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LECTURES FOR PRINCIPLES OF TOURISM 2
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`The managementprocess responsible for
identifying, anticipatingand satisfying customer
requirements profitably.
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to put focus in the marketrequired. TARGET MARKET preferencemarket and how maximize themarketing expenses in the mosteffective way.
Answer the questions WHO,
WHAT, WHEN, WHERE andHOW.
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Existing and future sales potentialfor each segment Amount of strength of competition Ability to offer a marketing mix Cost of servicing each segment Each segments contribution toaccomplishing overall business /
community objectives.
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`Business travelers`Professional travelers
`Incentive travelers
`Special-interest
travelers
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AssociationsBusinessesExhibitionsTrade showsReligious organizationsPolitical partiesGovernments
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Suppliers
(Transport carriers, Hotels, Restaurants and Other services
Ultimate Buyers: Travelers / Consumers
WHOLESALE TOUR
OPERATORS
RETAIL TRAVEL
AGENT
RETAIL TRAVEL
AGENT
CORPORATIONS /
ORGANIZATIONS
14
3
2
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Tour operator Accommodation
Package
tour/Inclusive
tour
CustomersTransport
services
Destinations andother tour
services
Travel agents
Sells directly
Advance
block
booking
Sell through
intermediary
Combine
products into
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`Airline regulation`Airline deregulation
`Hub and Spoke system`Airline, city and carrier
codes
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1st
Freedom
A THAI AIRCRAFT FLIES FROMBANGKOK TO SINGAPORE BY
OVER FLYING MALAYSIA
BANGKOK MALAYSIA MALAYSIA SINGAPORE SINGAPORE
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2nd
Freedom
A THAI AIRCRAFT FLIES FROM BANGKOKAND STOPS IN KUALA LUMPUR FOR
REFUELING THEN FLIES TO SINGAPORE
BANGKOK KUALA LUMPUR SINGAPORE
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3rd
Freedom
A THAI AIRCRAFT FLIES FROM BANGKOKTO MALAYSIA TO DROP OFF THAI
PASSENGERS IN KUALA LUMPUR
BANGKOK KUALA LUMPUR
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4th
Freedom
A THAI AIRCRAFT FLIES FROM BANGKOKAND STOPS IN KUALA LUMPUR TO PICK
UP PASSENGERS FROM KUALA LUMPUR
TO FLY TO BANGKOK
BANGKOK KUALA LUMPUR
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5
TH
Freedom
A THAI AIRCRAFT FLIES FROM BANGKOKTO SINGAPORE FO PICK UP PASSENGERS
FROM KUALA LUMPUR, THEN FLIES TO
SINGAPORE
BANGKOK KUALA LUMPUR SINGAPORE
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TimesharingRules and regulations
for the accreditation ofhotels and other
accommodations
establishments
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` franchising`Rules and regulations
for the accreditation ofrestaurant and other
food service
establishments
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` Refreshment of one'smind or body afterwork through activity
that amuses orstimulates.
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` A force that allowsindividuals to consider
and reflect on the valuesand realities that are
missed in the activitiesof daily life.
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`refers to travel whichinvolves either viewing or
participating in a sportingevent staying apart fromtheir usual environment.
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1. AMADEUS (1A) usedthroughout the world.Ex: Air France, Lufthansa,Continental Airlines
2. ABACUS (IB) mostly
used in Asia.Ex: Singapore Airlines
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3
. GALILEO (IG) used by theUnited Airlines.Ex: N.A, S.A, Europe and Asiamarket
4. APOLLO (IV) used in Mexicoand USA.
5. WORLDSPAN (IP) used by
USA.Ex: Northwest and Delta Airlines
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8. INFINI (IF) Abacushelps Nippon Airways to
develop this system.9. SEBRE (W) similar to
Abacus.Ex: American Airlines