tourism enterprise co-operation in remote australia
TRANSCRIPT
Tourism Enterprise Co-operation in Remote Australia
Dr Damien Jacobsen
Principal Research Leader - Aboriginal and Torres Strait Islander Tourism Product Project
Cooperative Research Centre for Remote Economic Participation and Southern Cross University
Ninti One
Ninti One is a not-for-profit national company that builds opportunities for people living in remote regions of Australia.
Ninti One manages the development, commercialisation and intellectual property of the Desert Knowledge CRC, CRC for Remote Economic Participation and the Australian Feral Camel Management Project.
CRC-REP Research Programs
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Alice Springs
Australia’s North West
Katherine Daly
Kakadu Arnhem
Tropical North Qld
Tableland (NT)
MacDonnell
Australia’s Golden Outback
Outback NSW
■ Non-remote Australia
Outback Qld
Lasseter
Flinders & Outback
Australia’s Coral Coast
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Alice Springs
Australia’s North West
Katherine Daly
Kakadu Arnhem
Tropical North Qld
Tableland (NT)
MacDonnell
Australia’s Golden Outback
Outback NSW
■ Non-remote Australia
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Approaches to Creating Value % of sample
Value adding extras 84%
Product Diversification 100%
Horizontal Diversification 23%
Vertical Integration 77%
Enterprise Cooperation 92%
Cooperation with Aboriginal tourism enterprises 81%
Cooperation with non- Aboriginal tourism enterprises 87.5%
Combine Products with other enterprises 90%
Part of cooperating enterprise group 73%
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Quote:
Indigenous operators and potential
operators need to become more serious
about business and the benefits cooperation
could provide. [Some] operators can be very
competitive and not see the benefits in
cooperating more. [Operator: Australia’s North West region]
Strength of cooperation with other tourism
operators in the destination region
Very
strongStrong Fair Weak
Very
weak
With Aboriginal and Torres Strait Islander operators 46% 15% 30% 7% 0
With non–Aboriginal and Torres Strait Islander tourism operators 50% 23% 27% 0 0
Quote:
There is also some separation between
white operators and Indigenous operators
that is unnecessary and it means we are not
spreading the benefits as widely as we could
be. That might be remedied through greater
education. [Operator: Australia’s North West region]
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Importance of cooperation in marketing and promotion
Level of importance
Very
important Important
Moderately important
Of slight importance
Not important
Aboriginal & Torres Strait Islander enterprises
40% 40% 13% 0 7%
non-Aboriginal & Torres Strait Islander enterprises
50% 43% 7% 0 0
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Combining products with other
enterprisesFrequency
Never Yes1-2 times
a year
3-6 times
a year
Once a
month
Once a
week or
more
With other Aboriginal & Torres
Strait Islander Tourism
Operators
33% 67% 8% 13% 13% 33%
With Non-Aboriginal & Torres
Strait Islander Tourism
Operators
8% 92% 0 14% 14% 64%
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Visitor referrals Frequency
Never Yes
1-2
times a
year
3-6
times a
year
Once a
month
Once a
week or
more
Referrals to other Aboriginal &
Torres Strait Islander Tourism
Operators
0 100% 7% 0 20% 73%
Referrals to non-Aboriginal &
Torres Strait Islander Tourism
Operators
8% 92% 0 23% 15% 54%
Referrals from other Aboriginal
& Torres Strait Islander Tourism
Operators
20% 80% 7% 13% 33% 27%
Referrals from non-Aboriginal &
Torres Strait Islander Tourism
Operators
0 100% 0 31% 15% 54%
Scheduled business meetings Never Yes
1-2
times a
year
3-6
times a
year
Once
a
month
Once a
week or
more
With other Aboriginal and Torres Strait Islander tourism operators 33% 67% 20% 27% 20% 0
With non-Aboriginal and Torres Strait Islander tourism operators 8% 92% 61% 23% 8% 0
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Informal meetings Never Yes1–2 times
a year
3–6 times a
year
Once a
month
Once a
week or
more
With other Aboriginal and Torres Strait Islander tourism operators 13% 87% 20% 40% 20% 7%
With non-Aboriginal and Torres Strait Islander tourism operators 7% 93% 14% 50% 29% 0
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Quote:
We belong to [a regional tourism association]. They tend to concentrate
their focus on tourism enterprises around [their main tourism hub]. It is
difficult to attend meetings in [the tourism hub] – it requires a 1000
kilometre round trip, plus time away and costs. [Our nearby tourism
region] and [closest town] has not had a tourism representative based
here for some time and our tourism association not being funded has
meant that the functions have ground to a halt. [Enterprise 6]
Top 5 Challenges for Aboriginal and Torres Strait Islander remote tourism enterprises
Challenge % of sample
My enterprise does not have any challenges 0
1. Seasonality 87%
2. High costs of business 73%
3. Improving business revenue 73%
4. Young generation with low interest to work in tourism 67%
5. Geographic isolation 60%
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Desire to increase cooperation Yes No Unsure
With other Aboriginal and Torres Strait Islander tourism operators
75% 0 25%
With non-Aboriginal and Torres Strait Islander tourism operators
87.5% 0 12.5%
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Contact:
Dr Damien Jacobsen
Principal Research Leader - Aboriginal and Torres Strait Islander Tourism
Product Project
Cooperative Research Centre for Remote Economic Participation and Southern Cross University
P +(61) 2 6620 3042
M +(61) 416 662 009
www.crc-rep.com.au
www.scu.edu.au
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