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TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY March 2017

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TOURISM AT THE CENTER OF

CUBA´S DEVELOPMENT

STRATEGY

March 2017

A hospitable and educated people

Page 3: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

Cuba is one of the safest countries

in the world

Page 4: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

A great cultural and historical

heritage

Page 5: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

10 World Cultural Heritage sites

Page 6: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

14 National Parks

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257 National Monuments

Tourism in Cuba

A crucial catalyst for local

and regional development

Canada

United States

Cuban expatiates

Germany

Main markets:

Page 10: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

Thousand of Visitors

International visitors

340424 460

546 619745

10041170

1416

16031774 1765

1686

19002048

23192220 2152

23482425

2531

27162838 2852

3002

3521

Total visitors: 4.035.577 (14,5% increase)

2016:

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Air Connections

Cuba is connected to 60 cities around the

world through 54 airlines.

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Regional planning plays a crucial role

Securing the required human resources

Projecting growth in infrastructure

Identifying the peculiar attractions of each territory

Page 13: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

Regional planning

Ensuring the environmental equilibrium

Securing a balanced ecological approach to

development

Priorities when attracting foreign investment

Main tourist regions in Cuba

Page 15: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

Varadero: 32,4%. (20 thousand 316 rooms)

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La Habana: 19.3%

(12 thousand 92 rooms)

Page 17: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

Santa María: 11,4%.

(7 thousand 160 rooms.)

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Holguín: 8,5%. (5 thousand 351 rooms.)

Page 19: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

The most dynamic industry:

Foreign investment

as a strategic decision

Page 20: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

The expansion of hotel rooms and hotel

management

Page 21: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

Enhancing airport facilities

Page 22: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

Building entertainment facilities

Page 23: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

Improving promotion and advertising by

maximizing our resources

Page 24: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

Enhancing the use of the new technologies

in tourism

Page 25: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

Developing event and incentive tourism

Page 26: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

Enhancing nature tourism

Page 27: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

Creating the capacities to take advantage of the

health tourism potential

Page 28: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

Developing marinas and golf courses

Page 29: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

The promotion of Cuba as a

peaceful, safe and healthy destination

requires:•Careful strategic planning

•Regional develpoment

•Foreign investment

Page 30: TOURISM AT THE CENTER OF CUBA´S DEVELOPMENT STRATEGY · Tourism in Cuba A crucial catalyst for local and regional development Canada United States Cuban expatiates Germany Main markets:

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