Labe

lling

Env

ironm

enta

lly C

ompa

tible

Tou

rism

–Th

e G

erm

an S

tand

ard

for

Sust

aina

ble

Tour

ism

OEC

D W

orks

hop

Leis

ure

Trav

el,T

ouris

m T

rave

l and

the

Envi

ronm

ent

Berli

n,G

erm

any,

4-5

Nov

embe

r,20

04

By:

Chris

ta M

oraw

a

Dire

ctor

, Off

ice

of E

nviro

nmen

t and

Tou

rism

Fede

ral E

nviro

nmen

t Age

ncy

Bism

arck

plat

z1

1419

3 Be

rlin,

Ger

man

y

Chris

ta M

oraw

a, U

mw

eltb

unde

sam

t 200

4

Chris

ta M

oraw

aFe

dera

l Env

ironm

enta

l Age

ncy

Chris

ta M

oraw

a, U

mw

eltb

unde

sam

t 200

4

Activ

ities

:D

evel

opm

ent o

f con

cept

s of

sus

tain

able

tour

ism

as

wel

l as

com

mun

icat

ion

stra

tegi

es fo

r Su

stai

nabl

e co

nsum

er b

ehav

iour

in T

ouris

m, S

port

and

Lei

sure

.

Posi

tion:

Dire

ctor

of t

he O

ffic

e of

Env

ironm

ent a

nd

Recr

eatio

n, T

ouris

m a

nd S

port

at t

he

Umw

eltb

unde

sam

t (Fe

dera

l Env

ironm

ent A

genc

y)

Berli

n. T

he U

mw

eltb

unde

sam

t is

an in

depe

nden

t fe

dera

l aut

horit

y ad

visi

ng th

e fe

dera

l gov

ernm

ent i

n al

l env

ironm

enta

l mat

ters

.

Lab

ellin

g e

nvi

ron

men

tally

co

mp

atib

le

tou

rism

pro

du

cts

-

Th

e G

erm

an S

tan

dar

d f

or

Su

stai

nab

le

To

uri

sm

ww

w.v

iabo

no.d

e

Mem

bers

and

Par

tner

s of

Via

bono

Via

bo

no

–M

emb

ers:

Allg

emei

ner

Deu

tsch

er A

uto

mo

bil-

Clu

b e

. V. (

AD

AC

)

Allg

emei

ner

Deu

tsch

er F

ahrr

ad-

Clu

b e

. V. (

AD

FC

) n

eu!

Bu

nd

esve

rban

d d

er C

amp

ingw

irts

chaf

t in

Deu

tsch

lan

d e

. V. (

BV

CD

)

Bu

nd

esve

rban

dfo

rum

and

ers

reis

en e

. V. (

far

)

Deu

tsch

er H

eilb

äder

verb

and

e. V

. ( D

HV

)

Deu

tsch

er H

ote

l-u

nd

Gas

tstä

tten

verb

and

e. V

. ( D

EH

OG

A)

Deu

tsch

er L

and

krei

stag

( D

LT

)

Deu

tsch

er N

atu

rsch

utz

rin

g e

. V. (

DN

R)

Deu

tsch

er T

ou

rism

usv

erb

and

e. V

. ( D

TV

)

Deu

tsch

es J

ug

end

her

ber

gsw

erk

e. V

. ( D

JH)

Nat

urF

reu

nd

eD

euts

chla

nd

s e.

V. (

NF

D)

neu

!

Nat

urs

chu

tzb

un

d D

euts

chla

nd

e. V

. ( N

AB

U)

Öko

log

isch

er T

ou

rism

us

in E

uro

pa

e. V

. ( Ö

. T. E

. )

Ver

keh

rscl

ub

Deu

tsch

lan

d e

. V. (

VC

D)

ww

w.v

iabo

no.d

e

Mem

bers

and

Par

tner

s of

Via

bono

Via

bono

; Su

ppor

tin

gIn

stit

uti

ons:

Bu

nde

sam

t fü

r N

atu

rsch

utz

(B

fN)

Bu

nde

sum

wel

tmin

iste

riu

m (

BM

U)

Bu

nde

smin

iste

riu

m f

ür

Wir

tsch

aft

un

d A

rbei

t (

BM

WA

)

Bu

nde

sver

ban

d de

r D

euts

chen

Tou

rism

usw

irts

chaf

t e.

V. (

BTW

)

Bu

nde

sver

ban

d m

itte

lstä

ndi

sch

er R

eise

un

tern

ehm

en e

. V. (

asr)

Deu

tsch

e B

ahn

AG

Bah

n-

Um

wel

t-Ze

ntr

um

Deu

tsch

er S

tädt

etag

(D

St)

Deu

tsch

er S

tädt

e-u

nd

Gem

ein

debu

nd

(D

StG

B)

Deu

tsch

e Ze

ntr

ale

für

Tou

rism

us

e. V

. ( D

ZT)

Gm

ünd

erEr

satz

Kas

se(

GEK

)

Inte

rnat

ion

aler

Bu

stou

rist

ik V

erba

nd

e. V

. ( R

DA

)

Um

wel

tbu

nde

sam

t (

UB

A)

Ver

brau

cher

zen

tral

e B

un

desv

erb

and

e. V

. (vz

bv)

ww

w.v

iabo

no.d

e

Who

can

app

ly?

Envi

ronm

enta

l frie

ndly

ope

ratin

g:

•ho

tels

,

•ca

mps

ites,

•to

uris

m v

illag

es,

•na

ture

par

ks,

•pr

ivat

e be

d an

d br

eakf

ast

oper

atio

ns,

•ho

liday

apa

rtm

ents

and

•ca

bins

,

whi

ch a

re m

eetin

g st

ringe

nt e

nviro

nmen

tel c

riter

ia.

ww

w.v

iabo

no.d

e

Get

s m

ore

gues

ts b

ecau

se h

e is

mem

ber

of a

pow

erfu

l mar

ketin

g gr

oup

Ben

efits

fr

om

his

envi

ronm

enta

l pr

otec

tion

effo

rts

and

–by

wor

king

him

self

thro

ugh

the

Via

bono

cata

logu

e of

env

ironm

enta

l cr

iteria

–ge

ts a

rel

iabl

e ch

eck

of h

is o

wn

envi

ronm

enta

l pe

rfor

man

ce a

nd h

ow to

impr

ove

itS

aves

mon

ey b

ecau

se o

ptim

isin

g te

chni

cal p

roce

sses

in h

is

oper

atio

n (i.

e.

wat

er

cons

umpt

ion,

en

ergy

co

nsum

ptio

n)

mea

ns

redu

cing

ope

ratio

n co

sts

Ben

efit

for

Via

bono

Par

tner

s

ww

w.v

iabo

no.d

e

Ben

efit

for

the

trav

ellin

g cu

stom

er

Eas

y ac

cess

to q

ualit

y se

rvic

e an

d pr

oduc

tsT

he g

uara

ntee

to b

uy a

rel

iabl

e pr

oduc

t bec

ause

Via

bono

pa

rtne

rs a

re e

nviro

nmen

tally

frie

ndly

and

are

sub

ject

ed to

ca

refu

l scr

eeni

ngA

com

preh

ensi

ve p

ictu

re o

f sus

tain

able

tour

ism

offe

rs a

ll ov

er G

erm

any

Tho

roug

h an

d ac

tive

prod

uct q

ualit

y an

d cu

stom

er‘s

com

plai

nts

man

agem

ent

ww

w.v

iabo

no.d

e

App

lican

ts to

Via

bono

have

to b

uy a

lice

nce

Thi

s co

ntra

ct p

rovi

des

for

seve

re s

anct

ions

in c

ase

of v

iola

tion

App

lican

ts h

ave

to m

eet s

trin

gent

env

ironm

enta

l crit

eria

and

ha

ve to

sub

mit

writ

ten

proo

f for

the

accu

racy

of t

heir

stat

emen

ts

Gue

sts

are

enco

urag

ed to

giv

e fe

edba

ck a

bout

thei

r as

sess

men

t of

the

serv

ice

No

on-s

ite in

spec

tion

upon

app

licat

ion

The

app

licat

ion

is c

aref

ully

che

cked

Ran

dom

che

cks

are

mad

e du

ring

the

licen

sing

per

iod

with

out

prio

r no

tice

Qua

lity

Ass

uran

ce

ww

w.v

iabo

no.d

e

Was

te

En

erg

y

Wat

er

No

ise

Mo

bili

tyN

atu

re &

Lan

dsc

ape

Sub

ject

Are

as

Arc

hit

ectu

re/S

ettl

emen

tsIn

form

atio

nW

ell-

bei

ng

of

gu

ests

Use

of

loca

l go

od

s an

d

serv

ices

En

viro

nm

enta

l man

agem

ent

ww

w.v

iabo

no.d

e

Viab

ono

•is

a na

tiona

l bra

nd•

cove

rsal

lbra

nche

sof

tour

ism

•

isan

initi

ativ

e of

all

rele

vant

grou

psof

soc

iety

:

•adm

inis

trat

ion

•bus

ines

s

Via

bono

–w

hy is

it u

niqu

e?

•co

nsum

ers

•en

viro

nmen

talis

ts

ww

w.v

iabo

no.d

e

Whi

ch v

ehic

les

and

mac

hine

s w

ith a

ltern

ativ

e or

par

ticul

arly

eco

-frie

ndly

te

chno

logy

do

you

use

with

in th

e lo

cal a

utho

rity

plan

t or

in lo

cal a

utho

rity

tran

spor

t fac

ilitie

s? W

hat p

ropo

rtio

n of

the

tota

l loc

al a

utho

rity

fleet

doe

s th

is

acco

unt f

or?

Que

stio

n11

(ene

rgy

and

clim

ate)

op

tiona

l que

stio

n

Vehi

cle

Shar

e of

ve

hicl

e fle

etG

as p

ower

ed c

ar(s

)%

Sola

r el

ectr

ic c

ar(s

)%

3 lit

re c

ar(s

)%

1 bo

x tic

ked:

2 po

ints

max

. poi

nts:

2 po

ints

Car(

s) w

ithbi

ofue

l(e.

g.

met

hano

l, ra

pese

ed o

il et

hyl e

ster

)

%

Whe

n m

akin

g ne

w p

urch

ases

, do

you

mak

e ev

ery

effo

rt to

ens

ure

that

loca

l au

thor

ity d

iese

l-po

wer

ed v

ehic

les

(pas

seng

er c

ars

and

HG

Vs/c

omm

erci

al

vehi

cles

) hav

e a

cata

lytic

con

vert

er, a

nd th

atH

GVs

and

com

mer

cial

veh

icle

s ad

ditio

nally

hav

e a

part

icle

filte

r (w

ith th

e ex

cept

ion

of b

uses

)?

If yo

u ha

ve y

our

own

tran

spor

t ope

ratio

ns o

r ha

ve o

rder

ed tr

ansp

ort s

ervi

ces

from

third

par

ties:

Whi

ch o

f the

follo

win

g m

easu

res

have

you

impl

emen

ted

cons

iste

ntly

and

/or

incl

uded

in y

our

term

s an

d co

nditi

ons

of o

rder

ing?

“yes

”2

poin

tsye

s

Shar

e of

tota

l bu

s fle

etAl

l bus

es e

quip

ped

with

par

ticle

filte

rs a

ndox

i-ca

t

buss

es w

ith lo

w-n

oise

dr

ive

Each

box

tick

ed:

1 po

int

max

. poi

nts:

2

poin

ts

Nat

ural

gas

bus

es%

Que

stio

n11

ctd

.

Que

stio

n17

(mob

ility

) co

mpu

lsor

y qu

estio

nIs

you

r lo

cal

auth

ority

con

sist

ently

acc

essi

ble

to e

very

one,

eve

n th

ose

with

out

thei

r ow

n ca

r, a

t le

ast

once

eve

ry t

wo

hour

s be

twee

n 8.

00 a

m a

nd8.

00 p

m,

7 da

ys a

wee

k?O

nly

one

answ

er p

ossi

ble

(indi

cate

the

mos

t cus

tom

er-f

riend

ly a

ltern

ativ

e fo

r th

e gu

est)

“Rai

l and

/or

bus“

6 po

ints

Rail

and/

or b

us

“Tra

nspo

rt o

n de

man

d“6

poin

tsO

ffer

ing

tran

spor

t on

dem

and

(e.g

. sha

red

taxi

) fro

m th

e cl

oses

t ra

ilway

/ b

us s

tatio

n to

you

r lo

cal a

utho

rity

“Gue

st s

hutt

le”

6 po

ints

Ope

ratio

n of

a g

uest

shu

ttle

pro

vidi

ng tr

ansp

ort o

n de

man

d fr

om

the

clos

est r

ailw

ay /

bus

sta

tion

to y

our

loca

l aut

horit

y.

“Priv

ate

colle

ctio

n se

rvic

e”4

poin

ts

Supp

ort o

f a p

rivat

e co

llect

ion

serv

ice

oper

ated

by

the

hote

ls/r

esta

uran

ts in

you

r lo

cal a

utho

rity

from

the

clos

est

railw

ay/b

us s

tatio

n (e

.g. f

inan

cial

sup

port

)

“Tax

i ava

ilabi

lity”

2 po

ints

Ensu

ring

the

avai

labi

lity

of ta

xis

Max

. 6 p

oint

s

Que

stio

n18

(mob

ility

)co

mpu

lsor

y qu

estio

nD

oes

the

loca

l aut

horit

y/re

gion

hav

e a

publ

ic lo

cal t

rans

port

sys

tem

ada

pted

to to

uris

ts’

need

s w

hich

mee

ts th

e gu

est’s

mob

ility

req

uire

men

ts d

urin

g hi

s/he

r st

ay?

If so

, wha

t are

the

dist

ingu

ishi

ng fe

atur

es?

“Are

a-w

ide

publ

ic lo

cal t

rans

port

ne

twor

k”3

poin

ts

Area

-wid

e pu

blic

loca

l tra

nspo

rt n

etw

ork

to

excu

rsio

n de

stin

atio

ns in

the

regi

on

“Lin

king

of p

ublic

loca

l tra

nspo

rt´”

2 po

ints

Link

ing

of p

ublic

loca

l tra

nspo

rt s

yste

m w

ith

othe

r m

odes

of t

rans

port

(e.g

. Bik

e &

Ride

, Pa

rk &

Rid

e, b

us s

tops

on

wal

king

rou

tes)

“mod

ified

tim

etab

les”

2 po

ints

Tim

etab

les

of th

e pu

blic

loca

l tra

nspo

rt

syst

em a

dapt

ed to

tour

ist r

equi

rem

ents

and

ac

tiviti

es in

the

loca

l aut

horit

y/re

gion

(e.g

. ad

equa

te c

onne

ctio

ns a

t wee

kend

s, fi

xed

timet

able

, coo

rdin

ated

dep

artu

re ti

mes

be

twee

n di

ffer

ent m

odes

of t

rans

port

)

“Mod

ified

infr

astr

uctu

re”

1 po

ints

Infr

astr

uctu

re o

f the

pub

lic lo

cal t

rans

port

sy

stem

ada

pted

to to

uris

ts’n

eeds

(e.g

. bu

s/tr

ain

stop

s­w

ith c

lean

, wea

ther

proo

f she

lters

, cyc

le

trai

lers

)

Mea

sure

s un

der

the

publ

iclo

cal t

rans

port

sys

tem

Not

po

ssib

le

“Str

aigh

tfor

war

d ta

riffs

”3

poin

tsSt

raig

htfo

rwar

d ta

riffs

(e.g

. dai

ly, w

eekl

y an

d fa

mily

tick

ets)

and

com

bine

d tic

kets

for b

us,

rail,

boa

t, ca

ble

car

etc.

“Cyc

le tr

ansp

orta

tion

faci

litie

s"

3 po

ints

Cycl

e tr

ansp

orta

tion

faci

litie

s in

all

buse

s/tr

ains

“Cen

tral

info

rmat

ion

offic

e"

2 po

ints

Cent

ral i

nfor

mat

ion

offic

e (e

.g. I

nter

net,

tele

phon

e), w

here

info

rmat

ion

abou

t tar

iffs,

co

nnec

tions

, jou

rney

tim

es e

tc. m

ay b

e ob

tain

ed

“Loc

al b

us”

2 po

ints

Us

e of

the

loca

l bus

incl

uded

in g

uest

pas

s (e

.g. g

uest

/spa

/reg

iona

l pas

s)

Allo

wan

ce m

ade

for

mob

ility

-im

paire

d to

uris

ts (e

.g. w

ith k

neel

ing

buse

s, h

igh

plat

form

s)

Each

add

ition

al b

ox ti

cked

: 1

poin

tCe

ntra

l off

ices

whe

re ti

cket

s ar

e so

ld a

nd

tour

ist-

orie

nted

mob

ility

adv

ice

is a

vaila

ble

Oth

er m

easu

res

Not

po

ssib

le

Que

stio

n18

ctd

.

Que

stio

n19

(mob

ility

)co

mpu

lsor

y qu

estio

n

Doe

s th

e lo

cal a

utho

rity/

regi

on a

lso

take

the

oppo

rtun

ity to

info

rm to

uris

ts a

bout

en

viro

nmen

tally

-frie

ndly

mob

ility

off

ers

prio

r to

arr

ival

, and

mot

ivat

e th

em d

urin

g th

eir

stay

to “l

eave

the

car

at h

ome”

? If

so, h

ow is

this

don

e?

“Info

rmat

ion

in im

age

broc

hure

”3

poin

ts

Info

rmat

ion

and

educ

atio

n in

the

tow

n/im

age

broc

hure

or

cov

erin

g le

tter

(e.g

. spe

cific

con

nect

ion

info

rmat

ion

citin

g ta

riffs

and

con

cess

ions

, suc

h as

gu

est p

ass)

“Info

rmat

ion

abou

t sup

ply”

1 po

int

Info

rmat

ion

abou

t the

pro

visi

on/o

ptio

n of

eco

-fr

iend

ly m

obili

ty lo

cally

(e.g

. fre

e/re

duce

d-ra

te

vehi

cle

from

a c

ar s

harin

g po

ol, u

se o

f loc

al b

uses

in

clud

ed in

gue

st p

ass)

Info

rmat

ion

prio

r to

arr

ival

“Spe

cial

tour

ist r

ates

”2

poin

tsSp

ecia

l tou

rist r

ates

for r

egio

nal t

raff

ic (e

.g.

disc

ount

on

gues

t pas

s, w

eekl

y tic

ket,

48h

ticke

t)

Chea

p pr

ovis

ion

of a

veh

icle

from

the

car

shar

ing

pool

Each

add

ition

al b

ox ti

cked

:1

poin

tLo

cal r

enta

l car

ser

vice

Mot

ivat

ion

durin

g th

eir

stay

Que

stio

n19

ctd

.

Que

stio

n20

(mob

ility

)co

mpu

lsor

y qu

estio

nW

hich

mea

sure

s do

you

em

ploy

in a

n at

tem

pt to

red

uce

mot

oris

ed p

rivat

e tr

ansp

ort

with

in th

e to

wn?

“Tra

ffic

avo

idan

ce”

2 po

ints

30 k

m/h

spe

ed li

mit,

pla

y st

reet

s, tr

affic

cal

min

g st

ruct

ures

(e.g

. tra

ffic

isla

nds)

Traf

fic a

void

ance

/inc

reas

es tr

affic

saf

ety

via

Car-

free

ped

estr

ian

zone

s in

the

cent

re o

f tow

n

Sign

post

ed fo

otpa

ths

to to

uris

t des

tinat

ions

and

fa

cilit

ies

away

from

the

mai

n tr

affic

rou

tes

“sup

port

of p

edes

tria

ns”:

1 bo

x tic

ked:

0

poin

ts2

boxe

s tic

ked:

1

poin

t3

boxe

s tic

ked:

2

poin

ts

Sign

post

ing

of w

alks

and

pat

hs in

the

imm

edia

te

vici

nity

Supp

ort o

f ped

estr

ians

via

Spec

ially

exp

ande

d cy

cle

rout

es/p

aths

aw

ay fr

om

the

mai

n tr

affic

axe

s, p

artic

ular

ly to

att

ract

ive

tour

ist d

estin

atio

ns in

the

regi

on.

Labe

lling

of s

ignp

oste

d cy

cle

rout

es o

n cy

cle

rout

e m

aps

Supp

ort a

nd/o

r pr

ovis

ion

of c

ycle

rent

al

“sup

port

of b

icyc

les”

:

1 bo

x tic

ked:

0

poin

ts2

boxe

s tic

ked:

1

poin

t3-

4 bo

xes

ticke

d:

2 po

ints

Prov

isio

n of

lock

able

cyc

le p

arks

/she

ds

Supp

ort o

f bic

ycle

traf

fic b

y m

eans

of

Que

stio

n20

ctd

.

Redu

ctio

n an

d lo

cal c

ombi

ning

of p

arki

ng s

pace

s in

the

tow

n ce

ntre

Redu

ctio

n of

the

max

imum

per

mitt

ed p

arki

ng

time

in th

e to

wn

cent

re.

Redu

ctio

n in

the

num

ber

of c

ars

look

ing

for p

arki

ng s

pace

s by

mea

ns o

f a

park

ing

guid

ance

sys

tem

“Par

king

spa

ce m

anag

emen

t”:

1 bo

x tic

ked:

0

poin

ts2

boxe

s tic

ked:

1

poin

t3

boxe

s tic

ked:

2

poin

ts4

boxe

s tic

ked:

3

poin

ts

Crea

tion

of c

ost-

effe

ctiv

e, e

asily

acc

essi

ble,

lo

ng-t

erm

par

king

spa

ces

on th

e pe

riphe

rals

of

the

tow

n

Park

ing

spac

e m

anag

emen

t via

Que

stio

n20

ctd

.

Que

stio

n21

(mob

ility

) op

tiona

lque

stio

n

Doe

s th

e lo

cal a

utho

rity/

regi

on h

ave

a tr

affic

dev

elop

men

t con

cept

out

linin

g a

long

-te

rm e

nviro

nmen

tal m

obili

ty c

once

pt a

nd s

teps

to r

ealis

e su

ch a

con

cept

, bas

ed o

n de

velo

pmen

t sce

nario

s fo

r tr

affic

vol

ume?

If s

o, p

leas

e br

iefly

out

line

the

com

pone

nts

expl

icitl

y co

ntai

ned

ther

ein!

“Yes

”3

poin

tsYe

s

Citin

g of

co

mpo

nent

s2

poin

ts