touring internationally and available from 2015 - acmi · touring internationally and available...

Touring internationally and available from 2015

“This exhibition draws back the curtain and invites people to witness the passion, talent and art that fuels our studio. It’s an experience you can’t get from a behind the scenes documentary or ‘art of’ book and offers something for every member of the family.” —

Bill Damaschke Chief Creative Officer DreamWorks Animation

Cover image: Pierre-Olivier Vincent for How To Train Your Dragon (2010)This image: Dominique Louis for The Croods (2013)

1. Sketch to Screen2. The Art of DreamWorks Animation

CharacterStoryWorld

3. TechnologyDragon FlightDigital Exhibits

4. AudienceMarketing the Exhibition

5. Exhibition Layout6. About ACMI

This image: Shannon Jeffries for Madagascar (2005)

Opposite page: Craig Kellman for Madagascar (2005)

CONTENTS

SKETCH TO SCREENFrom the makers of Shrek, Madagascar, Kung Fu Panda and How To Train Your Dragon, comes an extraordinary exhibition celebrating 20 years of DreamWorks Animation!

In partnership with the Australian Centre for the Moving Image (Australia), DreamWorks Animation: The Exhibition reveals the art, technology and storytelling that has made DreamWorks Animation the world’s largest animation studio

Over 400 art objects

Never-before-seen concept drawings

Character study sculptures

In-depth interviews

Engaging interactive displays

A giant 180-degree panoramic screen giving viewers a virtual ride on a dragon

This page (L-R): Pierre-Olivier Vincent for How To Train Your Dragon (2010), Margaret Wuller for The Croods (2013), exhibition installation detail at ACMI, Nicolas Marlet for How To Train Your Dragon 2 (2014), Nicolas Marlet for Kung Fu Panda (2008).

Opposite page clockwise from middle right: Craig Kellman for Madagascar (2005), Bill Damaschke, Chief Creative Officer at DreamWorks Animation, Damon Bard for Kung Fu Panda (2008), Facundo Rabaudi for Madagascar (2005), exhibition installation details at ACMI.

8 DREAMWORKS ANIMATION: THE EXHIBITION DREAMWORKS ANIMATION: THE EXHIBITION 9

THE ART OF DREAMWORKS ANIMATIONThe exhibition is divided into three parts: Character, Story and World. Each section features interviews, behind-the-scenes footage, original concept art, maquettes and more, taking viewers on the studio’s creative path from sketch to screen.

Each section charts the DreamWorks Animation creative journey from an original kernel of an idea through a fully realized animated film, while exploring the studio’s unique twist on these three core aspects of filmmaking.

Yoriko Ito for Madagascar (2005)

DREAMWORKS ANIMATION: THE EXHIBITION 1110 DREAMWORKS ANIMATION: THE EXHIBITION

CHARACTERThe Character section reveals the evolution of DreamWorks’ most-loved characters, including Shrek, Wallace & Gromit, Po from Kung Fu Panda and the gang from Madagascar. Offering the visitor unprecedented access to the DreamWorks archive, the section features 47 exquisitely carved maquettes, original concept art and sketches, plus video interviews with illustrators, animators and production designers.

Opposite page: Craig Kellman for Madagascar (2005)This page (L-R): Paul Lasaine for Puss in Boots (2011), Richard Daskas for Monsters vs Aliens (2009), Carlos Huarte for Shrek (2001), Dan Krall for How To Train Your Dragon (2010) Nicolas Marlet for Kung Fu Panda (2008)


Top row (L-R): Damon Bard for Kung Fu Panda (2008), Andrea Blasich for Shark Tale (2004), Wallace & Gromit: The Curse of the Were Rabbit (2005), Simon Otto for How To Train Your Dragon (2010)

JOURNEY FROM SKETCH TO SCREEN: HIGHLIGHTS OF CHARACTER SECTION

Over 40 individual character maquettes from nearly every DreamWorks film are displayed together as a single installation


JOURNEY FROM SKETCH TO SCREEN: HIGHLIGHTS OF CHARACTER SECTION

Above: Erwin Madrid for Madagascar (2005)Bottom row (L-R): Exhibition installation detail at ACMI, Craig Kellman for Madagascar (2005), Left: Still from interview with Eric Darnell, co-writer and co-director for Madagascar.


STORYWhen DreamWorks filmmakers begin developing stories for their films, they often look towards traditional storytelling tropes before twisting and subverting them. It is about finding a ‘breakthrough’ moment that captures a character’s motivations and imbues the story with a sense of imagination and surprise.

The central focus of the Story section is a huge digital storyboard where filmmaker Conrad Vernon performs, step-by-step, his pitch for the infamous “Interrogating Gingy” scene in Shrek.

Opposite page: Recreation of Shrek (2001) pitchThis page (L-R): Pierre-Olivier Vincent for How To Train Your Dragon (2010), storyboard from Kung Fu Panda (2008), film still from Shrek (2001), storyboards from Shrek (2001)


Opposite page: Recreation of Over the Hedge (2006) Story RoomThis page: Storyboards from Shrek (2001) Below: Exhibition installation detail at ACMI.

JOURNEY FROM SKETCH TO SCREEN: HIGHLIGHTS OF STORY SECTION


Above: Max Boas for Kung Fu Panda (2008)Bottom row (L-R): Kung Fu Panda (2008) Story Diorama, Storyboards from Kung Fu Panda (2008)

JOURNEY FROM SKETCH TO SCREEN: HIGHLIGHTS OF STORY SECTION

Each diorama has its own unique aesthetic sensibility and features a combination of interviews, film clips, storyboards, props and visual development material.


WORLDThe final and largest section of the exhibition explores world-building, focusing on the collaborative work of directors, production designers and concept artists in creating fantastical and authentic worlds within all DreamWorks Animation films. Concept art, development sketches, set design, reference images and backdrops provide a snapshot into the development of various arcane and futuristic landscapes, jungles, cityscapes, gardens, seascapes and more.

Opposite page: Samuel Michlap for Sinbad: Legend of the Seven Seas (2003)This page (clockwise from top left): Arthur Fong for The Croods (2013), Tang Kheng Heng for Kung Fu Panda, Stevie Lewis for Madagascar 3: Europe’s Most Wanted (2012), Alex Pullivand for Madagascar (2005), Pierre-Olivier Vincent for How To Train Your Dragon (2010)


Top row (L-R): Exhibition installation detail, Rabaudi for Madagascar (2005)Below: Exhibition installation detail at ACMI

The World section is divided into a series of immersive, semi-circular spaces. Visitors walk around and into these spaces, encountering unique and diverse worlds at every turn.

JOURNEY FROM SKETCH TO SCREEN: HIGHLIGHTS OF WORLD SECTION



Top row (L-R): Exhibition installation detail, Emil Mitev for The Croods (2013), Christophe Lautrette for The Croods (2013).Below: Margaret Wuller & Ron Kurniawan for The Croods (2013)



Above: Christian Schellewald for The Road to El Dorado (2000) Bottom row (L-R): Christian Schellewald for The Road to El Dorado (2000), Exhibition installation detail at ACMI.


TECHNOLOGYThroughout the exhibition, visitors are introduced to the ground breaking technologies that DreamWorks Animation has developed to realize its animated characters and worlds.

Audiences will be immersed in Dragon Flight, a spectacular 180 degree view of the Island of Berk from How To Train Your Dragon. Beginning with a simple sketch on paper, the experience evolves through the various technical and creative stages of building a world, ending with a fully computer generated environment, giving patrons a virtual ride, flying on a dragon, soaring over Berk.

In the interactive digital exhibits, patrons of all ages will also have hands-on experiences that reveal DreamWorks Animation’s filmmaking processes and technologies.

Exhibition installation detail at ACMI.


DRAGON FLIGHT


JOURNEY FROM SKETCH TO SCREEN: DRAGON FLIGHT

Exterior of Dragon Flight immersive Dragon Flight title screen


INTERACTIVE DIGITAL EXHIBIT: THE ANIMATION DESK INTERACTIVE DIGITAL EXHIBIT: LIGHTING DESIGNER

JOURNEY FROM SKETCH TO SCREEN: INTERACTIVE DISPLAYS

This is a digital version of a traditional ‘drawing room’ where visitors create their own animations using a simplified version of DreamsWorks’ ‘Pencil 2D Drawing and Animation Tool’. Visitors learn the basic principles of animation to create and produce their own ‘take home’ short movie.

Visitors can play the role of Lighting Designer by selecting one of several scenes from a DreamWorks’ film and manipulate the lighting with different angles, intensities and hues.


INTERACTIVE DIGITAL EXHIBIT: FACE POSER INTERACTIVE DIGITAL EXHIBIT: OCEAN SIMULATOR

JOURNEY FROM SKETCH TO SCREEN: INTERACTIVE DISPLAYS

Visitors can engage with their favourite DreamWorks’ characters while learning about animating character expressions. Users select a face that they can manipulate, creating a short animation.

Ocean Simulator allows visitors to manipulate the intensity and movement of waves and provides an understanding of the technical and creative decisions a VFX artist makes when working with water.


AUDIENCESDreamWorks Animation: The Exhibition is perfect for children, parents, fans, animators and illustrators, art lovers, filmmakers, and designers. To support marketing initiatives targeted at these audience segments, a turn-key marketing campaign and style guide will be provided that includes assets for digital, outdoor and print campaigns.

The exhibition also lends itself to a variety of dynamic supporting programs, including education activities, animation talks and events, masterclasses, family days, kids’ workshops, DreamWorks Animation film retrospectives, and gala openings.

Gala Opening

Film Screenings

Member Preview

Business Talks

Animation Masterclass

Book Signings

Corporate Hospitality

Kids’ Gala

Kids’ Workshops


MARKETING THE EXHIBITION


EXHIBITION DETAILS

Character Story World

Designed for spaces up to 1000sqm but adaptable down to 650sqm, DreamWorks Animation: The Exhibition showcases the studio’s creative legacy from the past twenty years. The exhibition includes over 400 unique objects, all immersive and interactive digital experiences, digital content and marketing assets. Further information can be found in the accompanying DreamWorks Exhibition Tour Fact Sheet or at acmi.net.au/touringexhibitions

CHARACTER

STORY

WORLD


“As ambitious as this dream was, I couldn’t have imagined that one day an internationally-renowned institution would mount a world-class exhibition about the art of our animated movies. All I can say is… Wow! DreamWorks Animation: The Exhibition is absolutely the best anniversary present I could possibly imagine!” —

Jeffrey Katzenberg, Chief Executive Officer, DreamWorks Animation

Image: Chris Brock for Kung Fu Panda 2 (2011)


ABOUT ACMIThe Australian Centre for the Moving Image celebrates, explores and promotes the cultural and creative richness of the moving image in all its forms – art, film, television, video games and digital culture.

Through a vibrant annual calendar of film programs, festivals, major exhibitions, live events, creative workshops, talks, forums, education programs and collection resources, ACMI delivers diverse audiences with countless ways to engage with the moving image.

www.acmi.net.au

“We think about that with our films all the time. How do we engage with our audience? ACMI is very focused on that experience for the visitor and I think that’s where we connected. They felt like our family” — Bill Damaschke, Chief Creative Officer

Talks & Forums

Film Programs

Exhibitions

Workshops

Education Programs


Dominique Louis for The Croods (2013)

Australian Centre for the Moving ImageFederation Square, Melbourneacmi.net.au

ENQUIRIESChris Harris Exhibitions & Touring Manager+61 3 8663 [email protected]© 2014 DreamWorks Animation LLC. All Rights Reserved.

touring internationally and available from 2015 - acmi · touring internationally and available...

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