©Touchten2013

©Touchten20132

Sushi Chain3 Million users, Top 8 USATop 10 in 18 countries

©Touchten20133

Infinite Sky2.5 Million users, Top 5 UK, Top 8 USATop 10 in 44 countries

©Touchten20134

Train Legend200K in one day, Top 5 USTop 10 in 31 countries

©Touchten20135

User Base

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Analyzing Luck

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Table of Content

#1 Users are KINGS

#2 English vs. Non-English#3 Just Email#4 Cross - Promote

#6 Explore the various AppStore

#5 ASK!

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The Basic

• ASO

TITLE

(AppStore Optimization)

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The Basic

©Touchten201310

The Basic

• ASO (AppStore Optimization)

TITLE

ICONS

SCREEN SHOTS

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The Game Dev bible

#1 Users are KINGS,make them HAPPY

Dev’s Nightmare

12

After sleepless nights of tweaking

13

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The Game Dev bible

#2 Don’t forget theNon-English speakers

no hablan Inglés...

English is only 27% of your market

15

©Touchten201316

The Game Dev bible

#3To Email orNot to Email(but I wanna be featured!)

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The Game Dev bible

#4Cross - Promote

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The Game Dev bible

#5Ask, and ye shall receive!

Don’t do this on GooglePlay

19

©Touchten201320

The Game Dev bible

#6There are moreAppStore than youcan think of

©Touchten201321

Summary

#1 Users are KINGS

#2 English vs. Non-English#3 Just Email#4 Cross - Promote

#6 Explore the various AppStore

#5 ASK!

©Touchten201322

Lesson learnt

#1 Be Stingy but SMART

#2 Always think outside the box#3 If you fail to plan, you plan to fail#4 Don’t let your mother be your QA

#6 Talk to us, we are publishing

#5 Marketing is a must, shouldn’t be expensive

©Touchten201323

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Thank you!

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