touchpoint-isp data

ISP DATABASE OVERVIEW PROPOSAL

July 2006

Max Krogman, PresidentTouchPoint Data Solutions, Inc.

887 W. Marietta St. NW Ste. M101Atlanta, GA 30318

P 404.541.9818F 404.541.9185

Table of ContentsTABLE OF CONTENTS 1

CHARTER SUMMARY 2

INTERNET CONNECT DATABASE 4

REAL-TIME LEAD GENERATION 7

Trigger Lead Generation 9

Copyright 2005 Touchpoint Data Solutions Corporation.

All Rights Reserved. Page 0

CHARTER SUMMARYThe following overview is in response to Paul Sumner’s (Charter) request for additional information in regards to the identification of ISP connectivity data in the Charter marketable footprint. The following outline will serve as a framework for the potential opportunities Charter may explore in considering Touchpoint Data Solutions’ ISP connectivity solutions. The supporting information contained in this document will provide Charter with a greater understanding of the sourcing methodology used in the compiling and updating of the connectivity database, as well as the subsequent uses of the database that have made Touchpoint a premier solutions provider to the ISP/Telco/VOIP industries.

Potential Touchpoint/Charter Synergies

Customer/Prospect Data Verification and Enhancemento Touchpoint maintains 85 Million+ consumer internet connectivity

records. Including consumer email accounts, ISP and connection speeds (Cable, DSL, Dial-Up);

o Identify cross/up-sell opportunities via current household ISP/connectivity spending levels by analyzing provider/speed data

o Connectivity data is churned (updated/new to file) at a rate of 5-10 Million record per month

o Touchpoint has enhanced over 250 Million+ ISP/Telco/VOIP customer/”home passed/market footprint” records in 2006

o Enhanced connectivity data provides verified connectivity data sourced direct from DNS servers vs. email domain list selects/survey data/modeled high tech household data.

o Touchpoint has historically averaged 25%+ response lift against ALL ISP connectivity data providers

o Currently providing ISP/Connectivity data to over 15+ national ISP/Telco/Wireless/Cable/VOIP providers, as well as 25+ regional providers

o Excellent coverage on enhancement match rates (35-60%+ at address level)

Prospect/Customer Acquisition Campaignso Identify household/individual level internet connectivity for direct

mail/ITM & OTM/email customer acquisition campaignso Real time ISP/Telco/ISP Lead/Trigger data

Fed directly to OTM dialers Bundled for hotlist direct mail follow-up Scalable real-time response data for acquisition/retention

analytics



Real-time response data pinged against Charter customer data for potential customer defection/retention marketing

o Response/site registration keyword compilation allows Charter to cross reference data with data variables such as VOIP phone numbers, digital media, text messaging, mobility, etc. variables

Branded/Non-Branded prospect email campaigns (CPM/CPL) Customer/Prospect email Append



INTERNET CONNECT DATABASETouchpoint Data Solutions identifies ISP connectivity data with 95%+ accuracy. We employ the following techniques to identify connectivity within our 85 million opt in subscriber database:

IP TracingOur programmers continually trace the last known IP address (based on the last contact within our network of websites and responses to daily email offers) to identify whether the IP Address is resolving to a dial-up, DSL or cable account.



Data Acquisition and Process Details:

Information aggregation: IP information gathered from web site hits, email headers, and other logs Connectivity surveys High speed media subscriptions

Qualification: IP information is reversed and verified using updated database of IP range

lookup tables and reverse dns entries Interactive verification where possible Automated monthly and quarterly updates Trigger monitoring

Additional data appends: Partner data sources enhance match level data Affiliate trigger systems Static data acquisitions and purchases Real-time data freshening

Sample Data Elements Available Name & Address Email Address Email Service Provider (ESP) Internet Service Provider (ISP)



IP Address Verification Date/Timestamp Phone Number Connection Type: Cable, DSL and Dial-Up Connection Over 100+ Additional Demographic, Lifestyle & Lifestage Selections

Sample Charter Benefits Sourced directly from web log data from Domain Name Servers (DNS)

Enables Broadband service providers to market (DM, TM or Email) to known connection speed accounts whose connection type has been validated daily as opposed to survey responder information that may be months old.

Enables ISPs to market to the competitive ISPs as opposed to marketing only to a consumer’s known email account service provider.

Identifies verified cross-selling opportunities for cable and telco providers seeking to market packaged high speed with their traditional offerings.

Empowers e-marketers who require verified high speed connections for the downloading of their product or service.

All Touchpoint Data is indexed by specific response/site registration keywords. Each keyword that is compiled on an individual consumer record is sourced from an online direct response from a consumer, whether that response is in form of a click-through on promotional email offers or website registrations. This data has proven to be highly dynamic in terms of interest level predictability and responsiveness because it is compiled on a consumer taking action on specific offer or actively seeking information about a specific product or interest as opposed to general survey data.

Sample Applications Direct Mail List Rental Customer/Prospect Data Verification and Enhancement Prospect/Customer Email Campaigns Email Verification/Append Market Analysis Acquisition/Retention Modeling



Real-Time Lead GenerationTouchpoint Data Solution’s lead generation portals are designed as the ultimate lead generation platform with unlimited flexibility and scalability potential to accommodate rapid growth cross-marketing opportunities. Our content-driven portals allow the addition of an unlimited number of products and gather all types of data that is specific to the ISP, Telco and VOIP market channels.

Additional channels with useful information & services, such as product research content, industry trends/news, technical information and forums, will enhance customer loyalty and ultimately provide a more highly qualified and actionable lead!

SAMPLE LEAD VARIABLESAll leads are an opt-in direct response from a consumer desiring to be contacted for ISP/Telco/VOIP service offers. The following variable listing illustrates the potential field outputs on real-time leads generated. All ISP connectivity data variables are instantly verified at the moment of registration. Additional fields may be added based on client requirements.

First and Last Name Address, City, State, Zip Phone Number Email Address IP Address Date/Timestamp Internet Service Provider (ISP)* Connection Speed (Cable, DSL, Dial-Up)*

*Available within 24-48 hrs of lead submission

LEAD TRAFFIC SOURCESTouchpoint’s lead generation portals utilize a multitude of traffic driving initiatives in gathering high-qualified ISP/Telco/VOIP leads. These include: Search Engine Optimization Vertical Newsletters Vertical Blogs Prospect Email Transmissions



LEAD DELIVERY OPTIONS All real-time lead delivery is customized to the client’s specifications which may include, but is not limited to: XML Post to Client-Based System FTP Transfer Email Delivery Daily Batch File Delivery

LEAD DELIVERY OPTIONS All real-time lead delivery is customized to the client’s specifications which may include, but is not limited to: XML Post to Client-Based System FTP Transfer Email Delivery Daily Batch File Delivery



Trigger Lead GenerationAll trigger leads are a direct response from a consumer who has expressed an interest in ISP/Telco/VOIP service offers; however did not complete the lead registration process. This warm interest, or trigger, is activated when a consumer clicks-through on targeted ISP/Telco/VOIP offer or registers on a Touchpoint ISP/Telco/VOIP portal.

Through stringent testing, our results show these prospects to be exponentially more responsive in comparison to segmented ISP list data by empowering marketers with real-time validated ISP data combined with a verified consumer response trigger. The trigger data process allows marketers to capitalize on the recency of verified interest in addition to having many of the same lead variable fields provided on a real-time submitted lead. Also, specific ISP domain and connectivity filters can be implemented to ensure all triggers records being utilized match predetermined prospect criteria set.

The following variable listing illustrates the standard field output on real-time trigger leads. Additional fields may potentially be added based on client requirements, including 300+ demographic, lifestyle and life-stage variables.

SAMPLE TRIGGER VARIABLES First and Last Name Address, City, State, Zip Primary Phone Email Address IP Address Date/Timestamp Internet Service Provider (ISP)* Connection Speed (Cable, DSL, Dial-Up)*

*Available within 24-48 hrs of lead submission

TRIGGER DELIVERY OPTIONS All trigger lead data delivery is customized to the client’s specifications which may include, but is not limited to:



XML Post to Client-Based System FTP Transfer Email Delivery Daily Batch File Delivery



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