tots100 mummy blogger technology survey
DESCRIPTION
250 British Mummy Bloggers and Daddy bloggers share their views of technology with http://www.tots100.co.ukTRANSCRIPT
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UK Parent Blogger Technology SurveyTots100 Survey into bloggers and technology
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What we Did
• We surveyed 250 UK parent bloggers between March and May 2011
• Respondents completed an online survey• All respondents were part of the Tots100 index of
UK parent blogs
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Age of parent bloggers
18-2425-3435-4445+
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Age of bloggers’ children
BIRTH TO 1
Age 1 to 4
Age 5 to 8
Age 9 to 15
Age 16+
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Gender of parent bloggers
MaleFemale
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The Results!
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Mac or PC?
MacPC
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Blogging Platform
BloggerWordpressPosterousTumblrTypepad
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Do you Tweet?
NoAll the TimeSometimes
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What sort of phone do you use?
AndroidAppleWindowsOther
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Technology in the home
Series1
0 10 20 30 40 50 60 70 80 90 100
% of UK Parent Bloggers With…Media ServerAudio streamingWeb-TVTabletNetbookCamcorderDesktopGames ConsoleMP3LaptopDig. Camera
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When should kids start using the Internet?
Age 0-2Age 3-5Age 6-9Age 10-12Age 13+
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What sites do you use?
YouTube
Flickr
0 10 20 30 40 50 60 70 80 90 100
% Visiting at least Weekly
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Which services do you use?
Twitpic
iTunes
iPlayer
StumbleUpon
Google Reader
0 10 20 30 40 50 60 70
% Visiting at Least Weekly
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Do you use online chat?
YesNo
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Do you shop online?
YesNo
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Who do you turn to first for IT support?
ForumsFigure it out MyselfOther BloggersPartnerGoogle
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What happened?
We asked UK parent bloggers whether a range of important household appliances are MORE or LESS important than their Internet access….
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More Important than the Internet….
• Fridge
• Shower
• Washing Machine
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Less Important than the Internet….
• Television
• Microwave
• Vacuum Cleaner
• Phone
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www.tots100.co.uk
Tots100
• Detailed profiles of 1,750 active UK parent blogs
• All blogs ranked monthly by influence and reach
• PR service allows brands to contact bloggers direct
Tots100 Insights
• Conducts research into British Mummy and Daddy bloggers
• Annual Parent Blogging Benchmark Survey
• Custom research in partnership with sponsors