toto image database terms of use the toto visual identity ...mdb.toto.com/sites/termsofuse.pdf ·...

TOTO Brand Guides, last revised: 1205; page 1

TOTO Image Database terms of use

The TOTO visual identity is derived from TOTO’s core brand value “Clean Technology”. Our communication is clear and distinctive, both in terms of content and look. When our partners (e.g. wholesalers or fitters) use TOTO design elements (product photos) in their communica-tion, the publisher of these media must be identifiable at a glance.

It is essential that the TOTO visual identity, slogan (“Clean Technology since 1917”) and logo (TOTO branding) never be used in partner media. In addition, TOTO photographs may not be used to sell products on the internet (as long as TOTO products are not being sold online, TOTO photographs may be used on websites).

The following pages contain sample dos and don’ts for your reference. If you have any questions, please contact the TOTO Marketing team:

Anja GiersiepenCommunications ManagerT: +49 (0)211 [email protected]

Christiane MöllerGraphic DesignerT: +49 (0)211 [email protected]


Using images

Images are always square or rectangular in shape

BRAND X

TOTO products

www.brandx.com

now available in our rangeguaredisch nedunfeg sulschab

Lorem ipsum dolorConsectetuer adipiscing elit. Aenean commodo ligula eget dolor. TOTO sociis natoque penatibus et magnis dis part urient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellen-tesque eu, pretium quis, sem.

Nulla consequat massa quis enimDonec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus.Vivamus elementum semper nisi.

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, da-pibus in, viverra quis, feugiat a, tellus. Pha-sellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet.

Etiam ultricies nisi vel augueCurabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tem-pus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adi-piscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tinci-dunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante.

Etiam sit amet eget eros faucibus tincidunt. Duis leo. Sed frin-gilla mauris sit amet nibh. Donec sodales sagittis magna.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.

Cum sociis natoque penatibus et magnis dis parturient montes.

MustermannSanitär

Mustermann Sanitär GmbHMusterstraße 2345667 Beispielstadt

Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante.

Aenean leo ligula, porttitor eu, consequat vitae, elei-fend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet.

Donec felis ultricies nec eu sem. Consectetuer adipiscing elit. Aenean commodo ligula eget dolor. TOTO sociis natoque penatibus et magnis dis part urient montes, nascetur ridiculus mus.

TOTO sociis natoque penatibus et magnis dis part urient montes


Using imagesDon‘ts

Do not tilt or rotate images. Important: This could damage the exclusive image of our visual identity (TOTO is not a discount brand)








MustermannSanitär


DISCOUNT












MustermannSanitär













MustermannSanitär






Do not outline or frame images, or place them inside rounded shapes (only rectangular or square)

Do not use effects or position images in polygonal shapes (only rectangular or square)


Integrating TOTO in third-party communicationWholesalers/plumbers present TOTO products Sample media in the corporate design of the wholesaler/plumber (publisher is clearly indicated)

BRAND X

TOTO products

www.brandx.com

now available in our rangeguaredisch nedunfeg sulschab

AdvertisementTypeface, logo, colours, etc. =Wholesaler/plumber corporate designLifestyle photo, “TOTO” written style = TOTO

PublicationTypeface, logo, colours, etc. =Wholesaler/plumber corporate designLifestyle photo = TOTO

SampleB r a n d

Pricelist 06/2010

BRAND X

The products in the NEOREST Series present a whole new way to rest, refresh and clean. They are geared towards turning your most everyday experiences into pure delight. This is achieved through our pioneering use of technology purposefully ad-apted to the bathroom, and by adhering to the highest standards of product design.

www.brandx.com

Guaredisch ned unfeg sulschab

AdvertisementTypeface, logo, colours, etc. =Wholesaler/plumber corporate designLifestyle photo = TOTO


Integrating TOTO in third-party communicationDon‘ts

Do not copy the TOTO visual identity Do not use the TOTO slogan Do not use the TOTO design elements

CLEAN TECHNOLOGY SINCE 1917

LUMINIST

Translucent epoxy resin material

AutoFunctions

Technologies activated by human movement

The products in the NEOREST Series present a whole new way to rest, refresh and clean. They are geared towards turning your most everyday experiences into pure delight. This is achieved through our pioneering use of technology purposefully adapted to the bathroom, and by adhering to the highest standards of product design.

www.brandx.com BRAND X

CLEAN TECHNOLOGY SINCE 1917




www.brandx.com

LUMINIST

Translucent epoxy resin material

AutoFunctions

Technologies activated by human movement

BRAND X



Do not use the TOTO logo

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