totc buenos aries 2014
DESCRIPTION
How to build a family instead of hiring a staff - Tales of The Cocktail on Tour, Buenos AriesTRANSCRIPT
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The Team Equation how to build a family instead of
hiring a staff?
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Dushan Zaric
* 18 + years of Experience behind Bars !* Co-Owner of Employees Only and Macao Trading Co NYC !* Principal Bartender !* Consultant !* Author !* Trainer !* Yogi
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Johnny Schuler ! !Peruvian!Pisco!Ambassador!around!the!
world!!
! Chef!and!Restaurateur!in!Lima!with!two!
restaurants!that!are!s9ll!successful!30!
years!a=er!!
! !Founding!member!of!the!Na9onal!
Tasters!Guild!of!Peru,!for!which!he!served!
as!president!for!17!years.!
! Pisco!Portón!Master!Dis9ller!–!an!ultra!
premium!Peruvian!Pisco!launched!in!the!
US!!in!2011!.!!!
! Host!of!TV!Program!“Por!las!Rutas!del!
Pisco”!!
! Recipient!of!Medal!of!Honor!by!the!
Peruvian!Congress!for!recupera9ng!part!of!
Peruvian!Heritage:!Pisco.!
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!
Simon Ford !!* 20 + years of Experience in the Industry !* Most rewarded Brand Ambassador in history !* Co-Founder of The 86 Spirits Co !* World Traveler !* Looser of the biggest expense account in the
business !!
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The Team Equation
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What makes a bar successful?
Saturday, July 6, 13
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What makes a bar successful?
Saturday, July 6, 13
What makes a bar successful?
Saturday, July 6, 13
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New Bar-Restaurant anywhere in the world !
General Formula:
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
!
!
!
!
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
!
!
!
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
!
!
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
* Supportive Community
!
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
* Supportive Community
* Great deal on the lease
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New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
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New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
!
!
!
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New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
!
!
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New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
* Profitability & Business Plan
!
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New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
* Profitability & Business Plan
* Logistics
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New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
* Profitability & Business Plan
* Logistics
* Hours of Operation
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New Bar-Restaurant anywhere in the world !
General Formula:
SERVICE
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New Bar-Restaurant anywhere in the world !
General Formula:
SERVICE
* Team
!
!
!
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New Bar-Restaurant anywhere in the world !
General Formula:
SERVICE
* Team
* Training
!
!
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New Bar-Restaurant anywhere in the world !
General Formula:
SERVICE
* Team
* Training
* Hospitality
!
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
+
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION CONCEPT
+ +
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION CONCEPT SERVICE
+ + =
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New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION CONCEPT SERVICE
+ + =
$$$
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Marketing & PR
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Most restaurants still fail....
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Saturday, July 6, 13
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Cornell University and Michigan State University
!
!
Study of restaurants in three local markets over a 10-year period:
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"beyond muddled concepts, failure seemed to stem in large part from an inability or unwillingness to give the business sufficient attention, whether due to lack of time, passion or knowledge."
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YEAR 1 - 27% of restaurant startups failed; !
!
!
!
!
!
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YEAR 1 - 27% of restaurant startups failed; !
YEAR 4 - 50% of those restaurants were no longer in business; !
!
!
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YEAR 1 - 27% of restaurant startups failed; !
YEAR 4 - 50% of those restaurants were no longer in business; !
YEAR 5 - 60% had gone south. !
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YEAR 1 - 27% of restaurant startups failed; !
YEAR 4 - 50% of those restaurants were no longer in business; !
YEAR 5 - 60% had gone south. !
YEAR 10 - 70% had failed.
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30% Success Rate in 10 years
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yet...
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PDT - New York City
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Trailer Happiness, LondonSaturday, July 6, 13
Trailer Happiness- London, UK
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La Descarga - Hollywood
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Broken Shaker - Miami
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Schumman’s Bar - Munich, Germany
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Union Bar - Copenhagen, Denmark
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Black Pearl - Melbourne, Australia
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Employees Only - New York City
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All these bars have one thing in common
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WHY:What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning?
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WHY:What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?
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Why should anyone care?
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Simon Sinek
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Simon Sinek’s
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The Golden Circle
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WHAT
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HOW
WHAT
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WHY
HOW
WHAT
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People buy “why you do it” and not what
you do!
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FOOD & COCKTAILS
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FOOD & COCKTAILS
WHAT
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BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
WHAT
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BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
HOW
WHAT
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ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
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ETHOSThe characteristic spirit of a culture, era, or community as seen in its beliefs and
aspirations.
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Building a Family
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YOU
Management
Bartenders, Servers
Apprentices, Bus Boys, Food Runners Door People, Kitchen People,
Guests
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Family - it’s emotional!
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“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” (Simon Sinek)
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What is Hospitality?
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Legendary NYC Restaurateur
“ Service is a monologue-we decide how we want to do things and set our own standards for service. Hospitality, on the other hand is a dialogue. To be on a guest’s side requires listening to that person with every sense, and following up with a thoughtful, gracious, appropriate response. It takes both great service and great hospitality to rise to the top.” Danny Meyer – Setting the Table
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Service is like a sheet of music
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Hospitality is how you perform it
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* Trickles down from top to bottom
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YOU
Management
Bartenders, Servers
Apprentices, Bus Boys, Food Runners Door People, Kitchen People,
Guests
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“The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there.People will follow.”
Seth Godin, Tribes: We Need You to Lead Us
Saturday, July 6, 13
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“It's within these tribes that societies get built, that important things happen.”
David Logan, Tribal Leadership
Saturday, July 6, 13
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PDT - New York City
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Trailer Happiness- London, UK
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La Descarga - Hollywood
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Broken Shaker - Miami
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Schumman’s Bar - Munich, Germany Schumman’s Bar, Munich, Germany
Saturday, July 6, 13
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Union Bar - Copenhagen, Denmark Union Bar, Copenhagen, DenmarkSaturday, July 6, 13
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Black Pearl - Melbourne, Australia
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Employees Only - New York City Employees Only, NYCSaturday, July 6, 13
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