torque brand workbook
TRANSCRIPT
BRINGING YOUR BRAND TO LIFE
REFLECTING YOUR COMPANY’S BRAND IN
YOUR WORKSPACE
FLUTTER LTD | flutterltd.com | 312-850-8241
IMAGE/MOOD BOARD
ARCHITECT / INTERIOR DESIGNER
TOOLS TO USE
BRINGING YOUR BRAND TO LIFEREFLECTING YOUR COMPANY’S BRAND IN YOUR WORKSPACE
BRINGING YOUR BRAND TO LIFE
REFLECTING YOUR COMPANY’S BRAND IN
YOUR WORKSPACE
FLUTTER LTD | flutterltd.com | 312-850-8241
IMAGE/MOOD BOARD
ARCHITECT / INTERIOR DESIGNER
TOOLS TO USE
BRINGING YOUR BRAND TO LIFE
REFLECTING YOUR COMPANY’S BRAND IN
YOUR WORKSPACE
FLUTTER LTD | flutterltd.com | 312-850-8241
IMAGE/MOOD BOARD
ARCHITECT / INTERIOR DESIGNER
TOOLS TO USE
PERSONALITYIt’s all about
LOGO
A logo should be carefully considered and created. It is a visual reflection of who the company is and effectively reflects the company’spersonality.
LOGOPERSONALITY OF BRAND
COLOR & FONTS
BRAND ELEMENTSThe logo has 3 main brand elements that are used to create consistency in all marketing.
GRAPHIC MARK
COLOR PALETTE
FONTS
PANTONE C — 0 M — 100Y — 100K — 0
PANTONE C — 100 M — 5Y — 20K — 15
PANTONE C — 35 M — 0Y — 100K — 10
MEMPHIS Bold GOTHAM Light
Your logo and brand colors can be a starting point, the props on a stage, for bringing your workspace to life and making it a true memorable experience.
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DESCRIPTIVE WORDS22
Flexible
Approachable
Fluid
Creative
EnergeticYour company’s logo mark is a visual description of your company.
DESCRIPTIVE WORDS OFYOUR COMPANY
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Flexible
Approachable
Fluid
Creative
Energetic
TOUCH SMELLSIGHT TASTE HEARING
WORKSPACE + 5 SENSES = AN EXPERIENCE 33
VISION THE EXPERIENCEUse the five senses and write the experience you want people to have when they visit your workspace.
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BRINGING YOUR BRAND TO LIFE
REFLECTING YOUR COMPANY’S BRAND IN
YOUR WORKSPACE
FLUTTER LTD | flutterltd.com | 312-850-8241
IMAGE/MOOD BOARD
ARCHITECT / INTERIOR DESIGNER
TOOLS TO USE
BRINGING YOUR BRAND TO LIFE
REFLECTING YOUR COMPANY’S BRAND IN
YOUR WORKSPACE
FLUTTER LTD | flutterltd.com | 312-850-8241
IMAGE/MOOD BOARD
ARCHITECT / INTERIOR DESIGNER
TOOLS TO USE