toronto 2009 - five pillars of internet fundraising
DESCRIPTION
What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.TRANSCRIPT
November 5, 2009
Five Pillars of Internet Fundraising
Brought to you today courtesy of
What is CanadaHelps?
A public charitable foundation that provides accessible and affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
Charity Gift Cards
Causes on Facebook
GivingPages
Gifts of Securities
• 7,000 charities signed up
• $100 million+ in donations ($40 million a year)
• Find all 84,000 registered charities on the site
Fundraising 1.0
EventsDirect Response/
Annual
Major &
Planned Gifts
Services &
MembersOnline
Fundraising & Revenue Programs
Telephone
In-Person
Prospects
E-mail?
Fundraising 2.0
EventsDirect Response/
Annual
Major &
Planned Gifts
Services &
Members
Fundraising & Revenue Programs
Telephone
In-Person
Prospects
Online
PILLAR 1.0 OF INTERNET FUNDRAISING
Don’t forget to ask.
Where’s your button?
Put your Donate Now button everywhere. Always be asking.
The Donate Now button
• More pervasive than a magazine subscription card
• Less annoying – never ends up in your lap
Donors love monthly giving, especially online
Go where your donors are
PILLAR 2.0 OF INTERNET FUNDRAISING
Get data, make mistakes
If you’ve ever done off-line printing, you can do online too…
• Don’t be good at technology.
PILLAR 3.0 OF INTERNET FUNDRAISING
Steal from Goliath
“You are only as good as the obscurity of your sources”
- Richard Serra, American minimalist sculptor
Environmental & International Development
organizations tend to be the earliest
adopters and integrators of online tools and are strong online fundraisers
PILLAR 4.0 OF INTERNET FUNDRAISING
Build a Campaign
Be a good fundraiser.
Be a better marketer.
Tell them a compelling story.
What’s your story?
PILLAR 5.0 OF INTERNET FUNDRAISING
Let go
Keep your messaging strong and consistent.
ABOUT MYCHARITYCONNECTS
www.mycharityconnects.orgFree online resource centre
• Information about technology • Video demonstrations• More webinars• Past webinar recordings• Learning opportunities• Events
Next Webinar
“What Would Harvey Do? An introduction to social media using the (hypothetical) case
study of Harvey Milk”
with guest MARK FARMER
NOVEMBER 182PM – 3PM
(Eastern Time)
A low-cost (often free!), accessible educational program of CanadaHelps
MyCharityConnects On the Road presented by Direct EnergyNovember 12 – CALGARY, AlbertaNovember 13 – EDMONTON, Alberta
Integrating Fundraising Streams: From Online to Planned GivingNovember 19 – BARRIE, Ontario
The Five Pillars of Online FundraisingNovember 23 – VANCOUVER, British ColumbiaNovember 25 – VICTORIA, British Columbia
www.mycharityconnects.org/events
UPCOMING EVENTS
Your turn
Thank you for attending!
Slides available at:
www.tinyurl.com/fivepillarssk
Check out www.mycharityconnects.org for resources!
Thanks to:
November 5, 2009
Five Pillars of Internet Fundraising
Brought to you today courtesy of