Torbay Retail & Tourism (TRTB)BID Task Group Session

©The Mosaic Partnership 2014. Please do not use,

reproduce or distribute without written permission

Current UK Position

• 240 Successful BID Ballots

• 41 Unsuccessful Ballots

• 9 out of 10 reballots

• 46% Turnout

• 74% vote in favour

• 100,000+ businesses

• £300m investment

• 20% additional income

An arrangement whereby business get together, decide what additional improvements they want

to make, how they are going to manage and deliver those improvements and what it will cost them. This all goes into a business plan which is voted on by

all those who would have to pay. The BID can last for a maximum of 5 years and must be able to

demonstrate how it has benefited businesses who have funded it.

What is a BID?

ADVANTAGES OF THE TTRB

• 5 years of funding security • Time to plan properly • More control by the levy payers • Everyone business contributes (no free loading) • Chance to think big and do things differently • Chance to access more joint funding

opportunities

TOURISM BIDS (AND RETAIL ETC)

Location BID Budget(5 Year Total)

No of Total

Businesses

‘Tourism’ Businesses & Exemptions

Ballot Result

Bournemouth Coastal BID

£3.2m 2073 774 73% by Num73% by RV

Dartmouth BID £1m 883 743 63% by Num77% by RV

Greater Yarmouth BID

£2.5m 4468 1464 70% by Num90% by RV

Torbay £5m - £7.5m

5037 3331 n/a

THE CURRENT PROPOSAL – TTRBID

• Why? – Public funds for discretionary services reducing

• Strong links between leisure, food & drink & retail • Eating Out & Shopping top 2 activities for our

visitors • Bigger fund can be generated than working

separately• Businesses will decide how the levy collected is

invested • Current feedback puts emphasis on promotion &

marketing

Is TBID & BID Legislation Different?

• Exactly the Same

Legislation as BIDs

• The BID Area

• Defining the Levy

Payer

• Setting the Levy

PROJECT LEADER – MO ASWAT

• Independent Project Leader & director of the TTRB

• Chairman of the new TTRB Task Group• BID development specialist • Recent success in securing a TBID for Great

Yarmouth

About The Mosaic Partnership

Advised over 100 Locations on Place Management from Chicago to Chippenham

65 BIDs Developed in UK including the only TBIDs

3 Solely Tourism BIDs

Part of the UK National BIDs Pilot

Set Up Place Management & Authored Singaporean BID Legislation

Extensive Knowledge of Europe & US

Visioning, Strategy and Place Branding

PARTNERSHIP WORKING

• Torbay Council funding the development of the TTRBID

• Working in partnership with:

• Torbay Town Centre Company • English Riviera Tourism Company • Tourism, Leisure, Retail, Food, Drink businesses

The Mosaic BID Development Programme

FOUNDATION PHASE

DEVELOPMENT PHASE

CAMPAIGN PHASE

Partnership ReviewDevelop Database & Information System Feasibility Study - Financial Analysis - Consultation & Issues - Regulations GuideResources & Costs

Project SupportDetailed Market Research/ConsultationBaseline AgreementsOperating AgreementStaff & BoardOrganisational ModelVoluntary ContributionsFinancial ProjectionsBusiness Plan

Ballot ArrangementsMarketing & Communications CampaignTracking/Polling/ResponseEstablishment Support

STUDY AREA SCENARIOS

Scenario Size Total RV 1.5% levy(pa)

Torbay (All) 5037 £98m £1.47m

Torbay (Tourism & Retail)

3331 £68m £1m

Torquay BID 615 (480) £16.5 (£15m) £247,500

Paignton BID 500 (380) £8m (£7.1m) £120,000

Babbacombe BID 300 (230) £3.5m (£3.2m)

£53,000

Brixham BID 350 (250) £3.5m £(3m) £53,000

Key Findings & Recommendations

• Tourism & Retail BID offers new opportunity

• One Overall Management Entity with Separate

BIDs/Organisations Below.

• Relationship between TTRB & BIDs

Legal/Contractual

• £1m BID Levy (£600K Central, £400K Area

Specific)

• Marketing & Promotion Key Priority

Key Dates

Item Details Date

Feasibility Study Completed September 2014

Project Support Project Team, BID Task Group, Communications & Design Support

October 2014

Consultation Factsheet, Surveys, Face to Face, Business Meetings, Newsletters,

Alteration Proposals

January 2015

Draft Business Plan Full Consultation February 2015

Key Documents Operating Agreement, Baselines, Delivery Model, Full Business Plan

March 2015

Campaign Campaign Rollout May 2015

Ballot Period Postal Vote/Month June 2015

Launch BID Approximate 2-3 Month Set Up Period

September 2015

Tourism & Retail BID

Sectors In Sectors Out

Advertising

Car Parking Communications Ambulance Station

Energy CemeteriesEntertainment & Leisure Community Centres

Food & Drink EducationHoliday Accommodation (Caravan Park) FactoriesHoliday Accommodation (Chalet Park) Fire Station

Holiday Accommodation (Guest House) Health & MedicalHoliday Accommodation (Self Catering) Office/Commercial

Hotel SchoolsMarine Storage

Public Convenience Workshop

Public HouseWarehouse

RetailTransport

TRTBID Area Breakdown

• 3331 businesses & organisations (biggest in the

country)

• £68m Total RV

• 54% Tourism, 46% Retail by Number & RV

• Top 300 RV Total is £43m (£645K Levy)

• Bottom 300 RV Total is £500K (£7.5K Levy)

• Levy structure yet to be decided

Existing BIDs

65% part of existing BID:

• 41% Babbacombe, 41% Torquay, 18% Paignton

• 24% rate the current BID as a success, 40

indifferent, 36% as poor

• We all need to recognise that we have a challenge

ahead if we are to succeed in securing a YES vote

in the new TTRB ballot

• Strong support for the TTRB from the tourism

sector

Next Steps

• Formation of BID Task Group

• Project Staff (Mosaic) to be recruited

• Communications & Design Work

• Sector/Area Based Workshops

• Review of Existing Partnerships & Projects

• Alteration Ballots/Contractual

Relationships

Role of the TTRB Task Group

• To bring together skills & experience.

• To allow us to consider and make decisions that reflect as accurately as possible the priorities of the businesses on the ground.

• To provide credibility and relevance when asked who is developing the BID process.

• To provide an independent, collaborative forum and provide distance from parochialism and agendas/tension

Representation on the new Task Group

• Broadly represents the sectoral breakdown of the BID area

• All distinct geographical areas represented

• Key Interest Groups & Stakeholders

• Existing BIDs

• BID Task Group members to be direct Levy Payers or equivalent financial contributors as much as possible

Current Make Up of new TTRB Task Group

1. Torbay Town Centres Company2. Existing BIDs3. English Riviera Tourism Company 4. Torbay Tourism Association 5. Brixham Chamber of Commerce6. Torbay Self Catering Association7. British Holiday and Home Parks

Association 8. Torbay Attractions Marketing Group9. FSB

10. Institute of Directors 11. Torquay Chamber of Commerce12.RICC13.Torbay Development Agency 14.Torbay Business Forum 15.A large hotelier16.A large retailer17.Transport18.Torbay Council19.Media

Mosaic’s Role….

• Make Final Selection of Task Group

• Chair

• Develop Appropriate Working Groups

• Review & Adapt

Role of the Task Group….

• Provide overall guidance for the Mosaic three phase process, timeline, budgetary spend and propriety

• Provide overall guidance for communications and information and promotional material

• Oversee the achievement of the key milestones set out in the three phase process• Responsibility for building relationship with and nurturing set business or interest

group• Identify the projects and services for the BID to deliver, and apportion costs of the

levy accordingly • Decide upon the most effective method of levy application given the priorities

resulting from the consultation exercise with businesses• Be responsible for identifying and securing appropriate additional/voluntary funding

to supplement any BID levy raised.• Reassess the study area and level of business involvement if necessary.• Agree as to any exemptions or discounts from payment of the levy• Support the proposal document/business plan with personal and professional

testimonials • Actively drive the BID campaign sufficiently to ensure the best chance possible of

achieving a ‘Yes’ vote• Give their time to support the BID development and campaigning work (minimum 1 hour

per week)

TO SUM UP

• TTRB offers us all an exciting new opportunity • TTRB fund will allow us to compete with other big

resorts• TTRB will bring us altogether for the first time

• Let’s just get on with it and do it and vote YES

• We have no plan B!