topic 4 - unit 7 - how prices are determined

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  • 8/8/2019 Topic 4 - Unit 7 - How Prices Are Determined

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    TOPIC 4UNIT 7 HOW PRICES AREDETERMINED (P.104 134)

    M.5 Social Studies

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    Unit Objectives

    Understand forces ofsupply anddemand.

    Market demand curve, supplycurve and equilibrium price.

    Price elasticity of demand andprice elasticity of supply.

    Effects oftax and subsidy.

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    What isdemand?

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    Demand want / willingness ofconsumers to buy goods and

    services.

    Quantity demanded amount ofproducts consumers are willing tobuy.

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    Demand curve

    Shows amount of goods and servicespeople are willing to buy.

    Downward sloping.

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    Possible price of chocolate bar(pence)

    Your demand per month

    200p

    150p

    50p

    30p

    20p

    10p

    5p

    1p

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    Now plot yourdemand curve

    in your

    handout.

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    Price

    Quantity

    Demand curve sownwardsloping.

    ,As price is highquantity demanded

    .is low

    ,As price is low

    quantity demanded.is high

    D

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    Revenue

    Price

    Quantity

    D

    50

    100

    The revenue forproducers is shown by.the white rectangle

    =50 x 100 5000

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    Changes in demand curve

    Movement along demand curve Changes in quantity because of

    changes in price Ceteris Paribus all other things

    remain the same.

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    hangesn

    uantityemanded

    s price.hanges

    ,PQ ,P

    Q

    Price

    Quantity

    ,Q

    ,1Q1

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    Shifts in demand curve

    Demand curve shifts in or out(Increase / decrease in demand)

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    What causes shift in

    demand?1. Changes in income When income rises, people

    consume more goods. Normal goods demand rises as

    income rises. Inferior goods demand falls as

    income rises.

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    2. Changes in taxes on incomes. Lower tax = more disposable

    income (money people have leftafter spending or paying tax).

    3. Complementary and substitutegoods

    Complementary goods goodsused in combination with othergoods.

    Substitutes goods which canreplace other goods.

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    4.Changes in tastes, habits Demands change as peoples

    tastes and preferences change.

    5.Population change

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    Possible Price ofChocolate bars

    Original Demand permonth

    Increased demand permonth

    50 100,000 200,00040 150,000 250,000

    30 200,000 300,000

    20 260,000 360,000

    10 330,000 430,000

    5 400,000 500,000

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    Price

    Quantity

    xpansionf quantity

    emanded asncome of

    onsumers.ncrease

    D D1

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    Price

    QuantityD D1

    P

    Q Q1

    Shift in demand curve mpr S

    r qu nt t S

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    Movement along demand curve isdue to changes in priceonly,

    ceteris paribus.

    Extension or contraction of demand

    curve is due to changes in otherfactors (income, tastes andpreferences).

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    What is supply?

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    Supply is want / willingness ofproducers to sell goods and services.

    Quantity supplied amount ofproducts, producers are willing to sell.

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    Possible price oftankards

    Market supply permonth20 1600

    16 1100

    12 700

    8 300

    4 100

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    Price

    Quantity

    S

    ,As price risesquantitysupplied by

    .producers rises

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    Changes in supply curve

    Movement along supply curve Changes in quantity because of

    changes in price.

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    Price

    Quantity

    S

    , Q

    ,1Q1

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    Shifts in demand curve

    Price

    Quantity

    S

    S1

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    Price

    Quantity

    SS1

    P

    Q Q1

    Shift in supply curve mpr rqu nt t

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    What causes shift in

    supply?1.Changes in the cost of factors ofproduction.

    2.Changes in price of other goods andservices.

    3.Technological advances.

    4.Business optimism and expectations.

    5.Global factors.

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    Exercise 6, P. 114 Exercise 7, P. 116

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    Market Price

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    Reaching equilibrium

    Market price (equilibrium) is reachedwhen we combine supply anddemandcurve.

    Equilibrium is the price and thequantity of product that will be soldand purchased.

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    Price

    Quantity

    S

    D

    P

    Q

    Equilibrium

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    In free market economy, the marketwill determine the price and

    quantity of goods / services.

    At equilibrium, the amount supplied

    equals the amount demanded.

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    Exercise 8, P.

    118

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    Disequilibrium

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    Price

    Quantity

    S

    D200

    200

    300

    Excess Supply

    Excess Demand

    100

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    When we have disequilibrium, themarket forces will force the price

    and quantity to the equilibriumpoint again.

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    Exercise 9, P. 120

    Exercise 10, P.121

    Exercise 11, P.

    122

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    Price Elasticity

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    Price Elasticity of Demand

    Responsiveness of quantitydemanded to changes in the price.

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    Formula

    Elasticity 1 = = .Elastic demand=Elasticity 0 = .Perfectly inelastic= Elasticity = .Perfectly elastic

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    Inelastic Demand

    mall change.n quantity

    ig change in.rice

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    Elastic Demand

    ig change in.uantity

    mall change.n price

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    Factors that affect elasticity

    1. Number of substitutes Demand is elastic if there are many

    substitutes. Demand is inelastic if there are few

    substitutes (e.g. Medicine)

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    2. Time Period When price rises, people search for

    substitutes. The longer the time, themore chance they have to findsubstitute.

    3. Proportion of income spent Cheap items (e.g. Newspaper) will

    be inelastic. Expensive items (e.g. Cars) will be

    elastic.

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    Exercise 12

    14, P.124 - 125

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    Price elasticity of supply

    Price elasticity of supply measuresthe responsiveness of quantitysupplied to a change in price.

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    Price

    Quantity

    S

    D

    PP1

    D1Q Q1

    INELASTIC

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    Price

    Quantity

    S

    D

    PP1

    D1Q Q1

    ELASTIC

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    What affects elasticity ofsupply?

    1.Time Supply is price inelastic in the short

    run. Supply is price elastic in the long

    run.

    Producers have limited resourcesand will have limited amount ofproducts to sell. It will take time to

    produce more.

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    2.Availability of resources. If firms want to expand production,

    they need more factors of production(land, labour, capital).

    If all resources have been used up,

    they cannot increase theirproduction, so supply is inelastic.

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    Taxes and Subsidies

    Governments often intervene in afree market.

    Influences price and quantity of

    products traded.

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    Taxes

    Taxes on goods and services arecalled Indirect taxes

    Value added tax (VAT) percentage

    of price. Excise duties fixed tax mark-up

    (petrol, alcohol, cigarettes.)

    Effects of tax on supply

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    Effects of tax on supply

    P

    Q

    S

    D

    PP1

    Q1

    S

    S1

    Effects of subsidy on supply

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    Effects of subsidy on supply

    P

    Q

    S

    D

    PP1

    Q Q1

    S

    S1