TOPIC 3: TEXTS

3.1 INTRODUCTION TO TEXT

Human readable sequence of characters to form words to

explain or describe about subjects / contexts / situations /....

the most fundamental element of any multimedia project.

Requires small storage

Types of text:

Printed text

Scanned Text

Electronic Text

Hypertext

Font

A font is a set of printable or displayable text characters in a specific style and size.

Also known as typeface (in typography field)

Classification and choice of font usually based on: Proportion

Serifs

Shape

Weight

‘new creation’, with technology

Proportion Monospaced (fixed-width): Each letter occupies the same amount of horizontal space, so the text looks as if it is typed on a typewriter. Eg: Courier.

Proportional font: each letter occupies an amount of horizontal space proportional to width of the character, so the text looks as if it was printed in a book. Eg: Times New Roman.

3.1 INTRODUCTION TO TEXT

Serifs

Serifs: The little stroke added to the ends of character shapes. Eg Book Antiqua, Lucida

Sans-Serifs: The text without the stroke feature at the end of

characters eg: Arial

Shape

Upright shape: The letters of an Italic font slope to the right, which imitate certain types of handwriting. It is conventionally used for emphasis and for identifying foreign words and expressions.

Slanted shape: It share the rightward slope of italic fonts, but lack their calligraphic quality. Eg: Lucida Bright in italic.

3.1 INTRODUCTION TO TEXT

Weight Bold: Font with bold features. The thickness of the stroke

making up the letters.

Other: Ultra-bold, semi-bold, light and ultra-light

‘new creation’, with technology Fantasy font: This type of font defy characterization, and

often break the rules. They are easily over used.

3.1 INTRODUCTION TO TEXT

Font Terminology

3.1 INTRODUCTION TO TEXT

Software for Creating and Editing Text

Ms Word

Ms PowerPoint

Adobe Photoshop

Adobe Illustrator

Adobe In design

3.1 INTRODUCTION TO TEXT