top10 basic business principles

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TOP BBP THE TOP TEN BASIC BUSINESS PRICIPLES THE ART OF BUSINESS Greg Fisher 10 www.fisherg.blogspot.com [email protected]

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Page 1: Top10 Basic Business Principles

TOP10BBP

TOP BBP

THE TOP TEN BASIC BUSINESS PRICIPLES

THE ART OF BUSINESS

Greg Fisher

10

www.fisherg.blogspot.com

[email protected]

Page 2: Top10 Basic Business Principles

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1. Decide what you do (and whatyou don’t do)

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• “Broaden your vision but narrow yourfocus”

• Strategy is about making choices

1. Decide what you do (and whatyou don’t do)

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2. Decide who you serve (and focuson them intensely)

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2. Decide who you serve (and focuson them intensely)

• You can’t be everything to everyone soat least be something to someone

• GIBS

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3. Decide what makes you different(and do it)

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3. Decide what makes you different(and do it)

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3. Decide what makes you different(and do it)

"Whatever you do, don't play it safe. Don'tdo things the way they've always been

done. Don't try to fit the system. If you dowhat's expected of you, you'll never

accomplish more than others expect.” -Howard Schultz - Starbucks

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3. Decide what makes you different(and do it)

“Think Different” … Apple Computers

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4. Manage cash flow (very closely)

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4. Manage cash flow (very closely)

• “Your bank balance is your truth” –monitor it; know it; respond to it.

• Entrepreneurial happiness = a positivecash flow

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5. Manage employees (incentivisethem for success)

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5. Manage employees (incentivisethem for success)

“Take away my people, but leave my factories,and soon grass will grow on the factory floors.Take away my factories, but leave my people,

and soon we will have a new and betterfactory.” -- Andrew Carnegie

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6. Manage customer expectations(under promise and over deliver)

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6. Manage customer expectations(under promise and over deliver)

• The surprise• The comeback• The sharing

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7. Set goals (and go after them)

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7. Set goals (and go after them)

• “The future you see is the future youget.” -- Robert G Allen

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8. Expose yourself (tell the marketwhat you do)

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8. Expose yourself (tell the marketwhat you do)

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9. Persevere (through the toughtimes)

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9. Persevere (through the toughtimes)

• Branson £3,000,000 down

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9. Persevere (through the toughtimes)

“There is a very, very, very fine line betweensuccess and failure …. it is about being

constantly hammered and coming back fromthe hard times and low moments.”

-- Robbie Brozin, NandosJohn West…

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10. Always maintain your integrity(in everything you do)

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1. Decide what you do (and what you don’t do)2. Decide who you serve (and focus on them intensely)3. Decide what makes you different (and do it)4. Manage cash flow (very closely)5. Manage employees (incentivise them for success)6. Manage customer expectations (under promise and

over deliver)7. Set goals (and go after them)8. Expose yourself (tell the market what you do)9. Persevere (through the tough times)10.Always maintain your integrity (in everything you do)

THE ART OFBUSINESS

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Greg Fisher

www.fisherg.blogspot.com

[email protected]

THE ART OFBUSINESS