top tips for building campaigns around calendar hooks and events
TRANSCRIPT
www.dogstrust.org.uk
Communications on a Shoestring
Conference
27 June, 2012, London
#shoestringcomms
www.dogstrust.org.uk
Top Tips: Building campaigns around calendar hooks
How to get attention while saving time, effort and money!
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1. Joined Up Thinking
One story, thousands of views…
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2. Video Embeds Everywhere!
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3. Add a Bonus
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4. Don’t Overload…
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5. …But DO Use Celeb Support
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6. Track Different Channels
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• Valentine’s Day Poll: does your dog send a card? (Facebook)
• Quick results, fun topic
• PR sent out by Charity Greetings
7. Corporate Partners Can Help
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8. Use New Features
(Doesn’t always have to be a calendar hook, either…!)
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Alex [email protected] 020 7833 7706
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