top ten fundraising fails

17
T op 10 F undraising F ails by Carlos Eduardo Espinal @cee Partner @ Seedcamp.com

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Page 1: Top Ten Fundraising Fails

Top 10 Fundraising Fails

by Carlos Eduardo Espinal @cee

Partner @ Seedcamp.com

Page 2: Top Ten Fundraising Fails

Who is Seedcamp?

We are a micro-seed investment fund with a mentoring programme.

We have over 120+ investments in over 70 countries

Page 3: Top Ten Fundraising Fails

Our Stats

86% of our companies have raised follow-on funds

$1.6 million is the average funding raised per company

9 of our companies have been acquired

Page 4: Top Ten Fundraising Fails

Our Process

We invest in about 20-30 companies per year

We provide a network, advice, and capital to ambitious founders

Apply online at http://www.seedcamp.com

Page 5: Top Ten Fundraising Fails

The Top 10 Fundraising Fails

Page 6: Top Ten Fundraising Fails

- 10 -Presenting with a style that doesn't

capture the right attention

@cee / @seedcamp

Page 7: Top Ten Fundraising Fails

- 9 -Not having a proper fundraising plan

@cee / @seedcamp

Page 8: Top Ten Fundraising Fails

- 8 -Not understanding your customer and

how to reach them

@cee / @seedcamp

Page 9: Top Ten Fundraising Fails

- 7 -Unable to demonstrate a real pain for

your customer

(and how your solution fixes it)

@cee / @seedcamp

Page 10: Top Ten Fundraising Fails

- 6 -Assuming that a general market size

study applies to your startup

@cee / @seedcamp

Page 11: Top Ten Fundraising Fails

- 5 -Not truly understanding who your

competitors are

@cee / @seedcamp

Page 12: Top Ten Fundraising Fails

- 4 -Not knowing your cash needs & cash

burn

@cee / @seedcamp

Page 13: Top Ten Fundraising Fails

- 3 -Not explaining why your team is the team that will make this happen

@cee / @seedcamp

Page 14: Top Ten Fundraising Fails

- 2 -Having your existing investor

shareholders own more equity than the founders

@cee / @seedcamp

Page 15: Top Ten Fundraising Fails

- 1 -Not reaching out to an investor

through an introduction

@cee / @seedcamp

Page 16: Top Ten Fundraising Fails

- Bonus -Not learning from your mistakes

@cee / @seedcamp

Page 17: Top Ten Fundraising Fails

Thank You

Apply online at http://www.seedcamp.com

@cee / @seedcamp