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TOP STRATEGIES TO TRANSFORM YOUR DOWNTOWN DISTRICT IEDC CLEVELAND 2016

SEPTEMBER 2016 JOHN KARRAS

Bike Rack by Carolyn Tiry via Flickr (CC BY-SA 2.0)

INTRODUCTION

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Most Popular Blog Posts • 12 Strategies That Will Transform Your City’s Downtown

• 23 Lessons I’ve Learned About Economic Development

• 5 Skylines You Won’t Recognize in 5 Years

• 10 Small Cities With Urban Amenities Most Big Cities Lack

• Austin’s Population Will Surpass New York By 2100 (A Cautionary Tale About The Dangers Of Trend Analysis)

• The Truth About Traffic Congestion

• The 5 Features of Great Public Spaces

• The Most Prosperous Downtowns of the 21st Century (Parts 1, 2, & 3)

• Austin is Not in a Housing Bubble. Sorry Trulia. Sorry Fitch.

12 Strategies That Will Transform Your City’s Downtown 1. Turn one-way streets into two-way streets.

2. Establish a regularly occurring public event that showcases downtown merchants, music, and food.

3. Create more land for development (landfill into a body of water, remove land from a floodplain, take back land from a freeway, etc).

4. Make under-utilized public land available for private sector development.

5. Consolidate regional economic development partner organizations into a single downtown location.

6. Create a permanent public market.

7. Open a downtown satellite campus of a local university.

8. Build a streetcar line connecting your downtown to an adjacent urban neighborhood.

9. Create an awesome downtown playground to make your downtown more kid-friendly and family-friendly.

10. Create a branded downtown entertainment district.

11. Establish maximum parking standards for new downtown developments, or at least remove minimum parking requirements for new buildings.

12. Set up a downtown bike share program.

TOP 10 TRENDS IMPACTING DOWNTOWNS

URBANIZATION ACROSS THE US

1

Share of US population by size of incorporated place, 1980-2010

Population Size

1980 2010 1980-2010

Pop. (millions)

Share of total (%)

Pop. (millions)

Share of total (%)

Change in share of total US pop. (%)

Under 25k 47.8 33.8% 53.1 27.4% -6.6%

25k to 50k 18.4 13.0% 25.2 13.0% 0.0%

50k to 250k 34.2 24.2% 61.1 31.6% +7.4%

250k or more 40.2 28.5% 54.1 28.0% -0.5%

TOTAL 141.3 100% 193.6 100% —

Source: US Census Bureau, Population Estimates Program

Share of US population by size of incorporated place, 2010-2015

Population Size

2010 2015 2010-2015

Pop. (millions)

Share of total (%)

Pop. (millions)

Share of total (%)

Change in share of total US pop. (%)

Under 25k 53.1 27.4% 53.2 26.3% -1.1%

25k to 50k 25.2 13.0% 25.3 12.5% -0.5%

50k to 250k 61.1 31.6% 64.2 31.8% +0.2%

250k or more 54.1 28.0% 59.2 29.3% +1.3%

TOTAL 193.6 100% 202.1 100% —

Source: US Census Bureau, Population Estimates Program

DOWNTOWN RESIDENTIAL GROWTH

2

Downtown residential growth: Defining the boundaries of the CBD

Sources: urbanSCALE.com, ESRI Community Analyst

Downtown residential growth: CBD 1, 2, and 4-mile radius

Sources: urbanSCALE.com, ESRI Community Analyst

Downtown population growth in 100 largest US cities, 2000-2010 & 2010-2016

Sources: urbanSCALE.com, ESRI Community Analyst, US Census Bureau, Population Estimates Program

Geography

2000-2010 2010-2016

# Gaining Residents

# Losing Residents

# Gaining Residents

# Losing Residents

CBD +75 -20 +91 -4

CBD 1-Mile Radius +66 -29 +93 -2

CBD 2-Mile Radius +58 -37 +91 -4

CBD 4-Mile Radius +54 -41 +89 -6

City +75 -20 +88 -7

Downtown population growth in selected cities, 2000-2010 & 2010-2016

Sources: urbanSCALE.com, ESRI Community Analyst, US Census Bureau, Population Estimates Program

City

Annual % Chg. (2000-2010) Annual % Chg. (2010-2016)

CBD 1-Mile

CBD 2-Mile

CBD 3-Mile City

CBD 1-Mile

CBD 2-Mile

CBD 3-Mile City

Cleveland, OH +3.6% +1.3% -1.7% -1.7% +1.2% +0.7% -0.3% -0.5%

Chicago, IL +9.7% +4.2% +0.3% -0.7% +2.4% +1.7% +1% +0.5%

Minneapolis, MN +1.9% +0.6% +0% +0% +1.9% +1.5% +1.2% +1.1%

Austin, TX +3.8% +1.1% +0.4% +2.1% +2.4% +2.1% +2.1% +1.8%

Seattle, WA +2% +1.5% +1% +0.8% +3.1% +2.6% +2.1% +1.6%

PUBLIC SECTOR LEADERSHIP

3

Cleveland HealthLine BRT

Chattanooga, TN

OKC Maps

Image credit: by Stephen Herron courtesy Crain’s Cleveland

PRIVATE SECTOR LEADERSHIP

4

Dan Gilbert & Rock Ventures (Detroit, MI)

Graham Weston & Geekdom (San Antonio, TX)

Tony Hsieh & The Downtown Project (Las Vegas, NV)

LEVERAGING HIGHER EDUCATION

5

ASU in Downtown Phoenix, AZ

CSU in Fort Collins, CO

Texas Tech University in Lubbock, TX

ASU Trip by Mike Dunn via Flickr (CC BY-NC-SA 2.0)

UTILIZING RIVERS & WATERFRONTS

6

Green Bay, WI

Pueblo, CO

Bend, OR

“Downtown Green Bay CityDeck along the Fox River" by Chris Rand via Wikimedia Commons (CC BY-SA 4.0)

CRAFT BREWING SECTOR

7

Asheville, NC

Richmond, VA

Grand Rapids, MI

Image by New Belgium Brewing via Facebook

FESTIVALIZATION

8

Austin, TX (SXSW)

Newport, RI (Newport Folk Festival)

Grand Rapids, MI (ArtPrize)

SXSW via http://sxsw.com/sites/default/files/Mindy%20Kaling-49_AmandaStronza.jpg?itok=EkLEIzL-

THE TECH SECTOR

9

Google in Austin

GE in Boston

JAMF Software in Eau Claire, WI

Green Water : Block 23 Office Tower via Trammell Crow Company

COWORKING

10

WeWork

Asheville, NC (The Collider)

Fargo, NC (The Prairie Den)

Image via WeWork

Top 10 trends impacting downtowns 1. Urbanization across the US 2. Downtown residential growth 3. Public sector leadership 4. Private sector leadership 5. Leveraging higher education 6. Utilizing rivers & waterfronts 7. Craft brewing sector 8. Festivalization 9. The tech sector 10. Coworking

QUESTIONS ?

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