top social networks
TRANSCRIPT
Not About Wine Social Networks
1. Delectable -‐ social 2. Vivino -‐ directory 3. Drync -‐ commerce 4. VinoVisit -‐ tourism 5. BoIlenotes -‐ events
About wine but Lny (tens of thousands) compared to social network audiences (tens of millions)
About “Every Social Network”
• Social Networks = content + connec>ons + interac>on • Every = the top 20+ Sites and Apps that really maCer • Ranking = es>mated Monthly Ac>ve Users on web/mobile And we’re off, from smallest to largest, sort of…
#19 Classmates
25M over 200K schools
#18 Meetups
25M over 250K groups
#17 NextDoor
25M over 100K neighborhoods
#16 MySpace
50M the original social network
now mostly bands owned by JusLn Timberlake
#15 Flickr
100M original photo sharing
losing share owned by Yahoo
#13 LinkedIn
100M largest professional network best business adverLsing
soon to be owned by Microsoc
#12 Pinterest
100M image boards
good for e-‐commerce, skews female
#11 SnapChat
150M self-‐deleLng videos
fastest growing, skews younger <20
#20 Periscope
20M live video casLng, skews younger
owned by TwiIer
#10 Vine
200M short videos, skews younger
owned by TwiIer
#9 TwiIer
300M text plus images and videos
not growing more for influencers
#8 Google Plus
300M largest search
lost social to Facebook useful for Google local/maps
#7 Instagram
400M images and videos
fast growing and skewing older owned by Facebook
#14 Yelp
100M largest local
reviews and raLngs
#6 TripAdvisor
400M largest tourist
reviews and raLngs
#5 Tumblr
500M social blogging
more of a PR/Media target owned by Yahoo
#4 Messenger
1B text chat and growing owned by Facebook
#3 WhatsApp
1B text chat and growing owned by Facebook
#2 YouTube
1B largest video search by far
owned by Google
#1 Facebook
1.5B largest social/mobile by far
spans all age groups best social adverLsing
#1 Facebook
1.5B Facebook owns
Instagram, WhatsApp, Messenger (over 50% of Top 20)
7.5B monthly users = 7.5B world populaLon
Top 20 Social Networks in the U.S.
Best for Wineries
1. Facebook – biggest 2. TripAdvisor/Yelp – reviews 3. Google Plus – local 4. Instagram – growing 5. TwiCer – easiest 6. YouTube – requires video 7. LinkedIn – for business
What to do… • Claim your profile • Post weekly content • Interact with fans
PETE HARRISON [email protected]