TOP SOCIAL MEDIA

2017 Edition

Major Drawback(s):

PINTRESTPricing: $0

· Images can be linked to specific landing pages

· Users can re-pin content and expand its reach

Major Features(s):

· 80% of users are women, a challenge for businesses to

target men· Less conversation, making it difficult to build engagement

LINKEDINPricing: $0 to $59.99/ Month

· Offers business owners the ability to research company

information without spending a dime

· Provides global access to small and large company

contacts

Major Features(s):

Major Drawback(s):· Paid subscription is quite expensive and may not be

affordable to small business owners

SNAPCHATPricing: $0

· Exclusive, One-on-One Connection with Customers· The fastest growing app in

the last couple of years· New Medium for Contests

and Giveaways· Ability to add fun Geofilters

Major Features(s):

Major Drawback(s):· Junk Mail Potential· It Leaves No Trace

GOOGLE+Pricing: $0

· Google Plus is the King of Search Engine Optimization

· Google Plus Hangouts Provide Practical Business

Value· Increased Networking

Capabilities Value

Major Features(s):

Major Drawback(s):· Still has Relatively

Low Reach· Poor Social Media

Track Record

FACEBOOKPricing: $0,

Pricing varies on advertising

· Photo albums & older posts remain on your wall.

· Can post multiple photos. · Can be as wordy

as you wish.· Businesses are even using their Facebook Page as their

blogging platform.

Major Features(s):

Major Drawback(s):· Setup of a Facebook Page is labor intensive, especially if you want it to be successful.

TWITTERPricing: $0,

Pricing varies on advertising

· Easy to make new contacts & extend your social circle

beyond your friends.·Posts, or “tweets,” enjoyed by your followers are often rebroadcast as re-tweets.

Major Features(s):

Major Drawback(s):· Tweets are a moment in time, then lost in a user’s

Twitter feed· Limited to 140

characters for a tweet

INSTAGRAM

· Seamlessly combine. Twitter, Instagram and

Facebook· Visually appealing

· Photo filters and easy to use· The ability to market to the

younger demographic· Can post multiple photos· Utilize Instagram stories· Can post engaging video

Major Features(s):

Major Drawback(s):· Only available for iPhone & Android

YOUTUBEPricing: $0

· A very user friendly interface to help manage Facebook,

Twitter, Linkedin and Google+· Smartbox inbox to view all the messages your various

social media channels

Major Features(s):

Major Drawback(s):· YouTube has a vast amount of

rules that need to be adhered so that your partnership can maintain a good standing , The amount of

rules restricts some aspects of what you can do in terms of optimization

and design on your page

Pricing: $0, Pricing varies on advertising

SOCIAL MEDIA NETWORKS

Social Media networks you can utilize for your business marketing.

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HOOTSUITEPricing: $0, $99.99/ Month

and Enterprise

· Easily manage Twitter, Facebook, Linkedin, Google+,

Wordpress & Foursquare in one place.

· Collaborate together as a team

Major Features(s):

Major Drawback(s):· Restricted to using Owly URL

shortener· Analytics reports cost extra

BUFFERPricing: $0 to $399/ Month

· Save time by schedulingposts for Facebook, Twitter,Linkedin and Google+ into

pre-chosen time slots· Easily share bits of text and images from web pages and

blog posts

Major Features(s):

Major Drawback(s):· Can only be used for scheduling posts and

checking basic analytics· Detailed analytics only

available with Business plans

POWERPOSTPricing: $199/Month,

$799/Month - Enterprise

· Makes creating, curating, and distributing your content

easier in a centralized platform for publishing

all your content.

Major Features(s):

Major Drawback(s):· High pricing model

SPROUT SOCIALPricing: $249/

Month to Enterprise

· A very user friendly interface to help manage Facebook,

Twitter, Linkedin and Google+· Smartbox inbox to view all the messages your various

social media channels

Major Features(s):

Major Drawback(s):· High pricing model

AGORA PULSEPricing: $299/ Month

to Enterprise

· Manage Facebook, Twitter and Instagram accounts in

one place and analyze performance with detailed

statistics· Facebook page apps to help

you conduct quizzes, run contests, sweepstakes, offers

and more

Major Features(s):

Major Drawback(s):· Has more Facebook features

and fewer Twitter features

POST PLANNERPricing: $9 to $49/ Month

· Finds trending and engaging content ready to be shared on

Facebook and Twitter· Content types include ‘Viral Photos’, ‘Top Content’ and

‘Status Ideas’

Major Features(s):

Major Drawback(s):· Can only be used for Facebook and Twitter

TAILWINDPricing: $9.99/ Month - Plus, $799.99/ Professional - Plus

· Schedule pins on Pinterest· Analytics to track your Pin-

terest activity

Major Features(s):

Major Drawback(s):· Can only be used

for Pinterest

VIRALTAGPricing: $24,$79/ Month and

$249/ Month

· Schedule images on Facebook, Twitter, Pinterest,

Tumblr and Linkedin· Integrates with Canva,

Picasa, Flickr, etc. to simplify sharing of visuals

Major Features(s):

Major Drawback(s):· Absence of analytics

SOCIAL MEDIA MANAGEMENT TOOLS

Social Media management tools are essential as they make it easy to schedule postsand communicate with followers and fans.

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WISELYTICSPricing: $0

· Detailed basic and advanced analytics to measure your

Facebook page performance· Monitor competitors’

Facebook pages

Major Features(s):

Major Drawback(s):· Can only be used for

Facebook· Pages need to have a minimum of 400 ‘Likes’

for tool to work

TRUESOCIALMETRICSPricing: $350/ Month

to Enterprise

· Detailed analytics for Twitter, Facebook, Google+, Wordpress, YouTube,

Linkedin, Tumblr, Instagram, Slideshare, Vimeo, Pinterest

and Vine· Determines posts your audience engages with

Major Features(s):

Major Drawback(s):· User interface needs an

upgrade

SIMPLY MEASUREDPricing: $500/ Month, $800/ Month and $2000+/ Month

· Social analytics for Facebook, Twitter, Google+, Instagram, YouTube, Vine,

Linkedin and Tumblr· Social ads analytics and cross channel analytics

Major Features(s):

Major Drawback(s):· High pricing model

SOCIAL BAKERSPricing: $120/

Month to $480/ Month

· Monitor activity for Facebook, Twitter, Instagram,

Linkedin, YouTube and VK· Track competitors’ social

performance and compare it with yours

Major Features(s):

Major Drawback(s):· High pricing model

SUMALLPricing: $99/ Month

· Works with 50+ platforms· Connect an unlimited

number of accounts and view all their metrics in one place

Major Features(s):

Major Drawback(s):· No featured to track

competitors’ social media accounts

GOOGLE ANALYTICSPricing: $0 and $150,000/

Year

· Track performance of social media marketing campaigns such as conversions on your

website· Track website traffic referred

by social networks

Major Features(s):

Major Drawback(s):· Sophisticated tool which

requires plenty of training and practice to understand

BITLYPricing: $0

· Shorten links to increase share-ability

· Track clicks and shares on links

Major Features(s):

Major Drawback(s):· Very basic analytics

PERCHPricing: $0

· Makes it easier to keep track of Facebook, Instagram,

Google, Yelp, Twitter, and Foursquare activity with the

mobile app· Watch other business in your

neighborhood· Personalized assessment

Major Features(s):

Major Drawback(s):· Only for moble, not web

SOCIAL MEDIA ANALYSTICS TOOLS

Every social media account has a unique set of fans therefore it is necessary to understand how they behave using social media analystics. Understanding your fans will

help you give them what they want.

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SHORTSTACKPricing: $0 to $499/ Month

· 50+ templates and 30+ themes to help set up

campaigns· Integrates with many

popular email marketing platforms to simplify lead

generation

Major Features(s):

Major Drawback(s):· Requires time and

training to figure out how to navigate the tool

HEYOPricing: $25/ Month

and Agency Plan

· Easy to use drag and drop builder

· Widgets help you quickly install contact forms, share

buttons and payment options

Major Features(s):

Major Drawback(s):· Need to subscribe to Agency Plan to publish to more than

one Facebook page

TABSITEPricing: $29.95/ Month to

$299.95/ Month

· Apps can be embedded on websites, blogs and

on Facebook

Major Features(s):

Major Drawback(s):· Too many options can

confuse some users

WOOBOXPricing: $30 to $500+/ Month

· Apps for running sweepstakes, photo

contests, polls, group deals, quizzes and more

· Includes Facebook ad tools to easily promote campaigns

Major Features(s):

Major Drawback(s):· User interface needs

to be improved

BUZZSUMOPricing: $79/ Month, $239/ Month and $559+/ Month

· Find the highest shared content on Facebook,

Linkedin, Twitter, Pinterest and Google+· Analyze and compare competitors’ content

performance

Major Features(s):

Major Drawback(s):· High pricing model

EPICBEATPricing: $97/ Month, $247/

Month and Enterprise

· Perform Research to find topics your audience

wants to read· Social research function to ensure your content is

optimized for social media sharing

Major Features(s):

Major Drawback(s):· High pricing model

· User interface needs to be improved

SOCIAL MEDIA CAMPAIGN TOOLS

Run attractive contests, offers and several other campaigns with easy to use social media campaign tools.

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CONTENT CREATION TOOLS

Creating and sharing your own quality content plays a vita role in a social media strategy. Content creation tools ensure you write

shareable content your audience wants to read.

Major Drawback(s):· Training and practice

required to understand how tools works

PICMONKEYPricing: $3.99/ Month or

$8.99/ Month

· Create or edit attractive visual content for your social media channels in minutes.

· Directly share your visual content onto

Facebook, Twitter, Pinterest, Flickr and Tumblr

Major Features(s):

Major Drawback(s):· Absence of grid lines

makes it hard to determine if elements are lined up correctly

CANVAPricing: $0 or

$12.95 / Month

· Templates with pre-set dimensions to help you quickly create various visuals (posts, cover images, ads, etc.) for

different social media.· Several images and photos

Major Features(s):

PHOTOSHOPPricing: $9.99/ Month,

· Advanced features and fonts to help you create

professional looking images for your social media

Major Features(s):

Major Drawback(s):· Requires a lot of training and practice to understand

all the features

ILLUSTRATORPricing: $19.99/ Month

· Create and modify unique vector graphics for your social

media channels· Several features and fonts to help create professional

looking images

Major Features(s):

Major Drawback(s):· Requires a lot of training

and practice to understand all the features

· Very basic screen video recording ability · Very high priced

SNAGITPricing: $49.95/ Life and

$24.95/ Upgrade

· Several options to simplify taking attractive screen-shots

of your screen.· Line, Arrow, Call out, Pen and several other tools to

modify screen shots

Major Features(s):

Major Drawback(s):

SKITCHPricing: $0 / $34.95 / Month

or $69.99 / Month

· Finds trending and engaging content ready to be shared on

Facebook and Twitter· Content types include ‘Virual

Photos’, ‘Top Content’ and ‘Status Ideas’

Major Features(s):

Major Drawback(s):· Can only be used for Facebook and Twitter

CAMTASIAPricing: $199 or

Upgrades cost $99.50

· Records high quality videos of your screen

· Advanced editing features to trim videos and get rid of

unwanted sounds

Major Features(s):

Major Drawback(s):

CREATIVE MARKETPricing: Starts at $2

· Marketplace for purchasing ready to use graphics, fonts, photos, templates and more· Purchase design assets that can help you quickly create quality social media visuals

Major Features(s):

Major Drawback(s):· Many designs assets

only work with software like Photoshop and Illustrator

VISUAL CONTENT CREATION TOOLS

Visual content drives the highest engagement on many social networks. Visual content creation tools make it easy to create high quality visual

content your followers will enjoy.

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FEEDLYPricing: $0 and $5/ Month

· Subscribe to RSS feeds of blogs and see all their posts

in one place· Integrates with apps like

buffer, hootsuite and linkedin to simplify sharing

Major Features(s):

Major Drawback(s):· Browser extension doesn’t always work

LISTLYPricing: $0, $9.99/ Month and

$9.99/ Month/ User

· Find lists consisting ready to share content created

by others· Create unlimited lists of

content to share later

Major Features(s):

Major Drawback(s):· Private lists can only be created with paid version

STUMBLE UPONPricing: $0

· Discovery engine that finds and recommends content to users. All you have to do is

select a few interests, and hit the ‘Stumble’ button and the platform will show you pages

relevant to your interests

Major Features(s):

Major Drawback(s):· Too little of interests to

choose from

POCKETPricing: $0 and $4.99/ Month

· Save content like blog posts, videos, images and any other

web pages so that you can view and share them later· Easily save with browser extensions. It is integrated into 500+ apps like Twitter,

Pulse and Flipboard

Major Features(s):

Major Drawback(s):· Content saved is visible to everyone. Can only be made private with a paid account

FLIPBOARDPricing: $0

· View images, videos, blog posts, social media updates and other forms of content

in one place· Save and organize

interesting content using the flip feature

Major Features(s):

Major Drawback(s):· Hard to find old content once feed gets refreshed

DROPBOXPricing: $0

· Upload content in the form of images, videos and files

and access them from anywhere

· Get 2GB of free space on joining and earn 16GB more

for free

Major Features(s):

Major Drawback(s):· No on-line editor to

edit files directly

GOOGLE DRIVEPricing: $0 to $299.99/ Month

· Upload documents, photos, videos, and other types of files or directly save them

from Gmail· Get 15GB free space on

joining

Major Features(s):

Major Drawback(s):· Memory issues as files disappear sometimes

ICLOUDPricing: $0 to $9.99/ Month

· Store images, PDF’s, spreadsheets and other kinds of documents and easily access them from

various devices

Major Features(s):

Major Drawback(s):· You only get 5GB free space

with the free plan

CONTENT FINDING & SAVING TOOLS

Along with your own content you must share content created by others. Content finding tools help you locate and save content which can be shared later.

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SHAREAHOLICPricing: $0

· Add Facebook, Twitter, Google+, Pinterest, and many

more share buttons to your blog posts and web pages· Social analytics help find your most popular content,

top referring social networks and most influential sharers

Major Features(s):

Major Drawback(s):· Shareable images option only lets you add ‘Pin It’

button to images

ADDTHISPricing: $0 to $75/Month

· Desktop and mobile optimized share buttons to

encourage sharing of content· Analytics dashboard displays

content that received the most engagement, traffic,

shares, etc

Major Features(s):

Major Drawback(s):· Pro version should be upgraded to show more

detailed analytics

SUMOMEPricing: $0 to $119/ Month

· Smart share buttons feature displays only the most

popular share options on a per page basis

Major Features(s):

Major Drawback(s):· Costs $5/ Month to get rid of the Sumome badge that is installed on your website along with the free version

· Pro share features cost $20/ Month

SHARETHISPricing: $0

· Easily install social media share buttons to platforms

like Wordpress, Tumblr, Blogger, Drupal and more

· Social analytics to determine how your content performs on

different social networks

Major Features(s):

Major Drawback(s):· Absence of image share

buttons

EVERNOTEPricing: $0, $34.99 / Year

or $69.99 / Year

· Save articles, notes, photos and screen-shots

for later viewing· Work Chat feature helps you

collaborate on projects

Major Features(s):

Major Drawback(s):· Browser version not as user

friendly as the app

WUNDERLISTPricing: $0, $4.99/ Month and

$4.99/ user/ Month

· Create to-do lists and break down each task into smaller subtasks

· Set due dates and reminders to ensure you complete tasks

Major Features(s):

Major Drawback(s):· No option to archive lists

CONTENT SHARING TOOLS

Content sharing tools make it easy for both your audience and you to share the content you create to ensure it gets maximum engagement and traffic.

SOCIAL MEDIA PRODUCTIVITY TOOLS

Social media can distract you and upset your productivity. Social media productivity tools

ensure you do what you’re supposed to.

52 TOP SOCIAL MEDIA TOOLS FOR BUSINESS • 2017 EDITION