“top social gaming trends in 2011″
DESCRIPTION
What are the most important trends for social gaming in 2011? Will user acquisition cost continue to go up? What about the number of transaction, have they increased as FB credits mature? What about new games being developed, what genre will be most popular? What about branding, will more games start leveraging popular movies and celebrities? What about geographic, which countries/platform are growing most aggressively? Rex Ng, CEO of 6waves will discuss these emerging trends and their ramification for developers.TRANSCRIPT
Private and Confidential
Casual Gaming Trends
May 2011
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Introduction to 6Waves
From game developer to publisher
StartedAs
Developer
DifferentiatedBy
Localization
Switched To
Publishing
Funded By
Insight
Expand Reach
and Platforms
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Agenda
GamesBrandingPaymentMonetizationUsers marketsCross platform
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Games
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A Crowded Space…
New developers jump-in as Facebook replaces declining Social Networks (Myspace, Orkut, VZ, ect..)
New entrants from traditional browser game developers (Nexon, Game Duell, ect..)
Maturing Facebook gamers and high ARPU push developers to launch new types of Facebook games
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From Subscription To Free-to-play
Casual games “Hiden object” and “connect 3” games
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Hardcore games
MMO games3D Unity Platform games
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Branding
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Brands Matter!
Need to differentiate into a crowded gaming market
Leverage existing fan base on FacebookFacilitate user’s conversion and virality Improves payrate and monetization
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• Brad Paisley: 2 Million fans on Facebook !
Celebrities
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TV Shows
Leverage popular series or TV shows
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Sports
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Branded Virtual Goods
The new monetization frontier….Snoop Dog on Weeworld
Cascadian Farm on Farmville
Mafia War and Public Enemy
Gagaville on Farmville
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Payment
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One currency to rule them all..
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Facebook Credit adoption
Pay Rate
Switched to FBC as in-game currencies
Source: 6waves Internal
Significant increase in Pay Rate
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Improved monetization
Launch of prepaid card and gifts cardsFrictionless Credits Micropayments“Buy with friends”International reach (My Card)
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Monetization
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MAU vs. Paying Users
MAU (index)Pay Users (index)
Source: 6waves Internal, Q1’11
Growth in Paying Users compensates MAU decline
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ARPU Trend
ARPU (index)
Source: 6waves Internal, Q1’11
Better games directly impact bottom line
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Users Markets
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Limited growth for mature markets US, UK, FR and TW
Mature Markets
United States
United Kingdom
France Taiwan
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Emerging markets grow both FB user and gamers
Rising stars in 2011
Russia Turkey
Saudi Arabia
Brazil
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Cross-platform gaming
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Complement Web Offer
Mobile access by 200 Million users Offer on IOS (iPhone & iPad) and
AndroidCompanion (light version)
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Thanks!