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The Growth of Online Retail

EVERYONE GO O GLES

SO CIAL MEDIA MAT TERS

20131.25 trillion dollars

20141.5 trillion dollars

Worldwide online retail sales have beenrising steadily for the past several years.

20%In 2013 online sales rose

2013 US Online Spending

14% For comparison, total consumerretail spending in the U.S. grewby mere single-digits.

Continuously managing youronline brand is an important

key to business success.

Traditional Branding vs. Online Branding

It is vital to determine what customers will search for,what devices and networks they will be using,

and how often and when.

How consumersactually perceive it

How the brandwants to be seen

If you don’t control your brand online, someone else will.

When consumers have something to say about a brand,they tend to say it online.

MOBILE IS ON THE RISE

of brand marketers are developingsocial media strategies but are stillstruggling to execute

Global e-commerce sales madevia mobile devices are expected to top

in 2018.

What Do I Need to Consider?

Why Should I Care?

Don’t Forget About Mobile Email

Send

C O U P ON

44% of email recipients made at leastone purchase last year based ona promotional email.

of consumersopen emailsfrom companies.82%

4.3 million

The Key Channels

Websites SearchMarketing

MobileContent

SocialMedia

EmailMarketing

of brands surveyed admitted to being“seriously” committed to delivering the bestpossible online user experience (UX).

only 18%

What comes up in Google searchesfor your brand can a�ect your

company’s livelihood.

2016

# of email accounts

EMAIL RULES

Annual Number of Google Searches: Average Searches Per Day: IN2013

people say they made use of acoupon or discount from a

marketing email in the prior week.

$1 $44.25invested yields

Average Return on EmailMarketing Investment

See Attachment

Your Brand @Your Brand · 44m Social media accounts for almost one-quarter of all thetime that U.S. citizens spend online.

Your Brand @Your Brand · 52m Consumers are 71% more likely to buy from a brand thatthey follow on social media compared to one that they don’t.

22.5%

23%

For perspective, that was roughly

in 2013. CHECKOU T

$638 billion

the entire size of the world'se-commerce market

3.6 million2013

Your Products, Your Pricing

SOURCE: comScore, Digiday, Salesforce

Price is also an important part of brand identity.

Is your pricing protected?

Contact us for more information about WisePricer and WiseMapper

Any disconnect between the two is room for growth.

WiseMapper lets manufacturers preserve their brand by monitoringproduct pricing across thousands of online retailers