top of the pops
TRANSCRIPT
The media pack
for ‘Top of the
Pops’ magazine is
much more
simple that the
others I have
looked at. It is
not a full media
pack, it is just
information that
is displayed on
the magazines
website. It is
hard to find and
then fairly
disappointing so I
don’t think it is
being put to its
best use! There is
not much
information for
the readers to
look at
compared to
other
magazines, and
you cannot
download it as
one pack which is
a disadvantage.
The way it is
displayed is also
boring, I think
they should of
used the same
colours as are
used within the
magazine, such as
The first
information that
is provided for
the readers is
data about main
points of the
magazine such as
their readership
and percentages
of what gender it
is most suited to.
The information
shows that its
target audience is
mainly females
although there is a
small amount of
males that
purchase the
magazine. It also
tells us that they
are between the
ages of 11-15 so the
magazines
contents has to be
suitable for them
to see, it could
also affect the
way the articles
are written as the
jargon could
This tells me that the magazine
costs £2.99 to purchase, I could
base my magazine on this price
as it will be in competition with
mine as they are for the same
market, and I think they are
offering a reasonable price as
they have to take into
consideration who is going to be
buying it.
This also provides
figures which
readers may want
to find out or
potential readers.
The information
provided on this tab on
the website is for
people that may want
to place adverts in the
magazine. The other
two media packs I have
analysed have also
included this, so it
must be a useful thing
for the readers to
have. I think this is
because it stops people
contacting the
magazine itself and
constantly asking for
the details so instead
they are provided in a
simple format that is
easy to pull the right
information out of.
It shows the rates of
different aspects of
displays and inserts
that could be chosen.
Which people may want
to know before
choosing to place an
The media pack is very small and therefore doesn’t contain
much information at all, compared to the others I have
looked at. I think the magazine should have spent more
time providing a useful tool for their readers as it may
help them. The information is kept to a minimum although
on the website there is the option to download files that
have extra details such as the one above. They are for the
use of media buyers or advertisers so that they can find
more out about how to do things and ad specifications. I
think this is useful although they should put it all together
in an online media pack that can be downloaded easily as
one. The information within the files is much more detailed
than what is available on the website. It gives links that can
take you further to help you do things, which will help the
magazine get more money through people advertising. This
is useful for me as it shows ad specifications which I could