top of stack jcsiwebinar final 090708104450 phpapp01
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Top of the
Stack Resumes
Webinar Presentation
July 8, 2009
Presenter: Christine Farmer, Resumes for Results
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Christine Farmer 2009 Permission requested for reproduction or distribution.
JCSI is a recruitment consulting firm working with emerging companies
and Fortune 1000 organizations
CareerAssist initiative to offer guidance and information to thecandidates we work with
About JCSI
JCSICareerAssist.wordpress.com twitter.com/CareerAssist
Blog Twitter Facebook Page
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Top of the StackResumes
5 Ways to Break Through
a Noisy Job Market
Christine Farmer
Founder/Principal Consultant
mailto:[email protected]:[email protected] -
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Christine Farmer 2009 Permission requested for reproduction or distribution.
Agenda
Break Through the Noise Job Search Challenges
Branding YOU, Inc.
5 Ways to the Top
Resume Components Resume Goal and Purpose
Content and Format
Market & Self-Assessment
Writing for Impact Ready for Hire!
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Christine Farmer 2009 Permission requested for reproduction or distribution.
Economics of supply & demand
Stand-out in a noisy job market
Avoid the black hole
Employers seek best-of-the-best
The most important document in your career
Job Search Challenges
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Christine Farmer 2009 Permission requested for reproduction or distribution.
Interesting Facts
3 seconds to make a positive impression
10-30 seconds to review a resume
1-in-245 resumes result in an interview
80% are screened solely with the resume < 1% keep or respond to unsolicited resumes
84% say
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Christine Farmer 2009 Permission requested for reproduction or distribution.
8 Laws of Personal Branding
Specialization
Leadership
Personality
Distinctiveness
Visibility
Unity
Persistence
Goodwill
Source: Peter Montoya - http://www.petermontoya.com/mt_who_and_what/index.asp
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Christine Farmer 2009 Permission requested for reproduction or distribution.
Branding YOU, Inc.
Self-Assessment Know yourself, your competition and your value-proposition
Create a compelling story about YOU Experiences, talents, attributes, skills Passions, values, work ethics
Your message communicated consistently Across multiple venues, vehicles and media Resume hard copy, on-line, modified versions Social networking LinkedIn, Facebook, Twitter, etc.. Elevator pitch personal/professional networking
Success is achieved when it Invokes a positive reaction and action is taken!
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Christine Farmer 2009 Permission requested for reproduction or distribution.
5 Ways - Getting to the Top
1 Illustrate your unique value proposition
2 Make key points early ANDupfront
3 Select formats to show off strengths
4 Use text that makes a human connection
5 Strategic execution -confluence of contacts
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Christine Farmer 2009 Permission requested for reproduction or distribution.
Truthful Honest, accurate, verifiable
Tone Action words, your vernacular & personality
Expertise and Experience Industry standard disciplines, practices, tools, methods Your innovative solutions, strategies, tactics
Differentiation How did you made a difference? What value did you create? What YOU did that NO ONE ELSE accomplished?
Accomplishments S-O-A-R (S)ituation (O)pportunity and obstacles (A)ctions taken (R)esults - size, scope, depth, reach
Content
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Christine Farmer 2009 Permission requested for reproduction or distribution.
Choice Chronological vs. Functional vs. Combination Clean
Easy to read
Check Spell and Reality
Concise 2 pages (CV/Technical+ and Legal -)
Consistent
Text, titles, bolding, underlines Copies
Hardcopy - MSWord, Adobe Online - ACSII Text, Scannable Internet Presence -LinkedIn, Twitter, Facebook
Format
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Christine Farmer 2009 Permission requested for reproduction or distribution.
High-Impact Structure
Chronological/Combo Name
Headline
Summary
Expertise
Accomplishments
Experience
Education, Prof. Development, Training
Certifications/Licenses
Honors/Commendations/Awards
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Christine Farmer 2009 Permission requested for reproduction or distribution.
JOHN H. STARR, CPA1001 Avenue of the Americas New York, New York, 01001 555-121-5554 [email protected]
FINANCIAL MANAGEMENTAccounting Management Financial Management Controllership
A senior financial manager with exceptional leadership and keen business partner skills. Manages and influences withaccountability and accuracy. Results-driven and focused on improving operations and efficiencies. Makes tough decisions underhigh-pressure.
SELECTED MAJOR ACCOMPLISHMENTS
Appointed and served as Financial Advisor to CEO/Owner of privately held $800 million corporation.Maximized owners net worth by 20%. Realized more than $10 million in savings and eff iciencies.Researched and identified oversight in charge-back expenses to Fortune 500 customer. Recouped $4 million to the bottom-line.Advised and managed $5 million loan repayment in only 6 months. Ensured proper financial reporting and integrity of operations.
Investigated and secured $1 million in overdue sales taxes from commercial rental property. Repayment saved 5% annually.Served as Commander in U.S. Army National Guard. Directed 35-soldier Medical Evacuation unit in Bagdad, Iraq for 12 monthsPiloted black-hawk helicopter. Managed 108 emergency rescue operations for United States service men and women.
Accounting Management Financial Management ControllershipGeneral Ledger Accounting Planning, Analysis & Reporting Sarbanes-Oxley & GAAPCash Management Budgeting & Forecasting Policies & ProceduresAccount Reconciliation & Closing Variance and Investment Analysis Internal/External AuditsForeign Subsidiary Consolidation Productivity & Cost Controls Tax Preparation & Filings
PROFESSIONAL EXPERIENCE
STARR INTERNATIONAL WORLDWIDE COMPANIES,$800 million accounting firm. New York, New York
Financial Advisor to Chief Executive Officer 2003 PresentDirected accounting & financial management functions. Executed due diligence in accounting principles, practices, procedures.Managed general ledger accounts and reconciliations, monthly closing schedule.Led cash management operations, fixed assets, loan covenants, accounts receivable/payable and payroll.Prepared for executive review monthly, quarterly and annual forecasts, budgets, reports and financial statements.
Coordinated audits in compliance with GAAP regulations with no significant findings or commentary.
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Christine Farmer 2009 Permission requested for reproduction or distribution.
JOHN H. STARR, CPA1001 Avenue of the Americas New York, New York, 01001 555-121-5554 [email protected] Page 2.
STARR INTERNATIONAL WORLDWIDE COMPANIES, (CONTINUED)Finance Manager 2000-2003Managed non-core business interests, real estate, personal assets, retirement, succession and tax planning for S-Corporation.Directed accounting management for $10 million real estate (commercial and residential) and leasing company operations.Provided real estate investment analysis and coordinated purchase transactions with owner, property managers & legal counsel.Directed estate planning including, grantor retained annuity trusts, investment trusts, leasing and offshore entities
WHITE & WHITNEY ASSOCIATES, Certified Public Accounting firm. New York, New York. 1998-2000SupervisorSupervised staff on audit engagements including non-profit, government agencies, and government compliance.Reviewed and prepared federal and state income tax returns; individual, partnership, S-Corporation, and corporate returns.
STERLING, GOODMAN AND HOOVER,Certified Public Accounting firm, New York, New York 1996-1998Senior AccountantCompiled and audited various organizations, including commercial real estate property management and constructionPlanned, organized and served as in-charge accountant for $200M corporation.Analyzed and prepared interim and yearly f inancial statements. Forecasted and reported profit-and-loss and cash flow.Compiled comprehensive reports for submission to state agencies.Oversaw monthly G/L closing entries, ADP payroll system and sales and use tax compliance.
UNITED STATES ARMY NATIONAL GUARD, OTIS ANGB, Cape Cod, Massachusetts 1998 PresentMajor, Commander of Medical Evacuation Company.
Dedicated 22 years of service, including 17 years as a commissioned officer.Deployed as Commander of 35-soldier MedEvac unit in Bagdad, Iraq in support of Operation Steel Curtain Mission. Trained as black-hawk pilot.
EDUCATION/CERTIFICATIONSCertified Public Accountant (CPA), State of New York, 1997.Bachelor of Science, Business Administration, Union College, 1996.
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Christine Farmer 2009 Permission requested for reproduction or distribution.
Get Startedor Re-started Homework
Research your target companies and jobs
Content:
Strategic inner work
Professional inventory strengths and weaknesses
By section, ask questions to reveal answers
Format:
Choose the optimal format for your message
The Pay Off Builds your confidence in the mission
Prepares key messages for resume and the interview
Primes your differentiation in companys terms
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Christine Farmer 2009 Permission requested for reproduction or distribution.
What companies are you targeting? www.hoovers.com/free
www.google.com/top/business
What companies are hiring? What jobs are available? Job boards
Company websites Direct and Agents Network with companies and employees via LinkedIn, Facebook, Twitter What titles and job descriptions interest you?
www.occupationalinfo.org
What is the job description terminology?
Convert company specifics to new target Find examples of resumes with same targeted job
description Skills, talents, accomplishments, experience
Market Research
http://www.hoovers.com/freehttp://www.google.com/top/businesshttp://www.occupationalinfo.org/http://www.occupationalinfo.org/http://www.google.com/top/businesshttp://www.hoovers.com/free -
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Christine Farmer 2009 Permission requested for reproduction or distribution.
Self-Assessment
What
are your goals short and long term? new or existing responsibilities will you experience? skills do you have vs. need to develop? makes you unique or extraordinary?
Inventory of your skills vs. job requirements T account and map 1-for-1
Maximize your job prospects Step out of your comfort zone Transfer your skills into jobs available
What job titles are you targeting? Exact Modified
New Will this job be at the right level? Next position and long term? Short-term win long term obstacle? Or survival
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Christine Farmer 2009 Permission requested for reproduction or distribution.
Take Inventory
Job Description
Skills
Tools Techniques
Technologies
Systems
Strengths
Your Experience
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Christine Farmer 2009 Permission requested for reproduction or distribution.
Write for Impact
Name
Headline
Summary
Expertise Accomplishments
Experience
Education, Prof. Development, Training
Certifications/Licenses Honors/Commendations/Awards
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Christine Farmer 2009 Permission requested for reproduction or distribution.
Your marquis to attract a hiring manager/agent May match job description title exactly, if qualified Use industry standard titles vs. internal company titles Objectives are less popular -Me vs. company-centric
Sub-Head Directs reader to your key areas of expertise 3 major areas may be re-prioritized based on job sought Powerful impact if spot on
Headline
MARKETING MANAGEMENTIndustry Innovation Turn-Key Execution Achieves Results
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Summary
A short paragraph about your fit List 2-3 major functional areas of focus and experience. How many years in this area? What are the major transferable skills?
Knowledge, methodologies, tools, techniques
Who did you work with, engage, support? Customers, partners, vendors, executive clients
What personal virtues best describes you? Determination, perseverance, enthusiasm, drive, collaboration,
innovation, dynamism, clear communications, analytics etc Action Word List - http://owl.english.purdue.edu/owl/resource/543/02/
Senior marketing leader Big-picture thinker with creative, recurring, results-driven tactics Innovates break-through, first-in-industry campaigns Passionate execution and precision On-strategy, on-time, on-budget Pragmatic acuity in business, financial, project and management Articulate, fact-based negotiator, decision-maker, influencer across management levels.
http://owl.english.purdue.edu/owl/resource/543/02/http://owl.english.purdue.edu/owl/resource/543/02/ -
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Christine Farmer 2009 Permission requested for reproduction or distribution.
Key words to match up with requirements List 2 or 3 columns with strategic major headings
Left column is usually the highest priority
List models, methods, procedures, standards,
functions, tools, techniques, processes, models,metrics, industry standard practices, protocols,systems, technologies
Strategic Execution Lead Generation Communications
Business Plans Merchandising Web DesignProduct Launch Promotion Customer Events
P&L/Forecasts Channels Media Relations
Areas of Expertise
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Big, bold career-making achievements 3-5 major efforts in scope, depth and numbers Success stories despite obstacles and road-blocks Bottom-line value - revenue, savings, productivity, efficiencies,
expansion, consolidation Attaboys and any other testimonial quotes Example:
(S) Field needed technical training. Only 1 in 3 techs receive proper training fromCorporate
(O) $250K funding eliminated for travel & materials (A) Suggested and developed web-based training (R) 300 field techs trained. Customer satisfaction increased from 60%-95%. Revenue
increased 20%. Other areas interested.
Proposed and created companys 1st web-based training series 48 US; 4 in AMEA; 12 in Europein 3 months. Preserved $250K in expenses. Revenue increased by 20%. Customer satisfactionratings increased by 58%.
Accomplishments
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Experience Value-add to get the job done
Titles, company names and dates
1 sentence describing the company
2-3 lines job, focus, responsibility, scope, budget, size.
3-6 bullets on key experiences with bottom-line impact
What was the experience? What was the deliverable or solution? Who benefited? With whom did you support, leverage, engage,optimize? How was this managed, communicated, resolved?
Ask WHICH RESULTED IN?for each bulletMARKETING MANAGER January 2003 PresentElectronics, Inc.,a $225M global consumer electronics provider. New York, NY.
Developed and executed innovative marketing strategies, plans and programs, including, branding; pricing andpositioning; advertising; merchandising; communications and channel programs. Managed $2.5M budget.
Led new, worldwide product launch team. Achieved$5M in new sales - 175% revenue increase revenue in 3 years;10% average market share growth.
Developed companys 1st integrated, promotion calendar and planning tool. Increased sales efficiencies by 98%.Reduced $1M in headcount and operating costs.
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Last, But Not Least
Education, Prof. Development, Training Dates may be removed based on circumstance
Certifications/Licenses Scientific or technical professions may lead on page 1
Professional Honors/Commendations/Awards Scope and reason for achieving award
Personal Achievements vs. Interests Separate section Based on relevance or illustration of your message, brand and
differentiation
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Branding in review
Develop and execute your job search strategy
After you land the interview
Touch-base and prep your references
A marathon not a sprint but perseverance pays off!
Ready for Hire!
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Thank You!
Christine Farmer
Your QuestionsSubmit your questions in the box on the right of your screen