top banks in turkey lose market share in favor of smaller players
DESCRIPTION
Top banks in Turkey lose market share in favor of smaller players. Major banks are: Türkiye Cumhuriyeti Ziraat Bankası A.Ş. Türkiye İş Bankası A.Ş. Türkiye Garanti Bankası A.Ş. Akbank T.A.Ş. Yapı ve Kredi Bankası A.Ş.TRANSCRIPT
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Inteliace Research
Ban
king M
arket in Tu
rkey, 2014–2016
15.7 13.8 12.5 12.7 13.2
13.7 13.9 13.5 12.9 12.7
12.9 12.6 12.3 12.0 11.8
11.8 11.5 12.0 11.2 11.3
8.8 9.3 9.4 9.1 9.2
37.1 38.8 40.2 42.1 41.9
2010 2011 2012 2013 14H1
RECENTLY, MOST OF MAJOR BANKS HAVE BEEN LOOSING MARKET SHARE IN FAVOR OF SMALLER PLAYERS
100%= 1007 TRY billion
1218 1371
• Most of top banks have been loosing market share since 2010, while smaller institutions (represented by the category: „other”) have grown significantly.
• Smaller banks are winning market share thanks to better adjustment to clients’ needs and more aggressive sales.
1732 1729
Other
PARTICIPATION BANKS EXCLUDED
Share of TOP 5 banks by assets, 2010-2014 H1 in percent, totals* in TRY billion
* Market shares and totals do not take into account Participation banks Source: BDDK, TCMB, Inteliace Research
1
Türkiye İş Bankası
T.C. Ziraat Bankası
Akbank T.
Yapı ve Kredi Bankası
Türkiye Garanti Bankası
Change of share in pp, 2010-2014 H1
-2.5
-1.0
-1.1
-0.5
0.3
+4.8