top banks in turkey lose market share in favor of smaller players

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Top banks in Turkey lose market share in favor of smaller players. Major banks are: Türkiye Cumhuriyeti Ziraat Bankası A.Ş. Türkiye İş Bankası A.Ş. Türkiye Garanti Bankası A.Ş. Akbank T.A.Ş. Yapı ve Kredi Bankası A.Ş.

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Page 1: Top banks in Turkey lose market share in favor of smaller players

Inteliace Research

Ban

king M

arket in Tu

rkey, 2014–2016

15.7 13.8 12.5 12.7 13.2

13.7 13.9 13.5 12.9 12.7

12.9 12.6 12.3 12.0 11.8

11.8 11.5 12.0 11.2 11.3

8.8 9.3 9.4 9.1 9.2

37.1 38.8 40.2 42.1 41.9

2010 2011 2012 2013 14H1

RECENTLY, MOST OF MAJOR BANKS HAVE BEEN LOOSING MARKET SHARE IN FAVOR OF SMALLER PLAYERS

100%= 1007 TRY billion

1218 1371

• Most of top banks have been loosing market share since 2010, while smaller institutions (represented by the category: „other”) have grown significantly.

• Smaller banks are winning market share thanks to better adjustment to clients’ needs and more aggressive sales.

1732 1729

Other

PARTICIPATION BANKS EXCLUDED

Share of TOP 5 banks by assets, 2010-2014 H1 in percent, totals* in TRY billion

* Market shares and totals do not take into account Participation banks Source: BDDK, TCMB, Inteliace Research

1

Türkiye İş Bankası

T.C. Ziraat Bankası

Akbank T.

Yapı ve Kredi Bankası

Türkiye Garanti Bankası

Change of share in pp, 2010-2014 H1

-2.5

-1.0

-1.1

-0.5

0.3

+4.8