Top 9 Tips for Email Marketing

Today I want to share with you some tips for email marketing. Email marketing can be the most powerful strategie, if you are using it right.Here are the Top Nine Tips for e-mailings that generate more sales.

1. Set specific objectives

With e-mail marketing you get immediate feedback on the success of your campaigns by the open and click rates. But where it really matters in the end, the movement of the receiver is to conversion in the marketing-sales pipeline.

There are receivers in different stages of the purchase process: from superficial to interested buyer looking for a good price-performance ratio.

Define the conversion moments that are relevant to your organization and focus your e-mail in here. By then measuring your conversions, you are better able to chart the results of your email marketing activities and provide your management information.

2. Create relevant content

Make sure your posts are relevant to your receiver, otherwise it is dropped. The three key elements of relevant content are: aanspekende content, timely communication and segmentation. Start by delivering consistent content and streamline processes wherever possible to get quality content.

Then combine the data from your CRM system, for example, sales data to your e-mail file to identify moments where you can help your relationship. Finally, enter your procedures that ensure that you apply Lead Nurturing principles: (automated) sending messages at exactly the right time to the right person, taking into account the (sales) phase in which the person resides.

Thereby feed the funnel. Always the contents of your message are immediately obvious to the recipient must be brief and clear.

3. Integrate social media

The online communication of most recipients no longer just about email, but also via Twitter, Facebook, LinkedIn. Be sure to share in any case that your content is through these social platforms. You do this by including a share button to your content. Additionally, you can actively participate in discussions.

If you maintain your own page, it is additionally possible to enter into a genuine dialogue with your audience; what do they think of your products or services and what ideas are. Take in each e-mailing a link to your page to recruit more followers and fans.

4. Make your e-mailings ‘mobile proof’

The rise of mobile devices such as the smartphone and the tablet is unstoppable. Please note that you are also recipients of their email read on these platforms. There are several tools available that you can see how many of your recipients mobile reading your email.

Also, you can test how you come across various mobile platforms mail. Your messages should also be legible on smaller screens. Links are clicked by the thumb and not with a cursor of a mouse, so make a clear call-to-action with enough space to click. (Also read: 5 steps to email campaigns for mobile)

5. Keep your deliverability eye

All your effort is for naught if the message does not arrive at the receiver. Guard your relationship with ISPs (Internet Service Providers) and make sure that your reputation remains good.

This is accomplished with a clean directory, where previously bounced and unsubscribed addresses removed. Stick to the email code and be relevant, you avoid spam complaints.

6. Use short subject lines

The subject line is in most e-mail programs no more than 50 positions. That’s the length that should have your core message. Think of headlines that are provocative short.

Do not create false expectations, but make sure that the recipient will recognize immediately the subject line after opening the message.

7. Work with established procedures

Provide consistent quality by using standard procedures for content creation. It works easy to use a matrix in which the various groups are housed with their different objectives and information needs. Divide responsibilities among the members of a team of editors.

8. Use a good tool

Minimum ESP (Email Service Provider) must provide facilities for creating and uploading of address lists, a WYSIWYG editor to create your e-mail and reporting opens, clicks, unsubscribes and bounces. Features register (double opt-in), and write “tell more” should also not be missed. Also opportunities to create landing pages and service forms and linking images / documents and keep indispensable.

Besides the basic functions, there are advanced features that you need if you want to get more out of your e-mailings. Automate your marketing with autoresponders. Content you want to link your course on social media. Can your tool that automatically?

Very importat is also the opportunity to test your templates spam sensitivity, blockades and robustness. Better tools provide an “in-box preview” for many common email programs (Outlook, Hotmail, Gmail, Thunderbird, Lotus Notes, etc.).

I recommend Getresponse.

9. Continue to test and optimize

By reading marketing books, attending webinars and visiting seminars you stay informed of the latest trends and best practices. But if you really want to know what works best for your organization and your relationships you have to test your email messages. There is much to test, such as different subject lines, or no button, different images or correct other content etc. Make a plan and test one thing at a time. With the results you can then optimize your posts.

Do you have more tips? Comment on this article!

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