Top 9 Branding Mistakes That You Should Avoid Your brand is your identity.

Most entrepreneurs underestimate the amount of effort it takes to build a great one.

Here let’s discuss 9 such branding mistakes that you need to avoid at any cost.

Weak Brand Identity

Weak brand identity in the form of names limit the scope and success of the brands.

Chances are that the online branding / offline branding exercise will fall flat on its face before it even takes off.

Migraine Inducing Taglines

Taglines are meant to describe your brand and reflect its personality.

It isn’t meant to leave the audience confused, conflicted or in physical pain from the sheer stupidity of it all.

Lack of Tangibility

Communicating an idea effectively to its audience requires an adequate measure of tangibility.

Unless the business is able to translate that idea well, your audience just won’t be able to relate to it – no matter how hard they try!

Piggybacking a Successful BrandWhen businesses try to act like 4th graders trying to copy their ‘cooler’ counterparts, target audiences treat their brands exactly like that – like silly childish behavior.Unless a business can bring out its individuality through the branding initiative, there’s little hope for it to be able to stand out from competition.Imagination that Runs AmokSometimes existing brands are so giddy with their success that they decide to be brave and foray into a place where no brand has gone before (without realizing there’s probably a reason for it!). Trying to force your brand into being something other than its natural identity is bound to fail. Socially Inept Instances of brands having earned public ire from unintentionally inappropriate communication on social media websites are aplenty. One small slip can leave businesses and their online branding activities tumbling down a seemingly endless abyss of mass hatred. Unfulfilled Promises What a brand promises should be delivered. It’s that easy to satisfy customers and gain their loyalty.On the other hand if a brand promises nirvana from using its deodorant you know what will follow. Websites with identity crises When it comes to online branding, websites, more often than not, drive brand identities.

Ignoring this aspect, some businesses treat the conceptualization and design as if it were an online version of their brochures or pamphlets.

This compromises the potential of the websites subjecting them to be mere wallflowers.

Lack of audience alignment

Organizations certainly shouldn’t go with the flow when it comes to branding.

Careful deliberation is required. Without that businesses may just feel like Victor Frankenstein who created a monster that finally killed them both.