Top 7 Thing to do with Marketing Automation and Enhance Conversions

Today’s prospects independently research products and services before making a purchase, which creates numerous interaction touch-points. Now, organizations are starting to realize

the importance of personalizing those touch-points and providing an engaging, valuable experience for each visitor.

So there is no need to convince you that content marketing works. But, one question remains: Are you maximizing their potential for lead generation across all of your

channels?

1- Build Customer Personas

Instead of asking a single question, like Paper Style, you can group customers together using a mix of attributes and actions they take.

They wanted to better understand their visitors and develop a more personalized experience for customers.

Using website behaviour and download history, they grouped each customer into one of three personas.

2- Set Up Automated Behavioural Trigger Emails

Triggered emails are real-time reactions to how your customers are using your product.

Trigger emails have a 152% higher open rate compared with traditional emails.

They are a valuable communication tool and convert window shoppers into lifelong customers.

3-Make Use of Location and Time

Your customers might love getting an email at 8:00 a.m., or they might respond better to getting one at 5:00 p.m. Either way, we are sure you have A/B tested this and found the optimum time to send your emails.

4- Personalize Your Business

Personalization doesn’t have to be limited to using your customers’ data. You also can personalize your brand.

Personalization can soften the edges of big business and add a level of human connection between you and your customer. The email sent by a real person proved more likely to be clicked

5-Match Personalized Emails and Landing Pages

Personalizing your emails is a valuable step toward targeting your customer more effectively, there is more that your business can do.

You can pair personalized emails and landing pages to push your success rate further.

6- Choose Your Use Cases Wisely

What goal are you trying to achieve with

personalization?

B2Cs, the focus can be on engaging consumers based on location, behaviour, or past purchasing history or interactions with your brand.

7- Get you’re Analytics in Place

Establish Analytics : Set up your measurements to determine baseline metrics for the different verticals and audiences and start testing personalization campaign results to measure uplift.

Create Segments: Track performance by checking how many visitors from each specific segment visit your website, how they behave on-site, and what type of content they prefer.

Sales-Push.Com

ByFAISAL KAZMISales-Push.com(Powerful Marketing Automation Software)