Aug 2014

TOP EMERGING DIGITAL MARKETING

TRENDS

Tự giới thiệu • 7 năm trong ngành Digital marketing

• Chuyên sâu về Web Development, Social media, Search engine marketing,

Performance marketing

• Former Media Director at Climax Interactive

• Managing Director at Firstcom Digital

/anhlebksp

tuan.le@firstcom.vn

0937473976

Tổng quan về thị trường

Cơ hội lớn đến đâu

Internet, Mobile, Social đã trở thành thói

quen thiết yếu

Quy mô thị trường đã đủ lớn

Và liên tục tăng trưởng ngoạn mục

Người dùng thời đại mới

Phức tạp và khó tính

Connected World Accessing Content, regardless of Time, Place or Device

Complex buying journey

Một vài xu hướng nổi bật

2014 2016

Học hỏi từ các công ty tiên phong

1. Everywhere commerce Shopping Anything, Anywhere, Anytime

2. User generated content

#ShareACoke

#IceBucketChallenge

3. Visual info-graphication Discovery Through Engaging Images

• 44% of online users are more likely to engage with brands that they post pictures of in their online newsrooms, compared to other media

Source: ROI Research (2013)

• 70% of Pinterest users use the site for shopping inspiration

• There is a high correlation between pinning and subsequent purchasing

Source: Harvard Business Review (2012)

3. Visual info-graphication Case Study

4. Video sharing Storytelling on Youtube and Beyond

• 500 years worth of time is spent on watching YouTube every day

• 700 YouTube videos are shared on Twitter every minute

Source: MindJumpers (2013)

• Although YouTube links are posted about 8 times more than Facebook videos, both

these options generate a similar number of Likes, Comments and Shares

Source: Socialbakers (2013)

5. Performance marketing

6. Remote concierge A personal assistant for Mobile device

• 45 billion apps download as at end of 2012 generates revenue of $15 billion

• By 2016, the figures will rise to 305 billion apps and generating revenue of $74

billion

Source: Gartner (2012)

• From 2010 to 2011, the number of mobile retail apps increased by 350%

• In 2011, the average number of apps installed on each smartphone was 32. In 2012,

that number grew to 41

Source: www.trainfusion.com/mobile (2012)

7. Social care

Thank you

Q&A