top 5 ways e-mail mining & e-mail analytics help contain costs & generate revenue
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Top 5 Ways E-Mail Mining & E-Mail AnalyticsHelp Contain Costs & Generate
Revenue
Using E-Mail Mining & E-Mail Analytics
For Co$t Containment
E-Mail Mining & E-Mail Analytics By
1. Identify Poor Performers Early On
Do you know how your top
performers communicate
via e-mail?
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What are your top performers doing differently in their e-mails than the underdogs?
E-Mail Frequency
E-Mail Sentiment
# of E-Mail Communications
Use E-Mail Analytics to understand how your top
performers communicate via e-mail:
E-Mail Language
C Players
Transform Your Employees
B Players
A Players
From Underdogs To Top Sellers
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Make The Change Before It Impacts…
You (Sales VP) Your Company
Your Customers
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Problem:
2. Get To The Root Cause Of Customer Churn Issues
Solution:
High customer
churn rate –
customers running
out the back door
Use E-Mail Analytics to identify early warning signs
in e-mails
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Fact: You Can Prevent Customer Churn
How can E-Mail Analytics help?
2. Mine e-mails for any indication of customer
dissatisfaction
1. Identify words and phrases associated with
customer churn
3. Get warnings sent directly to you
4. Get involved before the situation becomes
irreparable
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E-Mail Mining & E-Mail Analytics By
Using E-Mail Mining & E-Mail Analytics
For New $ources Of Revenue
3. Create New Products & Services From Customer Complaints
Customers express frustration and
concerns via e-mail
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Do you spot any trends within the e-mails?
Are these e-mails stored in the ticket tracking system?
With E-Mail Analytics, your company can uncover valuable information:
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• Negative
sentiments
• Suggestions for improvement • Problems not being
addressed • Complaint
s
• Complications
You have all the data – now use it!
Don’t Just Be TacticalShort Term Resolution
Resolve the problem
Please the
customer
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Satisfy this one
customer…
at this one specific
moment.Result:
Instead – Be Strategic
ideas could be buried in millions of
new product new serviceOR
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(Think Long Term)
improved processOR
What Does This MeanFor Your Company?
You’re not just resolving the issue for this one customer.
You’re also keeping your future customers in mind!
Tactical Strategic
4. Keep Track Of Your Customer BaseTo Optimize Marketing Effectiveness
Are your reps putting ALL of the
customer contact info in your CRM?
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Fact: You can’t rely on your reps to enter contact info into the CRM
Your reps enjoy interacting with clients
NegativePositive
Critical contact info is not being recorded
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You Need E-Mail Mining To…
• Extract valuable contact info from emails
• Capture valuable ‘tribal knowledge’
• Uncover new product & service ideas
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So When It Comes Time To Launch That Marketing Campaign…
you can communicate to everyone who will be receptive to your
messages!
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5. Don’t Miss Out On OpportunitiesWhen Your Sales Rep Leaves
Your rep may be out the door …
but don’t let valuable
opportunities go too!
Sales LeadsSales
Opportunities
Contact Info
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If You Utilize E-Mail Mining…
You can pick up right where your
sales rep left off!
Minimize Losses
Maintain Connections
Resume Sales Discussions
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For more information, check out our blog at www.databahn.com/blog
@844databahn
Databahn
databahn
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media!
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